An intro to the main elements of twitter followed by Big Cat's approach to content planning and social media strategy

1. Introduction to Twitter
#wellbeingsocialmedia

2. Twitter homepage

3. Conversations

4. Ads & Analytics

5. Google Analytics

6. Apps - Hootsuite

7. So you understand
the
BASICS…
now
What?

8. Content planning
The 6 pillars of social media strategy
#wellbeingsocialmedia

9. 6 pillars of social media strategy
• Designed to give a constant stream of content
• Prevents the peaks and troughs of campaign-based social
media
• Leverages your existing channels, assets, activities and
resources
• Develops a 12 month reservoir of content
• Creates daily, weekly, monthly and campaign-level strategy
• Broken down into Conversations, Content,

10. 6 pillars of social media strategy
PR
Customer
service
Loyalty
building
Thought Collaborati
leadership
on
Networkin
g

11. For each pillar we develop a plan
around “the 4 C’s”

12. 1. Content
• What content / resources do we
have?
• How can we get underneath the
issues of our service users and
donors?
• What different content types could we
deploy?

13. 2. Communities
• Who are we sharing with?
• Where do they hang out?
• NB Social media is about sharing
and interacting, not interrupting

14. 3. Conversation
• What will we say?
• What’s the tone of voice?
• What conversations are already happening?

15. 4. Coverage
• How will we measure it?
• What are the KPIs?
• What channels could we use?

17. The result
• Content and conversation dictate the social
media strategy
• Not technology / platforms

18. Find out more
Or book a free social media audit
bigcatgroup.com
workingtogether@bcguk.com
#wellbeingsocialmedia