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Antonio Reis
Director of Coaching
• The most important factor in a coaches’ career…
• Experience?
• Knowledge?
• Dedication?
• Professionalism?
• Success?
• The most important factor in a coaches’ career…
• Experience?
• Knowledge?
• Dedication?
• Professionalism?
• Success?
• The most important factor in a coaches’ career…
• Experience?
• Knowledge?
• Dedication?
• Professionalism?
• Success?
• The most important factor in a coaches’ career…
• Player Experience?
• Knowledge as a “top player”?
• Love of sports, family, youth, etc.?
• Degreed, licensed, etc.?
• Developed one or more “top players”?
• The most important factor in a coaches’ career…
• Training experience?
• Qualifications in sports education?
• Love of the game?
• Organized, disciplined, liked, etc.?
• Winning record ?
IntroductionSoccer Organization (Club)
• Affiliation
• Management Structure
• Business Plan
IntroductionSoccer Organization (Club)
• Affiliation
• Management Structure
• Business Plan
Soccer Organization (Club)
• Affiliation
•
•
•
•

National Federation
Regional Organization
League
Professional Team

• Management Structure
• Business Plan
Soccer Organization (Club)
• Affiliation
• Management Structure
• Coaches are not managers
• Club management education is different from
coaching education
• Player development concepts do not depend
on management structure

• Business Plan
Soccer Organization (Club)
• Affiliation
• Management Structure
• Coaches are not managers
• Club management education is different from
coaching education
• Player development concepts do not depend
on management structure

• Business Plan
Soccer Organization (Club)
• Affiliation
• Management Structure
• Coaches are not managers
• Club management education is different from
coaching education
• Player development concepts do not depend
on management structure

• Business Plan
Soccer Organization (Club)
• Affiliation
• Management Structure
• Coaches are not managers
• Club management education is different from
coaching education
• Player development concepts do not depend
on management structure

• Business Plan
Soccer Organization (Club)
• Affiliation
• Organizational Structure
• Corporation
• For Profit
• Non Profit
• Sole Proprietorship

• Business Plan
Soccer Organization (Club)
• Affiliation
• Organizational Structure
• Corporation
• For Profit
• Non Profit
• Sole Proprietorship

• Business Plan
Soccer Organization (Club)
• Affiliation
• Organizational Structure
• Corporation
• For Profit
• Non Profit
• Sole Proprietorship

• Business Plan
Soccer Organization (Club)
• Affiliation
• Organizational Structure
• Corporation
• For Profit
• Non Profit
• Sole Proprietorship

• Business Plan
Soccer Organization (Club)
• Affiliation
• Organizational Structure
• Corporation
• For Profit
• Non Profit
• Sole Proprietorship

• Business Plan

1099 contractor arrangements
Soccer Organization (Club)
• Affiliation
• Management Structure
• Business Plan
• Competition
• Development
• Service
Soccer Organization
•
•
•

Affiliation
Management Structure
Business Plan

• Competition
•
•

Professional
Amateur

• Development
•
•

Schools
Academies

• Service
•
•
•

Pay-to-play
Camps
Tours
Soccer Organization
•
•
•

Affiliation
Management Structure
Business Plan

• Competition
•
•

Professional
Amateur

• Development
•
•

Schools
Academies

• Service
•
•
•

Coach Centric
Requirements

Pay-to-play
Camps
Tours

Marketing Centric
Requirements
Soccer Organization
•
•
•

Affiliation
Management Structure
Business Plan

• Competition
•
•

Professional
Amateur

• Development
•
•

Schools
Academies

• Service
•
•
•

Pay-to-play
Camps
Tours

Can both
co-exist in an
organization?
Soccer Organization
•
•
•

Affiliation
Management Structure
Business Plan

• Competition
•
•

Professional
Amateur

• Development
•
•

Schools
Academies

• Service
•
•
•

Pay-to-play
Camps
Tours

YES…
But it is difficult
to market the
“service “as an
avenue to reach
top player
Soccer Organization
•
•
•

Affiliation
Management Structure
Business Plan

• Competition
•
•

Professional
Amateur

• Development
•
•

Schools
Academies

• Service
•
•
•

Pay-to-play
Camps
Tours

Probably not a
good MIX
Soccer Competition Structure
Excluding Services
• Organization (club) always have a top
team (s)
•
•
•

Provides a “Style-Of-Play” for the organization
Provides means and metrics for assessment development
Provides the connection with supporters and fans

• Structures with multiple “Top Team” are
inefficient and problematic
•
•
•

Director of Coaching is not a coach…
Why is talent diluted in multiple teams? Do players win
from the structure?
Lowers quality of the play and capacity to compete

• Development at lower ages can be
independent… can it?
• Competition
• Professional
• Amateur

Soccer competition structure
• Competition
• Professional
• Amateur

Soccer competition structure
• Competition
• Professional
• Amateur

Soccer competition structure
• Competition
• Professional
• Amateur

Soccer competition structure
• Competition
• Professional
• Amateur

Soccer competition structure
• Competition
• Professional
• Amateur

Soccer competition structure
• Competition
• Professional
• Amateur

Soccer competition structure
• Competition
• Professional
• Amateur

Soccer competition structure
• Competition
• Professional
• Amateur

Soccer competition structure
• Competition
• Professional
• Amateur

Soccer competition structure
• Competition
• Professional
• Amateur

• Development
• Schools
• Academies
• Competition
• Professional
• Amateur

• Development
• Schools
• Academies
• Competition
• Professional
• Amateur

• Development
• Schools
• Works with all population in a evangelic
approach to exposure of the sport’s
fundamentals
• Academies
• Works with the best players optimizing
the development of professional players
• Competition
• Professional
• Amateur

• Development
• Schools
• Works with all population in a evangelic
approach to exposure of the sport’s
fundamentals
• Academies
• Works with the best players optimizing
the development of professional players
• Competition
• Professional
• Amateur

• Development
• Schools
• Academies

Soccer competition structure
• Competition
• Professional
• Amateur

• Development
• Schools
• Academies

Soccer competition structure
• Competition
• Professional
• Amateur

• Development
• Schools
• Academies

Soccer competition structure
• Competition
• Professional
• Amateur

• Development
• Schools
• Academies

Soccer competition structure
• Competition
• Professional
• Amateur

• Development
• Schools
• Academies

Soccer competition structure
• Competition
• Professional
• Amateur

• Development
• Schools
• Academies

Soccer competition structure
Process Centric Effort
• Selling a product to consumers
•
•
•

Games
Club merchandize
A sense of belonging

• Improving the value of club assets
•
•
•

Player professional development
Brand development
Social relevance

• Player marketing
•
•
•

Player identification
“Top” player development
Development of vertical integration for player development
Education Centric Effort
• Reach of the masses
•
•
•

Success depends on the number of students
Evangelist attitude to the program value
The connection with professional organizations

• Presentation of concepts
•
•
•

Pleasant to the players and parents
Materials presented based on progressive skill levels
Emphasis on repetition to master the concepts

• Evaluation of progress
•
•
•

Definition of key performance parameters
“Top” player development
Development of vertical integration for player development

• Product outlet
Yes…
• If players are self motivated
and self managed within the
team structure.
• If the entire team has
absolute buy in on objectives
and tasks.
• If the processes are
optimized and have a close
loop reacting in real time.
Club supporters
and fans want a
defined club
vision.
CUSTOMERS
Club supporters
and fans want a
defined club
vision.
Leadership
philosophy ENABLES
club vision.
• Basic requirements of a “Soccer Coach”
• Master assessment of:
•
•
•
•

Individual team players
Team
Competition
Player development programs

• Understanding of strategy development
• Leadership skills
•
•
•

Team vision
Collaboration
Engagement
• Key performance indicators of a “Soccer Coach”
• Team performance
•
•
•

Competition rankings
Player development
Professional perception

• Club value
• Economic value
• Fan/supporter perception
(market value)
• Assessment process
• Strategy process
• Key performance indicators of a “Soccer Coach”
• Team performance
•
•
•

Competition rankings
Player development
Professional perception

• Club value
• Economic value
• Fan/supporter perception
(market value)
• Assessment process
• Strategy process

All factors have inefficiencies
• Key performance indicators of a “Soccer Coach”
• Team performance
•
•
•

Competition rankings
Player development
Professional perception

• Club value
• Economic value
• Fan/supporter perception
(market value)
• Key performance indicators of a “Soccer Coach”
• Team performance
•
•
•

Competition rankings
Player development
Professional perception

• Club value
• Economic value
• Fan/supporter perception
(market value)
• Key performance indicators of a “Soccer Coach”
• Team performance
•
•
•

Competition rankings
Player development
Professional perception

• Club value
• Economic value
• Fan/supporter perception
(market value)
• Key performance indicators of a “Soccer Coach”
• Team performance
• Club value
• Assessment process
• Assessment team
• Assessment tools
• Procedures
• Training
• Metrics
• Strategy process
• Key performance indicators of a “Soccer Coach”
• Team performance
• Club value
• Assessment process
• Assessment team
• Assessment tools
• Procedures
• Training
• Metrics
• Key performance indicators of a “Soccer Coach”
• Team performance
• Club value
• Assessment process
• Strategy process
• Strategy is a mandate…
• Upper management
• Club supporters ($$$)
• Fans
• Club objectives
• Resources
• Players
• Infrastructure
• Key performance indicators of a “Soccer Coach”
• Team performance
• Club value
• Assessment process
• Strategy process
• Strategy is a mandate…
• Upper management
• Club supporters ($$$)
• Fans
• Club objectives
• Resources
• Key performance indicators of a “Soccer Coach”
• Team performance
• Club value
• Assessment process
• Strategy process
reis_antonio_la@yahoo.com

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Soccer coach attributes

  • 2. • The most important factor in a coaches’ career… • Experience? • Knowledge? • Dedication? • Professionalism? • Success?
  • 3. • The most important factor in a coaches’ career… • Experience? • Knowledge? • Dedication? • Professionalism? • Success?
  • 4. • The most important factor in a coaches’ career… • Experience? • Knowledge? • Dedication? • Professionalism? • Success?
  • 5. • The most important factor in a coaches’ career… • Player Experience? • Knowledge as a “top player”? • Love of sports, family, youth, etc.? • Degreed, licensed, etc.? • Developed one or more “top players”?
  • 6. • The most important factor in a coaches’ career… • Training experience? • Qualifications in sports education? • Love of the game? • Organized, disciplined, liked, etc.? • Winning record ?
  • 7. IntroductionSoccer Organization (Club) • Affiliation • Management Structure • Business Plan
  • 8. IntroductionSoccer Organization (Club) • Affiliation • Management Structure • Business Plan
  • 9. Soccer Organization (Club) • Affiliation • • • • National Federation Regional Organization League Professional Team • Management Structure • Business Plan
  • 10. Soccer Organization (Club) • Affiliation • Management Structure • Coaches are not managers • Club management education is different from coaching education • Player development concepts do not depend on management structure • Business Plan
  • 11. Soccer Organization (Club) • Affiliation • Management Structure • Coaches are not managers • Club management education is different from coaching education • Player development concepts do not depend on management structure • Business Plan
  • 12. Soccer Organization (Club) • Affiliation • Management Structure • Coaches are not managers • Club management education is different from coaching education • Player development concepts do not depend on management structure • Business Plan
  • 13. Soccer Organization (Club) • Affiliation • Management Structure • Coaches are not managers • Club management education is different from coaching education • Player development concepts do not depend on management structure • Business Plan
  • 14. Soccer Organization (Club) • Affiliation • Organizational Structure • Corporation • For Profit • Non Profit • Sole Proprietorship • Business Plan
  • 15. Soccer Organization (Club) • Affiliation • Organizational Structure • Corporation • For Profit • Non Profit • Sole Proprietorship • Business Plan
  • 16. Soccer Organization (Club) • Affiliation • Organizational Structure • Corporation • For Profit • Non Profit • Sole Proprietorship • Business Plan
  • 17. Soccer Organization (Club) • Affiliation • Organizational Structure • Corporation • For Profit • Non Profit • Sole Proprietorship • Business Plan
  • 18. Soccer Organization (Club) • Affiliation • Organizational Structure • Corporation • For Profit • Non Profit • Sole Proprietorship • Business Plan 1099 contractor arrangements
  • 19. Soccer Organization (Club) • Affiliation • Management Structure • Business Plan • Competition • Development • Service
  • 20. Soccer Organization • • • Affiliation Management Structure Business Plan • Competition • • Professional Amateur • Development • • Schools Academies • Service • • • Pay-to-play Camps Tours
  • 21. Soccer Organization • • • Affiliation Management Structure Business Plan • Competition • • Professional Amateur • Development • • Schools Academies • Service • • • Coach Centric Requirements Pay-to-play Camps Tours Marketing Centric Requirements
  • 22. Soccer Organization • • • Affiliation Management Structure Business Plan • Competition • • Professional Amateur • Development • • Schools Academies • Service • • • Pay-to-play Camps Tours Can both co-exist in an organization?
  • 23. Soccer Organization • • • Affiliation Management Structure Business Plan • Competition • • Professional Amateur • Development • • Schools Academies • Service • • • Pay-to-play Camps Tours YES… But it is difficult to market the “service “as an avenue to reach top player
  • 24. Soccer Organization • • • Affiliation Management Structure Business Plan • Competition • • Professional Amateur • Development • • Schools Academies • Service • • • Pay-to-play Camps Tours Probably not a good MIX
  • 25. Soccer Competition Structure Excluding Services • Organization (club) always have a top team (s) • • • Provides a “Style-Of-Play” for the organization Provides means and metrics for assessment development Provides the connection with supporters and fans • Structures with multiple “Top Team” are inefficient and problematic • • • Director of Coaching is not a coach… Why is talent diluted in multiple teams? Do players win from the structure? Lowers quality of the play and capacity to compete • Development at lower ages can be independent… can it?
  • 26. • Competition • Professional • Amateur Soccer competition structure
  • 27. • Competition • Professional • Amateur Soccer competition structure
  • 28. • Competition • Professional • Amateur Soccer competition structure
  • 29. • Competition • Professional • Amateur Soccer competition structure
  • 30. • Competition • Professional • Amateur Soccer competition structure
  • 31. • Competition • Professional • Amateur Soccer competition structure
  • 32. • Competition • Professional • Amateur Soccer competition structure
  • 33. • Competition • Professional • Amateur Soccer competition structure
  • 34. • Competition • Professional • Amateur Soccer competition structure
  • 35. • Competition • Professional • Amateur Soccer competition structure
  • 36. • Competition • Professional • Amateur • Development • Schools • Academies
  • 37. • Competition • Professional • Amateur • Development • Schools • Academies
  • 38. • Competition • Professional • Amateur • Development • Schools • Works with all population in a evangelic approach to exposure of the sport’s fundamentals • Academies • Works with the best players optimizing the development of professional players
  • 39. • Competition • Professional • Amateur • Development • Schools • Works with all population in a evangelic approach to exposure of the sport’s fundamentals • Academies • Works with the best players optimizing the development of professional players
  • 40. • Competition • Professional • Amateur • Development • Schools • Academies Soccer competition structure
  • 41. • Competition • Professional • Amateur • Development • Schools • Academies Soccer competition structure
  • 42. • Competition • Professional • Amateur • Development • Schools • Academies Soccer competition structure
  • 43. • Competition • Professional • Amateur • Development • Schools • Academies Soccer competition structure
  • 44. • Competition • Professional • Amateur • Development • Schools • Academies Soccer competition structure
  • 45. • Competition • Professional • Amateur • Development • Schools • Academies Soccer competition structure
  • 46. Process Centric Effort • Selling a product to consumers • • • Games Club merchandize A sense of belonging • Improving the value of club assets • • • Player professional development Brand development Social relevance • Player marketing • • • Player identification “Top” player development Development of vertical integration for player development
  • 47. Education Centric Effort • Reach of the masses • • • Success depends on the number of students Evangelist attitude to the program value The connection with professional organizations • Presentation of concepts • • • Pleasant to the players and parents Materials presented based on progressive skill levels Emphasis on repetition to master the concepts • Evaluation of progress • • • Definition of key performance parameters “Top” player development Development of vertical integration for player development • Product outlet
  • 48.
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  • 54. Yes… • If players are self motivated and self managed within the team structure. • If the entire team has absolute buy in on objectives and tasks. • If the processes are optimized and have a close loop reacting in real time.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59. Club supporters and fans want a defined club vision.
  • 60. CUSTOMERS Club supporters and fans want a defined club vision.
  • 62.
  • 63. • Basic requirements of a “Soccer Coach” • Master assessment of: • • • • Individual team players Team Competition Player development programs • Understanding of strategy development • Leadership skills • • • Team vision Collaboration Engagement
  • 64. • Key performance indicators of a “Soccer Coach” • Team performance • • • Competition rankings Player development Professional perception • Club value • Economic value • Fan/supporter perception (market value) • Assessment process • Strategy process
  • 65. • Key performance indicators of a “Soccer Coach” • Team performance • • • Competition rankings Player development Professional perception • Club value • Economic value • Fan/supporter perception (market value) • Assessment process • Strategy process All factors have inefficiencies
  • 66. • Key performance indicators of a “Soccer Coach” • Team performance • • • Competition rankings Player development Professional perception • Club value • Economic value • Fan/supporter perception (market value)
  • 67. • Key performance indicators of a “Soccer Coach” • Team performance • • • Competition rankings Player development Professional perception • Club value • Economic value • Fan/supporter perception (market value)
  • 68. • Key performance indicators of a “Soccer Coach” • Team performance • • • Competition rankings Player development Professional perception • Club value • Economic value • Fan/supporter perception (market value)
  • 69. • Key performance indicators of a “Soccer Coach” • Team performance • Club value • Assessment process • Assessment team • Assessment tools • Procedures • Training • Metrics • Strategy process
  • 70. • Key performance indicators of a “Soccer Coach” • Team performance • Club value • Assessment process • Assessment team • Assessment tools • Procedures • Training • Metrics
  • 71. • Key performance indicators of a “Soccer Coach” • Team performance • Club value • Assessment process • Strategy process • Strategy is a mandate… • Upper management • Club supporters ($$$) • Fans • Club objectives • Resources • Players • Infrastructure
  • 72. • Key performance indicators of a “Soccer Coach” • Team performance • Club value • Assessment process • Strategy process • Strategy is a mandate… • Upper management • Club supporters ($$$) • Fans • Club objectives • Resources
  • 73. • Key performance indicators of a “Soccer Coach” • Team performance • Club value • Assessment process • Strategy process
  • 74.