Here is a very simple and creative approach for daily-weekly-monthly job. Presentation has been made as study case about current learning from Ezeego1 (indian travel online service, www.ezeego1.com). Special thanks for inspiration to Krystal Gabriel (@KrystalGabriel) at Mindvalley (Malaysia).

1. Design Thinking
How
To
Think
Like
A
Designer
And
Create
Great
Products
inspired
by
Krystal
Gabriel
made
by
Anton
Razumov

9. Ezeego1: Who? / What?
Interna'onal
Travel
Travel
and
Age
group
• US/Europe/NZ
=
45
–
50
yrs
• South
East
Asia
=
30
–
35
yrs
• Online,
25-­‐50
years,
matured
online
users,
• Mostly
males:
65%
males
vs
35
%
female.
• Surf
for
informaPon
&
transacPons
Domes'c
Travel
• Weekend
Getaways
=
20
–
35
yrs
• Religious
Travellers
=
50+
yrs
• Men
mostly
choose
Asia
(Bangkok,
Philippines,
Indonesia,
Sri
Lanka),
but
the
trends
has
spread
to
Brazil,
Cuba,
Costa
Rica,
Eastern
Europe
and
African
countries
(Kenya,
Tunisia,
South
Africa)
• Women
mostly
choose
Greece,
Caribbean
Basin,
Genoa
and
Kenya
(Africa),
Bali
(Indonesia)
and
Phuket
(Thailand)

11. Travel Experience
Completes
Visits Travel Agents/ Co the DREAM
Chaotic Service &
Ambience not proper
Dream Sees photos
on the site Yet to Start
or magazines Travel
Fixed Plans & Budgets
Has to wait longer
Improper Functional Design
Bad Service
Unfulfilled
Promise
HAPPINESS
Doesn t get service
or experience close
to the dream
Compromise but
glad finally
managed the deal Plans
Completes the
Unfulfilled Dream
TIME

12. STARBUCKS

14. Meaningful insights
Buying
Behavior
• Internet
widely
used
for
informaPon
• Referrals,
WOM
• Largely
domesPc
travel
• Check
3
websites
before
successful
booking
• EmoPonal
Reasons
• Stress
Reliever
• Guilt
Factor
How
Indians
travel
• Customers
have
endless
queries
&
concerns:
typically
would
speak
to
friends
&
relaPves
before
approaching
an
agent
• Customers
are
very
impaPent:
first
few
moments
&
thereaber
overall
experience
would
decide
the
fate
of
the
bookings/
sale
• Anxiety
of
gedng
fooled
or
cheated
or
not
gedng
the
best
deal,
takes
over
• Habits:
food,
travel,
luggage,
rituals,
language,
daily
schedule,
living
habits,
etc
are
very
criPcal
• Psyche
&
mental
makeup:
more
value
for
money,
free
offers
&
worried
• Ashamed
of
asking
silly
quesPons
&
would
rather
adjust:
not
outspoken
• Not
many
people
in
india
book
online
and
pay
online:
need
a
human
interface
especially
for
big
amounts

15. Meaningful insights
Look
for
the
“new”,
the
“other”,
“peripheral”,
and
“beyond
the
beaten
track”
Performance
Ceremonies
Souvenirs
Arts
and
Crabs
Increased
intenPon
to
travel
abroad
ExoPc
hotels
Architecture
Props
Costumes
New
desPnaPons

17. Shopping Experience

18. Shopping Experience

20. Prototypes / Wireframes

24. Internal System
Ra)ngs
Online
travel
Stage
2:
Reviews
service
Build
pla?orm
from
within
Airline
Photos
Hotel
Integra'on
Stage
1:
Travel
Agency
customer
Airline
Restaurant
Word of mouth:
Review
• Information cost low
plajorm
• Review from users
OTS
Hotel
à More objective
à More credible
Restaurant
Airline
OpenRice.com
Those not linked to a network tripadvisor customer
become less competitive

26. Q&A?
Thank
you
for
your
Pme
inspired
by
Krystal
Gabriel
made
by
Anton
Razumov

27. BASIC DESIGN PROCESS