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this is a slide regarding brand repositioning with relevent examples,useful for calicut university mba second semester
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In this presentation, we will discuss about brand positioning in details which includes the definition, history, the various points of positioning statement, the difference between positioning and advertising and research behind positioning. We will also talk about the re-positioning strategy and positioning of attributes. To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html
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this is a slide regarding brand repositioning with relevent examples,useful for calicut university mba second semester
Brand repositioning
Brand repositioning
sachinsreekumar
Success and Failure of Product Rejuvenation. It is the presentation consists of various examples of succeeded and failed products and the reasons.
Success and failure of product rejuvenation
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Brand Revitalization
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Product branding
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In this presentation, we will discuss about brand positioning in details which includes the definition, history, the various points of positioning statement, the difference between positioning and advertising and research behind positioning. We will also talk about the re-positioning strategy and positioning of attributes. To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html
Brand Positioning
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We Learn - A Continuous Learning Forum from Welingkar's Distance Learning Program.
Visit www.buentrepreneurship.wordpress.com for more works related to entrepreneurship! Made by students from Bishop's University, Quebec, Canada.
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Al believes the primary function of a marketing organization is to position the brand. He also believes that Marketing is 90% strategy and 10% execution unlike Jack Welch who said “You pick a general direction and implement like hell.” Improving product and cost cutting can not be marketing strategy. They are everyday business practice. To enter a new category, new brand is a better solution instead of Line extension. With right product, right name, the right target audience, the right position and right timing, most marketing program bound to work.
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