1. Amity Business School
Presented By:
Anuj Chaudhary: A19
Vishakha Singh: A06
Dushyant Pandey: A47
Shailendr Singh: A40
Divik Gupta: A10

2. Rockwell Automation is a global provider of industrial automation , power,
control and information solutions. Brands in industrial automation include
Allen-Bradley and Rockwell Software. A Fortune 500 company.
The international service, products & software’s provider in the world, is
devoted to automation to deliver value and help to meet the objectives of
industries. It has largest terrestrial networks in the world.
Rockwell Automation becomes an independent, publicly traded company in
2001.Previously,it was known as ROCKWELLINTERNATIONAL
representing a deep history of product innovation and customer service.
About The Company

3. Throughout its history, Rockwell Automation has believed in the importance of
collaborative relationships with industry-leading organizations and understood that a
single technology vendor cannot do it all.
1903-Lynde Bradley and Dr. Stanton Allen form the Compression Rheostat Company
with an initial investment of $1,000.
1944- 80% of the company's orders are war related and center on two broad lines of
products: industrial controls and electrical components.
1980-Allen-Bradley enters the new decade as a global company. International operations
expand rapidly throughout the 1980s.
1993-The company introduces Ethernet and TCP/IP connectivity in its Allen-Bradley®
PLCs.
2002-Rockwell International Corporation changes its name to Rockwell Automation
2007-Rockwell Automation and Cisco Systems form alliance focused on simplifying the
integration of plant floor and corporate networks to improve the flow and security of
production information.
2012-For the fourth time, the Ethisphere Institute recognizes Rockwell Automation as
one of the "world's most ethical companies.”
HISTORY

4. World Headquarters
Milwaukee, Wisconsin, USA
Employees
About 20,000
Servicing in more than 80
countries
WORLDWIDE LOCATIONS
Europe
Middle East & Africa
Asia Pacific
North America
Latin America
IN INDIA
A-66, Sector - 64
Noida (U.P.) 201301
India

5. Products
• Products include Control Systems, Safety components, Information
Software, Motor Control Devices, Sensing Devices, Network Technology,
Security Technology, Visualization & HMI etc.

6. Power of Collaboration
Sales&Partners
Authorized Distributors
System Integrators
Strategic Alliances
OEM’s
No single supplier can do it all.

7. INDUSTRIES & OEM’s
• Automotive
• Beverages
• Fibers & Textiles
• Food
• Household & Personal Care
• Infrastructure
• Metals
• Mining, Minerals & Cement
• Oil & Gas
• Power Generation
• Pulp & Paper
• Semiconductor & Electronics
• Tire & Rubber
• Converting, Print, Web Handling
• Manufacturing & Assembly
• Material handling
• Packaging
• Power & Energy
• Process
• Design, Develop & Deliver

8. Manufacturing
• HMI/PLC – Singapore/ USA
• Servo’s/ Drives – China
• Safety Components – USA
• VFD’s -- Canada

9. Distributors in India
• Pima Controls- Ahmedabad
• Yantra Automation Pvt. Ltd- Baroda, Pune
• AD Electronics Pvt. Ltd.- Mumbai
• Mac Machine Tools & Automation- Bangalore
• Multivista Global Limited- Coimbatore, Chennai
• Reckers Control India Pvt. Ltd.-New Delhi, Chandigarh
• Elcon Systems Pvt. Ltd.- Noida
• Engineers & Engineers Pvt. Ltd.- Jaipur

10. • ESPL is Industrial Automation product distributor & service provider.
Established since 1997.
• Company has national foot print, end-to-end, product and solution offering
targeted at strategic Industrial verticals viz Energy ,Minerals, food and
beverages, etc..
• Supporting 200 Resellers who are working together under various
programs like, Authorized System Integrator (ASI), Original equipment
manufacturer (OEM) and Engineering Solution provider

11. Warehouses
Rockwell Automation---- Jamalpur, Pataudi Road, Gurgaon
Elcon Systems Pvt Ltd--- New Kondli, Delhi

12. ELCON PROCESS
CHART

13. Transportation & Logistics
Material Shipment to India
DB Schenker stands for the transportation and logistics
activities of Deutsche Bahn. The Logistics sector of DB is the
world’s second largest transportation and logistics services
provider based on revenues and performance.
Shipment: To Distributors
• KPS Cargo Delhi NCR
• Gati All India
• TCI XPS All India
Shipment to Customer

14. Raw Material Vendors
Manufacturing Plant
Logistics
Export
Warehouses
Distributor
Customer

15. Channel Levels
Zero level
New projects are
handled by
ROCKWELL on its
own. No distributor is
involved in this
One level
Demands of existing
plant and
manufacturing units
are handled by
distributors

16. Exclusive Distribution
• Limited number of distributors to cater to
whole Indian subcontinent
• Elcon: a distributor who caters to UP,
Delhi-NCR, Nepal, Uttaranchal.
• Reckers: Other distributor who caters to
Haryana, Punjab, Himachal Pradesh.

17. SOD’s
Waiting Time: two types of products, Fast
Moving and Slow Moving
• Waiting time SOD high for fast moving and
low for Slow moving
Choice to customer: High( more than 5000
types of products)
Service support: High (quick and fast
service support by the distributor)

18. Conflict
• Customer Support & Service
• Up gradation in the plants
• Profit Centre for RA
• Solution- Channel Market Excess Division
Rockwell Automation & Distributor

19. Distributors & System Integrators
• Engineering Jobs
• Product Box Moving
• Solution- RA
Distributors & System Integrators

20. Channel Performance
• Selection is done on the basis of the financial
strength , Knowledge of current scenario of
particular business, Experience in the field &
Goodwill of the distributor.
• Evaluation: On the basis of Target(Yearly)
(10%-20%).
Monitoring is done( Quaterly &
Monthly)

21. Training
• Distributor can do the internal training of
their employees.
• RA also select the employees from various
distributors and training is provided at
various places. Acc.to the strength of
people.
• Program- Customer Centric Selling

22. THANK YOU