A SWOT analysis can be carried out for a
product, place, industry or person. It involves
specifying the objective of the business venture
or project and identifying the internal and
external factors that are favorable and
unfavorable to achieve that objective.
Importance of SWOT analysis lies in its ability
to help clarify and summarise the key issues
and opportunities facing a business.
The main advantage of SWOT analysis are
that it’s simple and only cost’s time to do.
Helps in generating new ideas as how a
company can use a particular strength to
defend against threat in the market.
SWOT is a simple list and not critically
A SWOT analysis (alternatively SWOT
matrix) is a structured planning method used
to evaluate the strengths, weaknesses,
opportunities and threats involved in
a project or in a business venture.
The SWOT analysis is an excellent tool in
organizing information and presenting
solutions, identifying roadblocks and
SWOT is meant to be used during the proposal
stage of strategic planning. It acts as a
precursor to any sort of company action.
Exploring avenues for new initiatives
Making decisions about execution strategies
for a new policy
Identifying possible areas for change in a
Refining and redirecting efforts mid-plan.
SWOT is a good hard look at
1) company (or proposed venture) and identify what it does
well or poorly relative to other competitors, and
2) factors or events that occur outside of the company and how
they may positively or negatively affect its profitability or
This analysis leads to business awareness
It’s the cornerstone of any successful strategic plan,
A SWOT accomplishes this in four straight-forward steps that
all the business owners can understand.
Financial resources, such as funding, sources of
income and investment opportunities.
Physical resources, such as your company’s location,
facilities and equipment.
Human resources, such as employees, volunteers and
Current processes, such as employee programs,
department hierarchies and software systems.
When it comes to listing strengths and weaknesses,
individuals shouldn’t try to sugarcoat or glaze over
inherent weaknesses or strengths. Identifying factors
both good and bad is important in creating a
thorough SWOT analysis.
Every company, organization and individual is
influenced and affected by external forces. Whether
connected directly or indirectly to an opportunity or
threat, each of these factors is important to take note of
and document. External factors typically reference
things you or your company does not control, such as:
Market trends, such as new products and technology or
shifts in audience needs.
Economic trends, such as local, national and
international financial trends.
Funding, such as donations, legislature and other
Demographics, such as a target audience’s age, race,
gender and culture.
Changes in the marketplace or in competitive position.
The results are often presented in the form of a matrix.
Reputation in marketplace
Expertise at partner level in HRM consultancy
Broad scope of communication sciences
Good international links even in small fields (in a Finnish context)
High social significance, in the best interests of Finnish society
Multidisciplinary and international research teams very common
Many examples of high-quality research and top researchers
Quick to respond to societal and cultural research issues
Previous networking activities good foundation for national
Active international mobility and contacts to international
Good library and information services at universities
Good equipment base
Status as a scientific discipline
Shortage of consultants at operating level rather than partner level
Unable to deal with multi-disciplinary assignments because of size or lack
Staff restructurings (in particular reductions in support staff) at universities
take time away
Unclear distribution of research between universities and polytechnics
Research directions too influenced by how research funding is allocated
Contemporary (e.g. technology-oriented) research projects and studies too
focused on case
Research insufficiently targeted at theory formation
Need for PhDs in the field not recognized outside the universities
Currently no permanent forum for national cooperation
Identified market for consultancy in areas other than HRM
Large university units create new kinds of research combinations
New regional opportunities in collaborations between other companies.
New kinds of innovative cooperation models with other disciplines
Interdisciplinary coordination, in particular in utilization and
development of infrastructure
Highlighting broad scope in international contexts, applying it to
international research projects
Open access publishing
Identification of new research interfaces
Large consultancies operating at a minor level
Other small consultancies looking to invade the marketplace
Relying on skewed publication and quality indicators
Ability to respond to the challenges
Finding talented and motivated graduate students
Requirement of mobility viewed as an intrinsic value; importance of high-
environments – whether domestic or foreign – not sufficiently emphasized
Scarce university resources
Rising service fees for material acquisition and limited availability of
material due to a lack of
Resources in archives services and libraries