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Red Sox Pitcher Jon Lester Takes A Swing at Working with Boston PR Agency to Promote Latest Mobile App By Face the Ace Games Face the Ace Games releases ‘Jon Lester’s Hardball Ace,’ a 3D mobile app where you bat against Jon Lester’s actual pitches BOSTON, MA. – When Face the Ace games joined forces with Boston PR agency CerconeBrownCompany (CBC) to promote Red Sox pitcher Jon Lester’s new mobile app game, ‘Jon Lester’s Hardball Ace,’ the firm had to think of how to judiciously reach Boston sports fans. The answer was easy: social media. “At hand we have Jon Lester, a 3D mobile app game, and Boston Red Sox fans. The only question was who would take these components and take them to the next level. That’s where Cercone Brown came in,” said Jeremy Bargiel, Chief Operating Officer, Face the Ace Games. “With the company’s dedication to social media innovation, we knew we found the perfect fit.” Online PR and social media marketing is a tactic CBC takes pride in. Integrating these efforts was the perfect way to interact directly with the targeted demographic and have them share their experiences on the 3D mobile app. The game, created by Face the Ace Games, was developed with detailed simulations of Lester’s exact movements, demeanor, and pitch selection so players bat against the Red Sox player’s actual pitches. Overtime messages, photos and videos were all uploaded and shared through social media to keep Lester’s fans in the loop and answer any and all questions. “Hardball Ace is about as close as you can come to facing me without digging into the batters’ box,” said Lester. “I worked closely with Face the Ace Games to make sure that we captured the real major league experience. CBC was the next step to share that experience with Boston.” Lester worked so hard on recreating his exact movements that he struck out against his own pitches—garnering quite the attention on his Facbeook page. Lester challenged himself at a launch party hosted by CBC at Strega Watergate. “We’ve got some Red Sox fans right in the office,” said CBC Partner Len Cercone. “We’ve also got some social media addicts. Pairing the two together was a strategic path to success.”
Boston PR & Advertising Agency CerconeBrownCompany Wins “PR INNOVATION OF THE YEAR” Award BOSTON , MA.– CerconeBrownCompany, a boutique advertising and PR shop in Boston’s North End, recently took home the prestigious PR Innovation of the Year award for its CBC Greenhouse program, a living showcase of earth‐friendly products and brands. The award is given out to a revolutionary campaign that encompasses creativity, tenacity, and command of media and technology. The firm was also awarded Consumer Product Launch of the Year for the U.S. introduction of Sealeags, a New Zealand‐based amphibious boat manufacturer. CBC Green House: An Unfiltered Sustainable Living Experience The CBC Greenhouse gathered together some of the most influential brands in sustainable living, from Ford and 3M to Earthbound Farm and LG, and put them to the test, letting the nation’s top press live among these products for several days each in a net‐zero home in Boulder, CO. From the food they ate, the appliances and electronics they used, to even the beds they slept on, the press was provided an unfiltered and unedited experience with each product. “The Green House isn’t for everyone; you need confidence in your product to do the talking for your brand, and that’s scary to many marketers,” said Partner Len Cercone. “The result is a powerful, authentic experience that journalists can share with full confidence to their readers and viewers.” In attendance were editors, producers and writers from the likes of The New York Times, NBC Today, VH1, Oprah, Real Simple and others.
Good Food Made Simple Gets Off to a Tasty Start with Boston PR Firm CerconeBrownCompany Boston PR firm named agency of record for Good Food Made Simple, a local company with a simple, and timesaving approach to food. BOSTON, MA. – Good Food Made Simple, a Boston‐based company dedicated to bringing healthy, affordable and convenient products to the masses, has partnered with Boston PR firm CerconeBrownCompany (CBC) as PR agency of record. The firm will help work on launching the brand, advertising, online, marketing and PR efforts. “CBC was a natural choice for us,” said George Gavris, Co‐Founder, Good Food Made Simple. “After seeing the firms success with Backyard Farms, Olivia’s Organics, and Doctor Kracker, we knew they had a grasp on the healthy food industry.” CBC will work on brand development and creating a website that will echo the healthy food company’s goal of changing the frozen food industry. CBC partner Erika Brown shared the company’s excitement for this new business endeavor noting, “CBC is a community built of healthy eaters. Good Food Made Simple is exactly what we’re looking for in our fast‐paced morning routine, so naturally we’re excited to work with a company that is helping us in our own lives.” Good Food Made Simple already has two packaged products: 100% all natural Steal Cut Oats, Organic Rolled Oatmeal and 100% all natural Egg Patties. The Steal Cut Oats are slowly kettle cooked and flash frozen, and come in three delicious flavors: unsweetened, Vermont maple syrup, and berries. The Egg Patties are made with real eggs, salt, and corn starch and come in two varieties: egg white patties and whole egg patties. About CerconeBrownCompany Located in Boston, Massachusetts, Cercone Brown & Co. is a Boston PR agency that provides branding, advertising, public relations and promotions services to companies in a range of industries. Founded in 2001, the company has worked with leading brands that include Adidas, Vibram, Sperry Top‐Sider, GMAC Insurance, Hasbro, Nantucket Nectars, Orvis, Cognos, K2, The Timberland Company, and ZOOTS. For more information, visit www.cerconebrown.com, join the Cercone Brown Facebook page and follow Cercone Brown on Twitter.