The document discusses Digital Excellence Pharma Academy's (DEPA) architecture for developing pharma business leaders. It outlines DEPA's holistic approach which includes webinars, assessments, and a 70-20-10 model of educational, relationship-based, and experiential learning. DEPA conducted research to identify the top 5 priorities for pharma business leaders in 2021, including building critical skills, organization design, leadership bench, future of work, and employee experience. DEPA aims to help pharma leaders shift to a more customer/patient-centric approach through its programs focused on leadership, digital transformation, sales management, and customer centricity.