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An Overview of Social Media in Ireland
                                                          April 2010
Facebook Ireland Stats1:
      1,418,100 Facebook accounts in Ireland:
       847k active daily users
       83% of users come back to facebook every week
       73% penetration of the online population
       55 / 45 Male / Female
       27% of users are > 35 years of age
       35% of users are 25 - 34 years of age
       91% are >18 years of age (1,286,960)
            2
LinkedIn:
        25,000 Irish LinkedIn accounts
Twitter
                                         3
        150,000 Twitter users in Ireland

FourSquare:
                                                  4
       January 2010: 3,000 Irish FourSquare users

                                                     Irish Discussion Forums
            5
Boards.ie
       From January 1 to April 13, 2010:
                                  Visitors: 5,197,049           Pageviews: 98,213,363
                                  Visits: 13,763,871    Average time spent on site 09:43
                    .
                o   70% traffic from search engines
                o   76% Irish traffic
                o   321,781 members, with 163,316 of those active in the last 365 days and 88,003 active since January
                    1, 2010.
                o   34,947 new members in 2010.
                o   So far in 2010, there has been on average and approximately new 949 threads and 16177 posts on
                    average per day.
                o   Top Boards.ie forums are:
                                       1   After Hours          6    Relationship Issues
                                       2   Bargain Alerts       7    Cycling
                                       3   Motors               8    Airsoft
                                       4   Soccer               9    Athletics/Running/Triathlon
                                       5   Personal Issues      10   Weather
                        6
Other Irish Forums

                       Site name             Page         PV %       Unique      UV %      Sessions    US %
                                             Views       Change      Visitors   Change                Change
                    rollercoaster.ie       8,179,908     13.5        141,148    9.5        567,028    12.9

                    weddingsonline.ie      5,913,357     10          88,523     -28.9      326,517    7.1

                    eumom.ie               1,090,038     -1.6        43,133     8.3        112,151    9.9




1
  From Facebook Ireland, April 2010
2
  From Barry Hand
3
  From Barry Hand (http://www.barryhand.ie/blog/how-many-twitter-users-are-there-in-ireland/)
4
  From Niall Fagan at SimplyZesty.com
5                     th
  Stats as of April 13 , from Darragh Doyle at Boards.ie
6
    From Ireland Metrix for March 2010

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An Overview Of Social Media In Ireland April 2010

  • 1. An Overview of Social Media in Ireland April 2010 Facebook Ireland Stats1: 1,418,100 Facebook accounts in Ireland: 847k active daily users 83% of users come back to facebook every week 73% penetration of the online population 55 / 45 Male / Female 27% of users are > 35 years of age 35% of users are 25 - 34 years of age 91% are >18 years of age (1,286,960) 2 LinkedIn: 25,000 Irish LinkedIn accounts Twitter 3 150,000 Twitter users in Ireland FourSquare: 4 January 2010: 3,000 Irish FourSquare users Irish Discussion Forums 5 Boards.ie From January 1 to April 13, 2010: Visitors: 5,197,049 Pageviews: 98,213,363 Visits: 13,763,871 Average time spent on site 09:43 . o 70% traffic from search engines o 76% Irish traffic o 321,781 members, with 163,316 of those active in the last 365 days and 88,003 active since January 1, 2010. o 34,947 new members in 2010. o So far in 2010, there has been on average and approximately new 949 threads and 16177 posts on average per day. o Top Boards.ie forums are: 1 After Hours 6 Relationship Issues 2 Bargain Alerts 7 Cycling 3 Motors 8 Airsoft 4 Soccer 9 Athletics/Running/Triathlon 5 Personal Issues 10 Weather 6 Other Irish Forums Site name Page PV % Unique UV % Sessions US % Views Change Visitors Change Change rollercoaster.ie 8,179,908 13.5 141,148 9.5 567,028 12.9 weddingsonline.ie 5,913,357 10 88,523 -28.9 326,517 7.1 eumom.ie 1,090,038 -1.6 43,133 8.3 112,151 9.9 1 From Facebook Ireland, April 2010 2 From Barry Hand 3 From Barry Hand (http://www.barryhand.ie/blog/how-many-twitter-users-are-there-in-ireland/) 4 From Niall Fagan at SimplyZesty.com 5 th Stats as of April 13 , from Darragh Doyle at Boards.ie 6 From Ireland Metrix for March 2010