1. An Overview of Social Media in Ireland
April 2010
Facebook Ireland Stats1:
1,418,100 Facebook accounts in Ireland:
847k active daily users
83% of users come back to facebook every week
73% penetration of the online population
55 / 45 Male / Female
27% of users are > 35 years of age
35% of users are 25 - 34 years of age
91% are >18 years of age (1,286,960)
2
LinkedIn:
25,000 Irish LinkedIn accounts
Twitter
3
150,000 Twitter users in Ireland
FourSquare:
4
January 2010: 3,000 Irish FourSquare users
Irish Discussion Forums
5
Boards.ie
From January 1 to April 13, 2010:
Visitors: 5,197,049 Pageviews: 98,213,363
Visits: 13,763,871 Average time spent on site 09:43
.
o 70% traffic from search engines
o 76% Irish traffic
o 321,781 members, with 163,316 of those active in the last 365 days and 88,003 active since January
1, 2010.
o 34,947 new members in 2010.
o So far in 2010, there has been on average and approximately new 949 threads and 16177 posts on
average per day.
o Top Boards.ie forums are:
1 After Hours 6 Relationship Issues
2 Bargain Alerts 7 Cycling
3 Motors 8 Airsoft
4 Soccer 9 Athletics/Running/Triathlon
5 Personal Issues 10 Weather
6
Other Irish Forums
Site name Page PV % Unique UV % Sessions US %
Views Change Visitors Change Change
rollercoaster.ie 8,179,908 13.5 141,148 9.5 567,028 12.9
weddingsonline.ie 5,913,357 10 88,523 -28.9 326,517 7.1
eumom.ie 1,090,038 -1.6 43,133 8.3 112,151 9.9
1
From Facebook Ireland, April 2010
2
From Barry Hand
3
From Barry Hand (http://www.barryhand.ie/blog/how-many-twitter-users-are-there-in-ireland/)
4
From Niall Fagan at SimplyZesty.com
5 th
Stats as of April 13 , from Darragh Doyle at Boards.ie
6
From Ireland Metrix for March 2010