Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.
Monetization
The right business model for your digital assets
Bryan Kirschner
Anita Paul
Apigee
@apigee
Bryan KirschnerAnita Paul
groups.google.com/group/api-craft
slideshare.net/apigee
youtube.com/apigee
Join us at the I APIs conference!
Every company has a digital asset opportunity.
Digital assets have real-world value to yours.
The right tools can change t...
Every company has a
digital asset opportunity…
Digital
Dabblers
47%
Digital
Competitors
53%
Average score deploying
apps, using data analytics, and
operating APIs today:...
…on
margin, revenue, share
, satisfaction, or
delivering new
products & services
29%
71%
…high confidence in
much stronger...
Why?
Because they use apps,
APIs and analytics to turn
digital assets
into dollars 65% of executives say
digital business will ...
How?
 Proprietary data
 Digital real estate
 Digitized processes
 The digital ecosystem
Google Maps charges developers via their API
depending on volume.
Experian can sell their different data offers
at differe...
Anyone with an app, or digital platform can do the same thing.
Facebook uses APIs to charge advertisers
per click or per a...
Thousands of companies can use
monetized APIs to extend their reach
through affiliates.
Some use monetized APIs to pay aff...
Monetized APIs can help
financial platforms distribute
money to all interested parties.
And those who share revenue on a s...
Digital assets can have
real value to your
business…
“We don’t have digital assets”
“We can’t see a way to monetize them”
“It’s too hard”
The number of connected devices-from
smartphones to smart cars and even wearable
computing devices-is heading for a tippin...
“We don’t have digital assets”
Revenue models for monetization
Fees
One off
Recurring
Revenue Sharing
Fixed Revenue
Share
Flexible Revenue
Share
Revenue ...
Expose your catalog (with your APIs) to partners to sell &
advertise your content on their website & apps
Why?
To reduce o...
Example
Offer an API to merchants/partners to charge your subscribers
for their content
The charge could be direct to “mobile” bil...
Example
Expose APIs to partners to advertise their content on your
website or app
Why?
To generate additional revenue as a result ...
Example
Expose APIs to your partners to search for (and retrieve)
information (based on your knowledge database)
Why?
To generate ...
Example
But…
http://gapingvoid.com
The right tools can
change the game for you…
Fees
One off
Recurring
Revenue Sharing
Fixed Revenue
Share
Flexible Revenue
Share
Revenue share by
type of content
Backend...
You get real time, direct, monitoring of performance and
proactive reaction
Your partners/customers can get real time repo...
Revenue models for monetization
Fees
One off
Recurring
Revenue Sharing
Fixed Revenue
Share
Flexible Revenue
Share
Revenue ...
Developer
Profile
Purchased
Plan
Billings &
Revenue
Reports
Prepaid
Balance
Management
Developer/Partner
User Role
Managem...
Set flexible plans . . .
Automatically publish them to Developer Portal(s)
Self service for partners
Limits, notifications, and monitoring
Real-time reporting for the business and partners
• Monetization delivers on
– Alignment btwn marketing and IT
– Efficiency
– ROV
• And can change the game for you & make y...
Uncover the digital assets at your company.
Unlock their real-world value across every audience.
Get the tools to build bu...
Questions?
Bryan KirschnerAnita Paul
Join us at the I APIs conference!
THANK YOU
Subscribe to webcasts:
youtube.com/apigee
Apigee
@apigee
Próxima SlideShare
Cargando en…5
×

Monetization - The Right Business Model for Your Digital Assets

23.626 visualizaciones

Publicado el

As enterprises build and grow their mobile value chain with app, data and API technologies, digital assets become not only a competitive advantage, but also a source of revenue.

Join Anita Paul and Bryan Kirschner as they discuss the opportunities for value creation presented by APIs and data, share monetization models that apply to any industry, and explain how Apigee Monetization Services can help you deliver on the right business model for your digital assets.

We will discuss:
- The business context in the new digital world
- Business use cases and revenue opportunities
- How Apigee Monetization Services changes the game

  • I made $2,600 with this. I already have 7 days with this... ◆◆◆ https://tinyurl.com/realmoneystreams2019
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • Just got my check for $500, Sometimes people don't believe me when I tell them about how much you can make taking paid surveys online... So I took a video of myself actually getting paid $500 for paid surveys to finally set the record straight. I'm not going to leave this video up for long, so check it out now before I take it down! ➤➤ http://ishbv.com/surveys6/pdf
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • Intresting article on content demonetization strategy
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  •    Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí

Monetization - The Right Business Model for Your Digital Assets

  1. 1. Monetization The right business model for your digital assets Bryan Kirschner Anita Paul Apigee @apigee
  2. 2. Bryan KirschnerAnita Paul
  3. 3. groups.google.com/group/api-craft
  4. 4. slideshare.net/apigee
  5. 5. youtube.com/apigee
  6. 6. Join us at the I APIs conference!
  7. 7. Every company has a digital asset opportunity. Digital assets have real-world value to yours. The right tools can change the game for you.
  8. 8. Every company has a digital asset opportunity…
  9. 9. Digital Dabblers 47% Digital Competitors 53% Average score deploying apps, using data analytics, and operating APIs today: 23.8 out of 30 Average score deploying apps, using data analytics, and operating APIs today: 14.4 out of 30 Survey of executives in 200 large companies across 40 industries, May 2013. Some have embraced digital faster than others
  10. 10. …on margin, revenue, share , satisfaction, or delivering new products & services 29% 71% …high confidence in much stronger competitive position 5 years from now Strong Outperformance In Last 12 Months Maximum Confidence in Competitive Trajectory 19% 81% Expected High Impact from Digital …big impact over next 12 months and increasing a great deal over next 5 years 37% 63% And the Digital Competitors dominate . . .
  11. 11. Why?
  12. 12. Because they use apps, APIs and analytics to turn digital assets into dollars 65% of executives say digital business will increase operating income in next 3 years - McKinsey & Company, McKinsey Global Survey August 2013
  13. 13. How?
  14. 14.  Proprietary data  Digital real estate  Digitized processes  The digital ecosystem
  15. 15. Google Maps charges developers via their API depending on volume. Experian can sell their different data offers at different prices. Like those who sell their proprietary digital data
  16. 16. Anyone with an app, or digital platform can do the same thing. Facebook uses APIs to charge advertisers per click or per action on their app. Or those who charge for advertising access to their platforms
  17. 17. Thousands of companies can use monetized APIs to extend their reach through affiliates. Some use monetized APIs to pay affiliates different amounts depending on the item that’s sold. Those who increase their reach by paying others to sell
  18. 18. Monetized APIs can help financial platforms distribute money to all interested parties. And those who share revenue on a sale
  19. 19. Digital assets can have real value to your business…
  20. 20. “We don’t have digital assets” “We can’t see a way to monetize them” “It’s too hard”
  21. 21. The number of connected devices-from smartphones to smart cars and even wearable computing devices-is heading for a tipping point at which most work, play, and commerce will have a digital dimension. As a result, software will touch nearly all social interactions or commercial transactions, with the potential to generate data of unprecedented scope Mastering a fast feedback loop will be a key differentiator. Companies that quickly deliver digitally instrumented products or services, harvest data from market interactions, and use insights to rapidly iterate and optimize their value chain will gain competitive advantage that continuously builds on itself. Relevance to competitive position over next five years among Digital Competitors “We don’t have digital assets” Extremely Relevant (5) 53% 4 45% 3 2% 2 Extremely Relevant (5) 53% 4 40% 3 7%
  22. 22. “We don’t have digital assets”
  23. 23. Revenue models for monetization Fees One off Recurring Revenue Sharing Fixed Revenue Share Flexible Revenue Share Revenue share by type of content Charging Transaction volume Custom attribute Flat rate Volume banded Bundled You Pay Developer – Affiliate/Payment Processing Developer Pays – Advertising/Data/Search/Cloud (storage/mgd services) DigitalAssetsWe can’t see a way to monetize digital assets
  24. 24. Expose your catalog (with your APIs) to partners to sell & advertise your content on their website & apps Why? To reduce overheads (reduction in physical branches and sales force) and increase sales through partners Monetization Opportunity 1 (Revenue Sharing)
  25. 25. Example
  26. 26. Offer an API to merchants/partners to charge your subscribers for their content The charge could be direct to “mobile” bill, or to credit card/debit cards and other payment instruments Why? To take advantage of the online payment revolution and the mobile wallet Monetization Opportunity 2: Payment Processing APIs (Revenue Sharing and Rate Card)
  27. 27. Example
  28. 28. Expose APIs to partners to advertise their content on your website or app Why? To generate additional revenue as a result of your target audience for your website/mobile apps Monetization Opportunity 3: Advertising APIs CPC or CPA (Developer Pays)
  29. 29. Example
  30. 30. Expose APIs to your partners to search for (and retrieve) information (based on your knowledge database) Why? To generate additional revenue from your proprietary data Monetization Opportunity 4: Search/Data APIs (Developer Pays)
  31. 31. Example
  32. 32. But… http://gapingvoid.com
  33. 33. The right tools can change the game for you…
  34. 34. Fees One off Recurring Revenue Sharing Fixed Revenue Share Flexible Revenue Share Revenue share by type of content Backend Financial Systems Charging Transaction volume Custom attribute Flat rate Volume banded Bundled You Pay Developer – Affiliate/Payment Processing Developer Pays – Advertising/Data/Search/Cloud (storage/mgd services) Marketing IT Complex, Manual & Ad Hoc Processes DigitalAssets Revenue models for monetization
  35. 35. You get real time, direct, monitoring of performance and proactive reaction Your partners/customers can get real time reporting and response, increasing their satisfaction All with seamless integration to existing back end systems Monetization Services plugs you in
  36. 36. Revenue models for monetization Fees One off Recurring Revenue Sharing Fixed Revenue Share Flexible Revenue Share Revenue share by type of content Backend Financial Systems Charging Transaction volume Custom attribute Flat rate Volume banded Bundled You Pay Developer – Affiliate/Payment Processing Developer Pays – Advertising/Data/Search/Cloud (storage/mgd services) DigitalAssets Apigee Monetization Services
  37. 37. Developer Profile Purchased Plan Billings & Revenue Reports Prepaid Balance Management Developer/Partner User Role Management Received Billing Docs Notifications Business Business Profile Developer Category/ Billing Type Management Catalog & Plan Configuration Prepaid integration Billing, Reven ue & Reports Adjustments, Billing Docs Limits/ Notifications Monetization Services: functionality overview
  38. 38. Set flexible plans . . .
  39. 39. Automatically publish them to Developer Portal(s)
  40. 40. Self service for partners
  41. 41. Limits, notifications, and monitoring
  42. 42. Real-time reporting for the business and partners
  43. 43. • Monetization delivers on – Alignment btwn marketing and IT – Efficiency – ROV • And can change the game for you & make you a digital landlord… • Here’s how… Recap . . .
  44. 44. Uncover the digital assets at your company. Unlock their real-world value across every audience. Get the tools to build business models around your digital assets. Now is the time to . . . …join the “digital landlords” emerging in every industry
  45. 45. Questions? Bryan KirschnerAnita Paul
  46. 46. Join us at the I APIs conference!
  47. 47. THANK YOU Subscribe to webcasts: youtube.com/apigee Apigee @apigee

×