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More than one in three UK companies surveyed say digital improvement is their top priority; however, most are focusing on simply building mobile apps and not incorporating the API and analytics programs necessary for enabling digital business. This is according to a new study of 252 senior executives and IT decision makers across the UK in four major industries by Apigee. The Apigee Institute’s 2015 UK Digital Business Survey Snapshot reveals that apps alone may not be enough to harness the full potential of digital business; effective digital transformation comes from implementing a powerful combination of apps, APIs, and analytics. The report finds that companies that are investing in these core digital technologies are eight times more likely to report increased revenue from digital activities than those who delivered apps alone.