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What are your data/services
worth?
Tej Ravindra, Apigee
AGENDA
•  Thinking of your APIs as a strategic revenue opportunity 
•  Build and energize your developer ecosystem with cr...
Enabling strategic revenue opportunities
3
Popular APIs & categories
4
callout here
Content providers/
Digital properties
5
Data via APIs as a
revenue stream
callout here
Digital services
6
Services via APIs as
a revenue stream
Revenue sharing /commission models
7
Third party developers
&/ affiliates get a % of
the order value
Payment processing API
8
Revenue-sharing models Fee-based models Freemium models
Fixed
Flexible
Hybrid
(flat fee plus fixed or flexible)
Transaction
O...
What makes successful API programs?
•  Category
•  Clear value proposition
•  Little to no friction to try &/get started
•...
Extending the value of your digital strategy
11
DeveloperUser APIApp API Team Backend
Monetization for real business resul...
Monetization Use Cases: generating internal and external value
12
B2E Scenario
B2C or B2B Scenario
API Team
App Developers...
Ecosystem: API Providers, Partners & Developers
13
API Provider
Developer Portal
Partner A Partner B Developer
Packages, R...
How can Apigee help?
Enabling your business models
Digital
Assets
Apigee Monetization
Backend financial systems
API Provider pays Developer Deve...
Monetization
highlights
16
NFL-0053-2DC-6N
Create & publish packages
Price creatively
Limits; Notifications
Billing documen...
this is a call out
this is a call out
this is a call out
Creating groups of products/ APIs under packages
17
Rate plan to set pricing
18
Published API & pricing
19
•  Monetized products
available for purchase
•  Developer portal
enables developers to
buy & us...
Add balance to developer account
20
•  Purchase monetized
products & build apps
Add Apps & Make API calls
21
Thank you
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Deep dive: Monetize your API Programs

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APIs and data have not only become a competitive advantage for enterprises but also an innovation tool and source of revenue. Finding the right monetization program is crucial to help you deliver the right business model for your digital assets.

In our deep-dive webcast, we explore how you can:

- think about your APIs as a strategic revenue opportunity

- strengthen and manage your partnerships

- build and energize your developer ecosystem with creative pricing

- how Apigee Monetization Services changes the game

Listen to the podcast version here: http://bit.ly/1Mq6DGF

Publicado en: Tecnología

Deep dive: Monetize your API Programs

  1. 1. What are your data/services worth? Tej Ravindra, Apigee
  2. 2. AGENDA •  Thinking of your APIs as a strategic revenue opportunity  •  Build and energize your developer ecosystem with creative pricing •  Strengthen and manage your partnerships •  How Apigee can help.
  3. 3. Enabling strategic revenue opportunities 3
  4. 4. Popular APIs & categories 4
  5. 5. callout here Content providers/ Digital properties 5 Data via APIs as a revenue stream
  6. 6. callout here Digital services 6 Services via APIs as a revenue stream
  7. 7. Revenue sharing /commission models 7 Third party developers &/ affiliates get a % of the order value
  8. 8. Payment processing API 8
  9. 9. Revenue-sharing models Fee-based models Freemium models Fixed Flexible Hybrid (flat fee plus fixed or flexible) Transaction One-time Subscription Duration Quantity Hybrid Transaction Volume Custom Attribute Advance / Arrears Pro-rated / Full amount Revenue / Volume Bands 9 You pay Developer Developer pays you
  10. 10. What makes successful API programs? •  Category •  Clear value proposition •  Little to no friction to try &/get started •  Engaged partners/developer community 10
  11. 11. Extending the value of your digital strategy 11 DeveloperUser APIApp API Team Backend Monetization for real business results
  12. 12. Monetization Use Cases: generating internal and external value 12 B2E Scenario B2C or B2B Scenario API Team App Developers / Partner App User / Customer $ API Team Internal Developer team App User Department Internal Chargebacks
  13. 13. Ecosystem: API Providers, Partners & Developers 13 API Provider Developer Portal Partner A Partner B Developer Packages, Rate Plans
  14. 14. How can Apigee help?
  15. 15. Enabling your business models Digital Assets Apigee Monetization Backend financial systems API Provider pays Developer Developer pays API Provider
  16. 16. Monetization highlights 16 NFL-0053-2DC-6N Create & publish packages Price creatively Limits; Notifications Billing documents Detailed reporting Developer workflows Monetization features
  17. 17. this is a call out this is a call out this is a call out Creating groups of products/ APIs under packages 17
  18. 18. Rate plan to set pricing 18
  19. 19. Published API & pricing 19 •  Monetized products available for purchase •  Developer portal enables developers to buy & use API
  20. 20. Add balance to developer account 20 •  Purchase monetized products & build apps
  21. 21. Add Apps & Make API calls 21
  22. 22. Thank you

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