Deep dive: Monetize your API Programs
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Deep dive: Monetize your API Programs
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APIs and data have not only become a competitive advantage for enterprises but also an innovation tool and source of revenue. Finding the right monetization program is crucial to help you deliver the right business model for your digital assets. In our deep-dive webcast, we explore how you can: - think about your APIs as a strategic revenue opportunity - strengthen and manage your partnerships - build and energize your developer ecosystem with creative pricing - how Apigee Monetization Services changes the game Listen to the podcast version here: http://bit.ly/1Mq6DGF
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Deep dive: Monetize your API Programs
- 1. What are your data/services worth? Tej Ravindra, Apigee
- 2. AGENDA • Thinking of your APIs as a strategic revenue opportunity • Build and energize your developer ecosystem with creative pricing • Strengthen and manage your partnerships • How Apigee can help.
- 3. Enabling strategic revenue opportunities 3
- 4. Popular APIs & categories 4
- 5. callout here Content providers/ Digital properties 5 Data via APIs as a revenue stream
- 6. callout here Digital services 6 Services via APIs as a revenue stream
- 7. Revenue sharing /commission models 7 Third party developers &/ affiliates get a % of the order value
- 9. Revenue-sharing models Fee-based models Freemium models Fixed Flexible Hybrid (flat fee plus fixed or flexible) Transaction One-time Subscription Duration Quantity Hybrid Transaction Volume Custom Attribute Advance / Arrears Pro-rated / Full amount Revenue / Volume Bands 9 You pay Developer Developer pays you
- 10. What makes successful API programs? • Category • Clear value proposition • Little to no friction to try &/get started • Engaged partners/developer community 10
- 11. Extending the value of your digital strategy 11 DeveloperUser APIApp API Team Backend Monetization for real business results
- 12. Monetization Use Cases: generating internal and external value 12 B2E Scenario B2C or B2B Scenario API Team App Developers / Partner App User / Customer $ API Team Internal Developer team App User Department Internal Chargebacks
- 13. Ecosystem: API Providers, Partners & Developers 13 API Provider Developer Portal Partner A Partner B Developer Packages, Rate Plans
- 14. How can Apigee help?
- 15. Enabling your business models Digital Assets Apigee Monetization Backend financial systems API Provider pays Developer Developer pays API Provider
- 16. Monetization highlights 16 NFL-0053-2DC-6N Create & publish packages Price creatively Limits; Notifications Billing documents Detailed reporting Developer workflows Monetization features
- 17. this is a call out this is a call out this is a call out Creating groups of products/ APIs under packages 17
- 18. Rate plan to set pricing 18
- 19. Published API & pricing 19 • Monetized products available for purchase • Developer portal enables developers to buy & use API
- 20. Add balance to developer account 20 • Purchase monetized products & build apps
- 21. Add Apps & Make API calls 21
- 22. Thank you