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Digital is Now:How the Market has Changed

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Digital is Now: How the Market has Changed (and what to do about it). A panel discussion at I Love APIs 2015 with Chris Hewertson (Glh Hotels), Jim Bailey (Accenture), Ben Kepes (Diversity Limited), and Bryan Kirschner (Apigee)

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Digital is Now:How the Market has Changed

  1. 1. 1 Digital is Now: How the Market has Changed (and what to do about it)
  2. 2. Leaders Top 50% using Apps, data analytics, APIs Laggards Bottom 50% using Apps, data analytics, APIs
  3. 3. Leaders Top 50% using Apps, data analytics, APIs Laggards Bottom 50% using Apps, data analytics, APIs Bringing New Products & Services to Market Market Share Gross Revenue Customer or partner satisfaction Margin
  4. 4. Leaders Top 50% using Apps, data analytics, APIs Laggards Bottom 50% using Apps, data analytics, APIs 0 25 50 75 100 Leaders 1.5X more likely to have outperformed peers % of companies reporting any type of outperformance Bringing New Products & Services to Market Market Share Gross Revenue Customer or partner satisfaction Margin
  5. 5. Bringing New Products & Services to Market Market Share Gross Revenue Customer or partner satisfaction Margin 0 25 50 Leaders Top 50% using Apps, data analytics, APIs Laggards Bottom 50% using Apps, data analytics, APIs 2.5X more likely to have strongly outperformed peers % of companies reporting strong outperformance
  6. 6. 6©2015 Apigee. All Rights Reserved. 2015 2020 7.1B People 7.7B People 2010 6.9B People
  7. 7. 7©2015 Apigee. All Rights Reserved. 2010 2015 2020 6.9B People 7.1B People 7.7B People
  8. 8. 8©2015 Apigee. All Rights Reserved. 2010 2015 2020 <1B Devices 4B Devices 30B Devices 6.9B People 7.1B People 7.7B People
  9. 9. 9©2015 Apigee. All Rights Reserved. 2010 2015 2020 <1B Devices 4B Devices 30B Devices 6.9B People 7.1B People 7.7B People <2B TB Data 10B TB Data 40B TB Data
  10. 10. 10©2015 Apigee. All Rights Reserved. Devices People TB Data
  11. 11. 11©2015 Apigee. All Rights Reserved. Devices People TB Data
  12. 12. 12©2015 Apigee. All Rights Reserved. Devices People TB Data
  13. 13. 13©2015 Apigee. All Rights Reserved.
  14. 14. 14©2015 Apigee. All Rights Reserved. Feel negatively about Smartphone s 2%
  15. 15. 15©2015 Apigee. All Rights Reserved. Feel negatively about Apps 3% Feel negatively about Smartphone s 2%
  16. 16. 16©2015 Apigee. All Rights Reserved. Believe they have personally witnessed an Alien Spacecraft 10% Feel negatively about Apps 3% Feel negatively about Smartphone s 2%
  17. 17. Chris Hewertson CTO Glh Hotels Jim Bailey Global Managing Director, Accenture Ben Kepes Lorem ipsum dolor sit amet Bryan Kirschner Director, Apigee Institute, Apigee Digital Is Now: How the Market has Changed (and what to do about it) Diversity Limited Moderator

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