New research shows that API intensity is associated with higher profitability. As both “code” and “contract,” they can be a powerful way to create and capture value—but to achieve material business impact, you need to weave vision, strategy, and a strong go-to-market together.
Attend this session to:
• Understand the potential of APIs to drive profit based on new, first-of-its kind research
• Learn how others have built robust strategies for making the most of APIs
• Take home tips and tricks for evangelizing their potential value to your organization