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Hypermedia in API Design: Enterprise 
as an Early Adopter 
Kevin Swiber – Apigee 
Kris Kleva – L.L.Bean
Hello. 
2 
Kevin 
Swiber 
Kris Kleva
Hypermedia
“Be of the web, not behind the web” 
– Ian Robinson 
4
5
Hypermedia – Proposed Benefits 
• Minor versioning doesn’t require client change 
• Allows many client implementations 
• Exploration - “Follow your nose” mentality 
• Proven by the Web 
• Built to last 
6
L.L.Bean: APIs Guaranteed to Last
8
9
10
11
L.L.Bean 
APIs 
http://s7d9.scene7.com/s7/viewer.jsp?company=LLBean&config=Scene7SharedAssets/Video&stageSize=768,4 
32&locale=en&config2=companypreset&asset=LLBean/20131217%5FODS%5FMontage%5Fv6%2DLLB%2Ddesk 
top%2Dmedium%2D432p&method=hds 
12 
Guaranteed to Last
Getting to know the L.L. Bean API Program
How did L.L. Bean arrive at 
hypermedia?
What are some of the got'chas L.L. Bean 
encountered?
Where did hypermedia fall short?
Has L.L. Bean had to develop its own tools 
to work with hypermedia?
Do you see L.L. Bean using hypermedia for 
more API projects in the future?
What advice do you have for enterprises 
evaluating hypermedia?
What's next?
Resources 
• Siren Hypermedia Specification: http://sirenspec.org 
• API Craft: https://groups.google.com/forum/#!forum/api-craft 
• L.L.Bean: http://developer.llbean.com/ 
21
Thank you

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