Chet Kapoor's opening keynote address at I Love APIs London 2016. Like the three industrial revolutions before it, the fourth brings technology advances and culture change as people adapt to live and work in new ways. The promise is huge and the need to move fast and adapt quickly to change is paramount.

1. EUROPE 2016

2. 600Attendees
20+ Sessions 40+ Speakers
Business IT Developers

3. mitchell
Worldwide
Thank you!
AT&T

4. Record Quarter
Product
Revenue Growth
50%Revenue
$22.9
MILLION
Gross Billings
$25.7
MILLION

5. Deliver products that
make every business
a digital business

6. Intelligent Security
PROTECT Customer Engagement
ANTICIPATEHealthcare
Telco
Internet of Things
CREATE
Intelligent API Platform
API Management

7. Intelligent API Platform
People
Business
IT
Developers
Technology
Availability: 99.999%
Scale: Billions API calls
Cloud. On Premises. Hybrid

8. Digital Business Platform

9. DAVOS 2016

10. 4th Industrial Revolution
Nano
Technology
3-D Printing Autonomous
Vehicles
Internet of
Things
Biotechnology
Artificial
Intelligence
Quantum
ComputingEnergy
Storage
Robotics

11. GREAT
PROMISE
GREAT
PERIL
TECHNOLOGY
INNOVATION
PEOPLE
FAIL TO ADAPT

12. 1

13. 2

14. 1700s
First Industrial Revolution
1800s
Second Industrial Revolution
1900s
3

15. Raw Materials
Employees
Retail
Customers
Linear Value Chain

16. The IT era ends.

17. The digital era begins.

18. ©2008-16 Apigee Corp. All rights reserved.
Customer
Employee
RETAIL
FINANCIAL
SERVICES
Partner
Mobile commerce
Omni channel
Sales & support
Insights
App partners
Market places
Mobile banking
Digital payments
Sales & support
Compliance
Digital distribution
Merchant on boarding
Robo advisors
MEDIA
Streaming apps
Subscription services
Digital sales
App market place
Digital distribution
New business models

19. ©2008-16 Apigee Corp. All rights reserved.
Customer
Employee
Partner
Voice & data
Mobile identity
Sales & support
Digital acquisition
OTT partners
New services
IoT integration
TELCO
Patient apps
Consumer health devices
Digital health care apps
HIPAA compliance
Tele medicine
Provider and payer networks
Med device networks
HEALTH
Mobile commerce
Digital enablement
Digital sales
Digital support
IoT connectivity
Supply chain & procurement
New business models
MANUFACTURING

20. Digital drives business results
across all industries

21. FY15 NET PROFITS UP 39%
compared to 22% in FY14
Building an open
bank platform
Launched Fitness
Account for Apple
Watch

22. Helping farmers feed
the world through APIs
FEED 2.4 BILLION MORE PEOPLE BY 2050

23. Developed
app for Xbox
RECORD SALES ON SUPER BOWL SUNDAY
$12 MILLION OVERALL DIGITAL SALES
MOBILE APP SURPASSED DESKTOP SALES

24. CONVENTIONAL LAMP SALES DECREASED BY 16% IN 2015
PHILIPS HUE AND LED SALES GREW 26%
Developed wireless
adaptive lighting system

25. “Burberry digital investment
pays off in double-digit
sales growth.”
– Internet Retailing
May 2015
MOBILE COMMERCE DOUBLED ITS
SHARE OF SALES DURING THE YEAR

26. APIs Underpin a Digital
Business Platform
Prepare For Digital Transformation's
Constant, Unpredictable Change
APIs Underpin A Digital Business Platform
Prepare For Digital Transformation’s Constant, Unpredictable Change
by Randy Heffner
January 28, 2016
FOR APPLICATION DEVELOPMENT & DELIVERY PROFESSIONALS
FORRESTER.COM
Key Takeaways
The Big Mistake: Framing Transformation
Around Specific Digital Initiatives
Organizations that frame a digital transformation
around a list of specific digital initiatives (e.g.,
mobile, analytics, etc.) make the mistake of
assuming that today’s technology hot buttons are
the destination, rather than the start of a journey.
This results in haphazard architecture framed
around each separate project.
The Better Assumption: Digital Transformation
Is About Preparing For Continuous Change
Once today’s list of specific digital initiatives
is done, business and technology innovations
will be demanding more change. So, digital is
really about getting today’s list done while also
preparing for an unknown future of continuous,
rapid change.
The Real Need: A Digital Business Platform
In addition to the right organizational culture and
structures, being prepared for continuous, rapid
change demands that one’s technology base
supports a wide and rapidly evolving variety of
business models, processes, and ecosystems.
Crafting a digital business platform requires
ecosystem thinking; a focus on capabilities,
processes, and adjacencies; strong portfolio
management of business APIs; and a plan for
evolving the platform over time.
Why Read This Report
While it’s true that transforming to realize the
benefits of digital business requires specific
initiatives such as mobile apps, the Internet of
Things, and predictive analytics, it’s a mistake
to frame one’s transformation around such
initiatives. Instead, focus on a more critical and
fundamental reality that runs underneath all of
them: the need to prepare for an unknown future
of continuous business and technology change.
This report describes how AD&D pros should
prepare for continuous change and evolution
using Forrester’s vision for an API-centric digital
business platform.
Forrester Research
(January 2016)

27. Technology

28. Cloud
Migration
Analytics
Data
Driven
Developer
Productivity
Operations
Automation
API Design &
Development
High
Availability
Scale
Distributed
Network
Data
Persistence
Hybrid
Deployment
Bot
Detection
Test &
Monitor
Secure
Runtime

29. AvailabilityScale &

30. Spike
arrest
Bot
detection
OAuth2 Quotas Auditing Southbound
TLS
Security for People and Systems
2

31. Developer Productivity and Ease of Use
Configuration
for simple use cases
Code
for complex use casesDeveloper Collaboration

32. Data Must be a First-class Citizen
Better customer
engagement
APIs generate data
Data exposed through APIs
Better operations &
better security

33. ENTERPRISE
CUSTOMERS
PARTNERS
EMPLOYEES
New Business Models Demand New APIs

34. Future Proofing the Enterprise
Developer Centricity
Microservices
Hybrid Cloud
Adaptive Learni

35. New Reality: Digital Value Chain
B2C
B2E
B2B
User App Developer API API Team Backend
customers partners employees

36. People

37. Today

38. Today
Lots of
time
Piles of
money
Stacks of
documentation
Heavy
governance
Massive
siloed teams
Huge
process

40. Hide
complexity
Speed of
trust
Keep pace
with change
Forge
partnerships
Grow
ecosystems

41. Communication
User App Developer API API Team Backend
“Organizations that design systems… are constrained
to produce designs that are copies of the communication
structures of those organizations.”
–Melvin Conway 1968

42. Strategy
BU
EA
SA
Dev
Ops
Design
Focus on
Micro
Agile
DevOps DevOps
Communication

43. Strategy
BU
EA
SA
Dev
Ops
Digital
Focus on
customer
initiative
APIs
Agile
DevOps
Most digital efforts only impact one small part of a massive process
Communication
Micro
services

44. Customer Journey Capabilities
Lifecycle
User App Developer API Team Backend

45. Lifecycle
Oh
S#!%
Wow!
That’s fast!
Integration
APIs
Argue Boxes Argue Arrows Argue Wait Build Present Present
Build Iterate Ship
Speed to Value
We have to
redo this
Refine

46. Funding
Integration
APIs
Argue Boxes Argue Arrows Argue Wait Build Present Present
Build Iterate Ship
Speed to Value
Refine
Current NPV funding reinforces this pattern
Requires more flexible funding model

47. Enterprise Program App/Product API
Success Pattern
Anti Pattern
Value

48. From an army of workers to a
network of makers
• customers activated
• users as product managers
CUSTOMERS
• ecosystem innovation
• extend and complement
PARTNERS
• on boarding & analytics
• x-company innovation
INTERNAL DEVELOPERS
• enterprise data at core
• unlock core value
SYSTEM OF RECORD

49. Innovation for Technology & People
Technology
Scale, Availability
Developer Centricity
Microservices
Hybrid Cloud
Adaptive Learning
People
Communication
Agile Lifecycle
New Investment Models
Community

50. Customer
Journey
IDENTIFY
SELECTSUCCESS

51. State of APIs
A report on the growing impact of APIs on digital

52. 280% API Traffic Growth Y/YMonthlyTraffic
0
8
16
24
32
Other Technology Cons. Goods Info. Svc. Retail Media

53. 56%
Partner Channels
and Ecosystem
Engagement
Initiatives
B2B Use Cases Drive Enterprise APIs
39%
Customer Experience
Initiatives
(B2C)
5%
Internal Operations
Initiatives

54. 72%
Threat Protection
74%
OAuth
78%
Spike Arrest
% of companies using
capability in API tier
Wide Adoption of API Platforms for Security

55. 85%
Business Logic
57%
Transformations
38%
Data Persistence
Time to Success
% of companies using
capability in API platform

56. Customer
Journey
SPEED MATTERS

57. Thank you