This document discusses Uber's platform vision of building moving experiences. It provides an overview of Uber's platform theme, products, and cultural values. It then describes three ways developers can use the Uber platform: to get rides for users, reach people during rides through trip experiences, and enable delivery on-demand through UberRUSH. Details are given on authentication methods, API resources, and examples of companies integrating Uber's APIs.

1. JULY, 28 2016
Build
Moving Experiences
Chris Messina, Developer Experience Lead
Alexander Graebe, Developer Advocate

2. @uberdevelopers /uber-developers @chrismessina @agraebe

3. MILLIONS
60+COUNTRIES
450+CITIES
1M+DRIVER PARTNERS
OF RIDERS
BILLIONS
OF TRIPS

4. THE UBER PLATFORM VISION
BUILD MOVING EXPERIENCES

5. THE UBER PLATFORM THEME
BUILD MOVING EXPERIENCES
Working with Developers
Forging Partnerships
Providing Tools
Uber Cultural Value: Let builders build

6. THE UBER PLATFORM THEME
BUILD MOVING EXPERIENCES
Products that bring joy
Getting people from A to B
Features for people while they move
Making daily life easier: Saving time & Money
Uber Cultural Value: Make Magic

7. Uber is a technology & logistics company,
not just an app
We move results for thousands of companies

8. THREE WAYS TO USE THE UBER PLATFORM
Get a ride for
your users
Reach people
while they ride
Delivery
on-demand

9. DEVELOPING WITH UBER
Get a ride for
your users
RIDE REQUESTS

10. POINT A POINT B

11. POINT A POINT BINTENT TO RIDE

12. FUTURE INTENT INTENT TO RIDE POINT A POINT B

13. FUTURE INTENT INTENT TO RIDE
/reminders
Ride Reminders

14. POINT AFUTURE INTENT INTENT TO RIDE
Ride Request Button
Ride Request Widget
Deep Links
/request
/products
/estimates/price
/estimates/time
/requests/[id]
/history
/me
Ride DetailsRide Options Ride Request

15. Citymapper

16. Citymapper
Transit planning
Using deep links

17. Citymapper
Transit planning
Using deep links

18. Uber on Pebble Watch
End-to-end ride
request experience

20. Points of Interest Events Public Transit Travel
Wearables Social & MessagingMaps Mobile OEMHealth & Safety
More on this soon…
Retail & Loyalty Media & Gaming
Hospitality

21. DEVELOPING WITH UBER
Get a ride for
your users
RIDE REQUESTS

22. DEVELOPING WITH UBER
Get a ride for
your users
Reach people
while they ride
RIDE REQUESTS TRIP EXPERIENCES

23. POINT A POINT B
2,000,000,000 TRIPS
THE TRIP

24. POINT A POINT B
20 MINUTES PER TRIP~
THE TRIP

25. POINT A POINT B
40,000,000,000
MINUTES OF FREE TIME
~
THE TRIP

26. POINT A POINT B
CONTEXT MATTERS
Trip Experiences should target:
When the rider has free time
Based on how much free time they have
Where they’re coming from
Where they’re going

27. GET CURRENT TRIP DETAILS
GET /v1/requests/current
all_trips scope
26
{
"request_id":"2a2f3da4",
"status":"accepted",
"location":{
"latitude":37.7886532015,
"bearing":135,
"longitude":-122.3961987534
},
"pickup":{
"latitude":37.7872486012,
“longitude":-122.4026315287,
"eta":9
},
"destination":{
"latitude":37.7766874,
“longitude":-122.394857,
"eta":19
},
"driver": {
"phone_number": "(555)555-5555",
"rating": 5,
"picture_url": "https://d1w2poirtb3as9.cloudfront.net/img.jpeg",
"name": "Bob"
},
"vehicle":{
"make": "Bugatti",
"model": "Veyron",
"license_plate": "I<3Uber",
"picture_url": "https://d1w2poirtb3as9.cloudfront.net/car.jpeg"
},
"eta":5,
"surge_multiplier":1.0
}

28. {
"request_id":"2a2f3da4",
"status":"accepted",
"location":{
"latitude":37.7886532015,
"bearing":135,
"longitude":-122.3961987534
},
"pickup":{
"latitude":37.7872486012,
“longitude":-122.4026315287,
"eta":9
},
"destination":{
"latitude":37.7766874,
“longitude":-122.394857,
"eta":19
},
"driver": {
"phone_number": "(555)555-5555",
"rating": 5,
"picture_url": "https://d1w2poirtb3as9.cloudfront.net/img.jpeg",
"name": "Bob"
},
"vehicle":{
"make": "Bugatti",
"model": "Veyron",
"license_plate": "I<3Uber",
Rider pickup location
EXAMPLE: NEWS & ENTERTAINMENT
NINE MINUTES OF CONTENT FOR A NINE MINUTE TRIP

29. {
"request_id":"2a2f3da4",
"status":"accepted",
"location":{
"latitude":37.7886532015,
"bearing":135,
"longitude":-122.3961987534
},
"pickup":{
"latitude":37.7872486012,
“longitude":-122.4026315287,
"eta":9
},
"destination":{
"latitude":37.7766874,
“longitude":-122.394857,
"eta":19
},
"driver": {
"phone_number": "(555)555-5555",
"rating": 5,
"picture_url": "https://d1w2poirtb3as9.cloudfront.net/img.jpeg",
"name": "Bob"
},
"vehicle":{
"make": "Bugatti",
"model": "Veyron",
"license_plate": "I<3Uber",
Destination
EXAMPLE: LOCAL GUIDES
INSIGHTS FOR, AND OFFERS AROUND, YOUR DESTINATION

30. MessinaBot

31. =Contextually & personally relevant++

32. Uber API Overview
Modern API design patterns
API Token &
OAuth 2.0 Authentication
RESTful API Content-type
application/json

33. Resources
A look into the Rides SDK

34. Native access to the Uber Rides APIs
Tools to authorize and authenticate users
Bring the magic of Uber into your app
github.com/uber/rides-ios-sdk
Rides iOS SDK
Open Source Swift SDK

35. Auth your users via the native Uber app
No more username & password
One tap and your app can start requesting
rides
Single Sign On
Auth via Uber

36. Provide the full Uber experience without ever
leaving your app
An entirely embedded experience, from
request to drop off
Ride Requests Widget
Experience Uber without the app

37. Just set your ride parameters and let the Uber
app handle the ride experience
Existing users will feel right at home
Keep the focus on your app; let us handle the ride
Deep Links
Quick & easy

38. Highly configurable buttons let you get started
easily
Login Button lets you auth users using the
method you want (Native, Authorization Code
Grant, or Implicit Grant)
Ride Requests Button allows you to request a
ride using Deep Links, the Ride Request
Widget, or custom API logic
Uber Buttons
Ride Requests Button & Login Button

39. API DEMO

40. DEVELOPING WITH UBER
Get a ride for
your users
Reach people
while they ride
RIDE REQUESTS TRIP EXPERIENCES

41. DEVELOPING WITH UBER
Get a ride for
your users
Reach people
while they ride
RIDE REQUESTS TRIP EXPERIENCES
Delivery
on-demand
UBER RUSH

42. Make getting anything in your city more
convenient, affordable, and reliable than
picking it up yourself.
THE UBER RUSH MISSION

43. Jan 2016 Jun 2016Oct 2015
HISTORY OF UBER RUSH

44. Jan 2016 Jun 2016Oct 2015
UberRUSH now
open for business
Moving Local Businesses
HISTORY OF UBER RUSH

45. Jan 2016 Jun 2016Oct 2015
A custom delivery solution
powered by UberRUSH
UberRUSH now
open for business
Moving Local Businesses Moving Enterprise Businesses
HISTORY OF UBER RUSH

46. Jan 2016 Jun 2016Oct 2015
A custom delivery solution
powered by UberRUSH
UberRUSH now
open for business
Moving Local Businesses Moving Enterprise Businesses
Developers, your UberRUSH
API is arriving now
Moving Developers
HISTORY OF UBER RUSH
Moving Local Businesses

47. POINT A POINT B POST RIDERIDE LATER RIDE NOW
UBER RUSH
POST DELIVERYORDER LATER ORDER NOW

48. POINT A POINT B POST RIDERIDE LATER RIDE NOW
UBER RUSH
POST DELIVERYORDER LATER ORDER NOW

49. POINT A POINT B POST RIDERIDE LATER RIDE NOW
UBER RUSH
POST DELIVERYORDER LATER ORDER NOW
/deliveries/[id]
/deliveries
Delivery Details
/deliveries/deliveries/quote
Delivery Options Delivery Request

50. PYTHAGORAS
Challenges and Obstacles
• Maintain high quality pizza at hyper-fast speed (15 min)
• Limited number of full time couriers
• Unpredictable demand curve
• Limited area of available delivery
• Logistics added an additional layer of complexity
By Integrating the UberRUSH API:
• Allowed expansion across San Francisco
• 100% reliability — “no couriers available”
• Less overhead & positive unit economics

51. UP SONDER
The Opportunity
• Team identified a lucrative market with high potential
• Consumers didn’t want to purchase their own drones
(Ebay, Amazon, etc.)
• Craigslist was the only interim solution — lacked safety,
too sparse, and used up too much time
Creating new “Uber for X” businesses
• Able to create a marketplace platform for drone rentals
• Saving time for consumers and ensuring exchanges are
secured

52. @uberdevelopers /uber-developers @chrismessina @agraebe