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KPIs CDOs Should Know & Love (webcast)

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Successful digital transformation enables an enterprise to drive revenue, increase customer satisfaction, and win competitive advantage through new digital channels and experiences. To get there, chief digital officers must be able to juggle priorities and manage investments, starting deep within an enterprise’s processes and tools and extending out to the cutting edge of consumer experience. To simplify complexity, accurately measure progress, and drive smart decisions, every CDO needs visibility into six specific types of enterprise KPI.

Join Apigee’s Bryan Kirschner and Kumar Srivastava to learn about these six key KPIs and how to assemble them into a highly effective dashboard.

Join to discuss:
- Why are metrics that span consumer and developer behavior, business results, and technology capabilities all essential to successful digital transformation?
- How can you organize this diverse set of metrics in order to drive sharp insight and timely action?
- How can you apply this knowledge to build an effective management dashboard?

Publicado en: Empresariales, Tecnología
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KPIs CDOs Should Know & Love (webcast)

  1. 1. KPIs CDOs Should Know & Love Kumar Srivastava @kumarSSR Bryan Kirschner @apigeeinstitute Apigee @apigee
  2. 2. @kumarSSR Kumar Srivastava @apigeeinstitute Bryan Kirschner
  3. 3. groups.google.com/group/api-craft
  4. 4. youtube.com/apigee
  5. 5. slideshare.net/apigee
  6. 6. Agenda: Excitement about KPIs A proven pattern for digital business impact in any company The KPIs every digital transformation leader should know (& love) to be successful Case studies on choosing & using the right KPIs for your digital strategy
  7. 7. But wait, what’s different now? (Is this just BI part XVII?)
  8. 8. Digital Transformation is here Consumption patterns are changing Ability to influence and enhance customer experience in real time is a competitive advantage Ability to improve and adapt in real time is a competitive advantage
  9. 9. Patterns for Success
  10. 10. Nike #1 Most Innovative Company in 2013 Nike with Fuelband and Nike+ • Revenues up 60% • Profits up 57% • Market cap 2 X "Nike has broken out of apparel and into tech, data, and services, which is so hard for any company to do…” -Sarah Rotman Epps, Forrester
  11. 11. “Digital Leaders” are doing this now across industries… Digital Leaders vs. Digital Laggards… Strong Outperformance In Last 12 Months… Expected High Impact from Digital… 53% 67% 81% 47% 33% 19% …on strength now deploying apps, operating APIs & using data analytics …on margin, revenue, share customer satisfaction, or delivering new products and services …that’s “big” over next 12 months, “increasing great deal” over next 5 years
  12. 12. One key to leadership: a successful CDO (by any name) % of companies with an appointed digital leader No one title predominates…. CEO 30% CDO Other IT 7% 2% Leaders 83% Other 2% Laggards Other Mktng 2% CTO 26% CIO 22% CMO 8% 50% Other Clevel 3% …but there are 4 characteristics associated with the most effective CDOs • • • • Strong network Flexible/adaptable Simplifies complexity Manages across departments well Source: Apigee Institute survey of 300 executives in companies with $500M+ annual revenue, September, 2013
  13. 13. To the digital value network Tablets Smart phones Wearable Electronics Partner Integration Kiosks Open Innovation Your Digital Assets API API API API Smart Sensors Connected Cars Smart Appliances Gaming Consoles
  14. 14. 6 Key Areas to Measure 1. 2. 3. 4. 5. 6. Business Channels Digital Transformation Progress Apps and APIs Developers and Partners Outreach and Perceptions
  15. 15. Case studies
  16. 16. 1. KPIs for Business Revenue Unique Users Usage
  17. 17. Nike+ has more than 11 million users
  18. 18. 2. KPIs for Digital Transformation Progress Agility Innovation Ecosystem Density
  19. 19. 3. KPIs for Channels Transaction Affinity Channel Adoption Channel Symbiosis
  20. 20. > 10 Million Active Users > 2M Transactions per week
  21. 21. “Our customers choose Wells. You are not competing with your own channels. Channels should complement one another to help customers” Brian Pearce, SVP Head of Retail Mobile Channels, Wells Fargo
  22. 22. 4. KPIs for Apps and APIs Traffic Usage Revenue
  23. 23. App Portfolio Collection of registered apps for an API platform in various stages of experimentation and development targeting varied user segments, use cases, channels and market
  24. 24. 5. KPIs for Developers and Partners Time to Success Rate of Success Engagement
  25. 25. Developers and Partners Rate of Success Time to Success
  26. 26. 6. KPIs for Outreach and Perceptions App and API Releases Developer Events Social Media Perceptions Social Media Interactions ⇒ Leading Indicator of Developer Perception Changes of API Programs
  27. 27. 6 Key Areas to Measure 1. 2. 3. 4. 5. 6. Business Channels Digital Transformation Progress Apps and APIs Developers and Partners Outreach and Perceptions
  28. 28. Q&A @kumarSSR @apigeeinstitute Kumar Srivastava Bryan Kirschner
  29. 29. THANK YOU Questions and ideas to: @kumarSSR @apigeeinstitute

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