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1
What are Your APIs Worth?
Tej Ravindra, Apigee
Kumiko Yamazaki, Mapquest
©2015 Apigee. All Rights Reserved.
What are your APIs worth?
Tej
Agenda
APIs == $$$?
Mapquest Case Study
Product Demo
3©2015 Apigee. All Rights Reserved.
Salesforce eBay
Pop Quiz : API-driven revenue
4©2015 Apigee. All Rights Reserved.
Expedia
50%
60%
90%
Source: HBR January ...
Popular APIs & categories
5
API Business Models
6©2015 Apigee. All Rights Reserved.
Digital Services Digital Content Revenue Share
Charge per transaction
7
Are there opportunities to grow your
partner program(s)?
8©2015 Apigee. All Rights Reserved.
Do you have a view of your API traffic &
apps that use your APIs today?
9©2015 Apigee. All Rights Reserved.
How are you thinking about the monetary
value of your APIs?
10©2015 Apigee. All Rights Reserved.
What are Your APIs Worth?
Mining API Traffic for Fun and Profit
Kumiko Yamazaki
Tech Manager
11
Agenda
12
1. Why Monetize Your APIs?
2. Overview of the MapQuest APIs
3. Pre-Self Serve Platform
4. Post-Self Serve Platfo...
Why Monetize Your APIs?
• APIs are already used internally
• Builds relationships and drives new
business opportunities
• ...
20,000 Active Developers
1,000 Paid Customers
14©2015 Apigee. All Rights Reserved.
Overview of the MapQuest APIs
15
MapQuest APIs
• Map SDKs for web and mobile
• Geocoding
– retrieve lat/lng based on address
– retrieve address based on la...
• Data Manager API to
store locations
• Search API to search
based on distance
• Map SDK to plot all
locations
• Direction...
Pre-Self Serve Platform
18
Pre-Self Serve Platform
Dedicated Account Manager
Premium Technical Support
24/7 Emergency Support
Custom Service-Level
Ag...
Closing the Gap Between Free and
Enterprise
20©2015 Apigee. All Rights Reserved.
Technological Challenges
• Automate EVERYTHING!
• Building a Self-Serve platform / Online
Storefront
• Accepting and Manag...
Partnering with Apigee
• Launch Self-Serve platform / Developer Portal
– migration of all existing MapQuest users, apps,
a...
Post-Self Serve Platform
23
• Access to all MapQuest APIs
• 15k monthly transactions
• Access to all MapQuest
APIs
• $99/mo. - $799/mo.
• 30k - 500k m...
MapQuest Grows with your Business
25©2015 Apigee. All Rights Reserved.
MapQuest: A Success Story
26
• Only Free and Enterprise level plans
available
• Free, Paid (Self-Serve), and Enterprise
level plans available
• New Dev...
FREE PAID
9,693 Free Users 121 Paid Users
28©2015 Apigee. All Rights Reserved.
Launched on June 22, 2015
Development work didn’t start until February 26, 2015
29©2015 Apigee. All Rights Reserved.
• Different subscription
models
• Opt in/out of overage fees
• Analytics Dashboard
• Data visualization
• Overall performa...
Questions?
31
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What are your APIs Worth?

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Mapquest and Apigee on monetization at I Love APIs 2015

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What are your APIs Worth?

  1. 1. 1 What are Your APIs Worth? Tej Ravindra, Apigee Kumiko Yamazaki, Mapquest
  2. 2. ©2015 Apigee. All Rights Reserved. What are your APIs worth? Tej
  3. 3. Agenda APIs == $$$? Mapquest Case Study Product Demo 3©2015 Apigee. All Rights Reserved.
  4. 4. Salesforce eBay Pop Quiz : API-driven revenue 4©2015 Apigee. All Rights Reserved. Expedia 50% 60% 90% Source: HBR January 2015
  5. 5. Popular APIs & categories 5
  6. 6. API Business Models 6©2015 Apigee. All Rights Reserved. Digital Services Digital Content Revenue Share
  7. 7. Charge per transaction 7
  8. 8. Are there opportunities to grow your partner program(s)? 8©2015 Apigee. All Rights Reserved.
  9. 9. Do you have a view of your API traffic & apps that use your APIs today? 9©2015 Apigee. All Rights Reserved.
  10. 10. How are you thinking about the monetary value of your APIs? 10©2015 Apigee. All Rights Reserved.
  11. 11. What are Your APIs Worth? Mining API Traffic for Fun and Profit Kumiko Yamazaki Tech Manager 11
  12. 12. Agenda 12 1. Why Monetize Your APIs? 2. Overview of the MapQuest APIs 3. Pre-Self Serve Platform 4. Post-Self Serve Platform 5. MapQuest: A Success Story ©2015 Apigee. All Rights Reserved.
  13. 13. Why Monetize Your APIs? • APIs are already used internally • Builds relationships and drives new business opportunities • Increases revenue and brand awareness 13©2015 Apigee. All Rights Reserved.
  14. 14. 20,000 Active Developers 1,000 Paid Customers 14©2015 Apigee. All Rights Reserved.
  15. 15. Overview of the MapQuest APIs 15
  16. 16. MapQuest APIs • Map SDKs for web and mobile • Geocoding – retrieve lat/lng based on address – retrieve address based on lat/lng • Directions – choose between shortest, fastest, pedestrian, bicycle, multimodal – turn-by-turn route narrative • Search and Data Manager – spatial queries to find nearest locations • Static Maps • Traffic Incidents and Overlays 16©2015 Apigee. All Rights Reserved.
  17. 17. • Data Manager API to store locations • Search API to search based on distance • Map SDK to plot all locations • Directions API to find delivery route and estimated time based on live traffic data • Traffic API to overlay incidents 17 • Geocoding API to find location of emergency • Directions API to route to emergency Store Locator Delivery Services Emergency Response ©2015 Apigee. All Rights Reserved.
  18. 18. Pre-Self Serve Platform 18
  19. 19. Pre-Self Serve Platform Dedicated Account Manager Premium Technical Support 24/7 Emergency Support Custom Service-Level Agreements 19 High Price Point ©2015 Apigee. All Rights Reserved.
  20. 20. Closing the Gap Between Free and Enterprise 20©2015 Apigee. All Rights Reserved.
  21. 21. Technological Challenges • Automate EVERYTHING! • Building a Self-Serve platform / Online Storefront • Accepting and Managing Online Payments • Managing a User’s Transaction Quota • Notifying Customers when they reach x% of their Quota • Capturing and Displaying Analytics 21©2015 Apigee. All Rights Reserved.
  22. 22. Partnering with Apigee • Launch Self-Serve platform / Developer Portal – migration of all existing MapQuest users, apps, and app keys – new provisioning system • Set up API Proxies for all MapQuest APIs – capture analytics • Utilize Apigee’s Monetization platform – custom rate plans – quota management – email notifications 22©2015 Apigee. All Rights Reserved.
  23. 23. Post-Self Serve Platform 23
  24. 24. • Access to all MapQuest APIs • 15k monthly transactions • Access to all MapQuest APIs • $99/mo. - $799/mo. • 30k - 500k monthly transactions • Purchase, switch, and cancel plans through the Developer Portal • Support available through the Developer Portal Post-Self Serve Platform 24 • Access to all MapQuest APIs • Custom Service-Level Agreement • Dedicated account manager • Premium technical support • 24/7 emergency support Free Plan Self-Serve Plans Enterprise ©2015 Apigee. All Rights Reserved.
  25. 25. MapQuest Grows with your Business 25©2015 Apigee. All Rights Reserved.
  26. 26. MapQuest: A Success Story 26
  27. 27. • Only Free and Enterprise level plans available • Free, Paid (Self-Serve), and Enterprise level plans available • New Developer Portal • New Provisioning System • New Analytics and Custom Reports • Transaction Quota Management • Automated Email notifications 27 Before Launch After Launch
  28. 28. FREE PAID 9,693 Free Users 121 Paid Users 28©2015 Apigee. All Rights Reserved.
  29. 29. Launched on June 22, 2015 Development work didn’t start until February 26, 2015 29©2015 Apigee. All Rights Reserved.
  30. 30. • Different subscription models • Opt in/out of overage fees • Analytics Dashboard • Data visualization • Overall performance – success vs. errors – latency • Monthly / Daily / Hourly Trends Future of Monetization 30 • Extended Rights Geocoding • Coupon codes and promos • Technical Support Customization Analytics & Insight Add-Ons ©2015 Apigee. All Rights Reserved.
  31. 31. Questions? 31

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