API management came about to help companies create and manage developer ecosystems by following in the footsteps of the successful API programs of Twitter and Facebook. Today with mobile apps and new web development based on an API-first strategy, APIs are no longer just a way to power a company's developer program, they're the connective tissue that powers all the interactions with customers and partners across an extended value chain.
Join Ed Anuff and Dilshad Simons to learn the profound technical and business implications of this shifted landscape and to discuss API Management, its shortcomings, recent advances, and real-world deployments.
We will discuss:
- How enterprise APIs create new channels, unlock value of data, and fuel innovation
- The benefits of structuring your development around an API-first platform strategy
- Getting a full 360-view across all your channels of interaction by tying your analytics and business intelligence directly into your API-tier