1. Introducing Titanium
CommNexus San Diego
April 22, 2010

2. Jeff Haynie
@jhaynie
http://blog.jeffhaynie.us
Serial Entrepreneur & Silicon Valley geek
Co-founder and CEO, Appcelerator
All around good guy

3. We enable web developers
to quickly create and commercialize
native mobile, desktop & tablet applications.

4. Overview
> Founded in 2006
> $4.1M Series A
Summer of 2008
> 18 Employees
Headquarters in Mountain View, CA
> Milestones
Launched Titanium Desktop - 12/08
Launched Titanium Mobile - 6/09
Launched Titanium Tablet - 3/10

5. 2013:
Mobile will be 40% of all internet traffic.
Web
Mobile
Source: eMarketer. June 2009

6. Apps drive this growth.
“3 Billion downloads, 140,000 apps”
(Apple)

7. Because…
“Native apps leverage the relationship
between the user and the device in a way
mobile web apps simply can’t.”
(Mobile Marketer)

8. That’s Great!
But…
“Most apps take at least six months of full-time work
and cost between $20,000 and $150,000 to develop.”
(Forrester Research)

9. And…
“Android will overtake Blackberry and iPhone by
2012” (Gartner)

10. Top Smartphone Players
Apple Android Blackberry
• Very fast growing - will • Large enterprise
• Large consumer appeal appeal - pervasive in
surpass Apple this year
• Advanced phone features workplace and mobile
• Many different devices and workforce
• iPhone Apps also function form factors
on iPod Touch • Phones are a
• Open Source and open generation behind
• Over 30 Million devices in ecosystem technologically
circulation • Worldwide penetration - • Semi-closed
• Closed ecosystem emerging markets ecosystem 10

11. And…
Windows, Nokia, Palm, Samsung
(Handsets)
Google is entering multi-screen market with Tablets, TVs
Vudu was acquired by Walmart for Web-connected TV

12. Multi-modal world
BILLIONS of different devices with:
✓ form factors
✓ screen sizes
✓ input/output devices
✓ information exchange capabilities

13. What about the browser?
Browsers are evolving
✓ HTML5 in progress
✓ Lots of innovation Safari, Chrome,
Firefox, Opera
✓ Devices features are exploding
✓ Patents
✓ No innovation happens in Standards
Committees (W3C, IETF)

14. Solution:
Appcelerator Titanium
Use web technologies to build native apps
Mobile
Desktop
Netbooks
Web Developers
Tablets
Appcelerator
Titanium
Set-top Boxes
Users

15. Product Offering
Appcelerator
Titanium Mobile Titanium Desktop
Network
Develop Native iPhone, Build Desktop apps that can Cloud services used for
Android, and iPad apps with be deployed with one code testing, packaging,
full access to each device’s base on the PC, Mac, or distribution, and
APIs. Linux platforms. analytics.

16. Titanium Architecture
Desktop supports
php, Python, Ruby,
and Javascript

17. Full-Featured Development…
Native User Experience Multimedia
Native performance + Native UI Camera, video camera, streaming /
(tables, animations, gestures, etc). device audio/video
Location-based Services Analytics
Augmented reality, geo-location, Camera, video camera, native image
compass, native maps viewers, streaming or device audio/
video
Social Sharing
Authenticated access to Facebook, Extensibility
Twitter, Yahoo YQL. Native email/ Add any native Obj. C (iPhone) or
address book. Java (Android) module into Titanium
Data Development Tools
Access online / device data, Create, test, and publish your app
embedded SQL database,
filesystem, web services

18. …Made Really Easy
Ti.UI.showCamera(callback)
Ti.Media.createSound()
Ti.Map.createMap()
Btw: Streaming audio in Obj.C (iPhone) = 2,000 lines of code
(and that’s generous)

19. Value Proposition
Build a Native App
Native performance + native user interface + native features
Reduce development costs by 80%
At least 5x faster to build native apps with web technologies.
Use the team you have today
Alternatives? Retool. Sub-contract. Do nothing.
Build cross-platform
Get ready for iPad, Android, Netbooks, Kiosks, digital signage, etc.
Measure results
Mobile apps are an extension of your web campaigns.

20. Work the way you work
Open Source
Active developer base, Apache licensed, Github
Commercial Licensing, Support, Analytics
Professional and Enterprise subscriptions for businesses building on Titanium.
Global Partner Program
Great for ISV and SIs wanting to add mobile, desktop, tablet to their offerings.
Large Community
38K+ Titanium Developers worldwide

21. Symantic Press
Problem: Solution:
After spending thousands Symantec Press built
of dollars on Obj-C PartsFinder on
development, the Titanium in 60 hours.
application didn’t
perform the way we
wanted it to.”
Result:
Opportunity: “We cut out 80% of our
development time,
Enable dealers and end which allowed us to
users to search for focus on value
millions of auto parts creation.”
that are available in
their area at discounted
prices.
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22. Scoutmob
Opportunity: Solution:
Enable time-sensitive hot Scoutmob built a native
deals with push app in 2 weeks.
notifications,
geolocation, with the
convenience of their
mobile phone Result:
“By using Titanium, we
Problem: were able to get a high-
quality, location-based
How to create hyper- app to our first market
location promotions in quickly.
real-time

23. Tradui
Opportunity: Solution:
Translate Creole  3 days to get an iPhone and
English for Haiti aid Android app out the door.
workers.
Result:
Problem: “We started developing it on
One weekend to get an Saturday and finished on
app defined, built, and Monday for both iPhone and
shipped to meet time- Android. Without Titanium,
pressed deadline. we would not have been
able to get it done.”
As seen on:

24. Engage
http://www.appcelerator.com
http://github.com/appcelerator
@appcelerator
#titanium_app on freenode
jhaynie@appcelerator.com
@jhaynie
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