Enterprise App Stores are getting high visibility. We now have Apple's Volume Purchase Plan (VPP) for business, Verizon's Enterprise App Store, and Cisco's AppHQ enterprise Android app store to name a few. If you are a business using (or planning to use) custom mobile applications and deploy them on smartphones and tablets of your choice, you need to understand your options. Learn more about: * Public app store solutions from Apple, Verizon, Google and Cisco and how they impact your business and employees * Apple's VPP and B2B App Store program and how it can be used by developers, admins and iPhone and iPad end users * Options to create a custom "Enterprise App Catalog" for your company using a SaaS (software as a service) solution * Best practices for creating in-house enterprise apps to ensure that only authorized users can install and run apps * Protecting sensitive data and securely provisioning, configuring and managing apps in a "Bring Your Own Device" world

1. Demystifying the Mobile
Enterprise App Store
Cimarron Buser !!
VP, Product Marketing !!
Apperian, Inc.
The information and images contained in this document are of a proprietary and confidential nature.
The disclosure, duplication, use in whole, or use in part, of the document for any purposes other than
client evaluation without the written permission of Apperian, Inc. is strictly prohibited.
© Apperian, Inc. 2010. All Rights Reserved.! 1!

2. Today’s Webinar
Twitter: #EntAppStore
Direct Messages: “Chat Box” in Webinar Session
Q&A At the End of the Presentation
Page! 2!

3. Corporate In-House Mobile Apps
R U Ready?
Page! 3!

4. Poll Question
Are you creating in-house mobile apps today?
53% of you have already started!
Are you creating "in house" mobile apps today?
No - Not yet 33%
No - But planning to soon 14%
Yes - Starting to develop now 17%
Yes - Have built and deployed app(s) 36%
Page! 4!

5. App Stores Galore
Page! 5!

6. App Stores, Marketplaces, and Worlds
Appsto
re for A
ndroid
!
Private Application Store for Business
AppHQ Cius
Page! 6!

7. Apple’s App Store – First and Biggest
Apple App Store
 Consumer app focus
 Over 425,000 mobile apps
 Only authorized location for
public iOS apps
 iTunes account
authenticated and billed
 Apps and updates optional
Page! 7!

8. Public Stores by Platform, Device, and Carrier
Application Store
Type
Description
Apple App Store
iOS Platform
Consumer focus – Largest, most successful
iPhone and iPad fueling growth
Apple trademarked “App Store” (contested)
Blackberry App World
RIM Platform
RIM device focused, 2nd largest in revenue
Nokia Ovi Store
Nokia Platform
Nokia feature phone apps
Google Android Market
Android Platform
The “Official” store for Android devices
Amazon Appstore for Android Platform
Amazon leveraging one-click purchase, customer database
Android
Windows 8 App Store
Win8 Platform
Only place for Metro Apps; will replace Marketplace
Support both tablet and desktop
Cisco AppHQ Cius
Single Device
AppHQ Manager for Cisco Cius devices
Verizon Private Application Single Carrier
Enterprise customer focused libraries
Store for Business
Page! 8!

9. Public Store Trends
Current Situation for Public Stores
 Market Size and Composition
 $15B in 2011
 Apple 9 out of every 10 downloads
 Apple Rules the Roost
 Consumer app focused
 Revenue split 70/30 (model)
 “VPP” Program provides bulk purchase model
 Google Android stores growing fast
 Big players: Google, Amazon
 Niche players: Single device or carrier
 Others: PocketGear, Getjar, … you name it …
 Others
 RIM, Nokia, Microsoft … not much traction
Page! 9!

10. Volume Purchase Program (VPP)
Page! 10!

11. Apple VPP Overview
✓ A Method to Bulk Purchase apps
1. Companies can find, buy and distribute iTunes apps
2. Companies can buy and distribute Custom B2B Apps
Apperian, Inc. - Proprietary and Confidential Page! 11!

12. Case Study for VPP: Large Corporation
App self-serve model for employee empowerment
• Employees purchase own devices (BYOD)
• Employees choose own applications to use
Today
• Allows employees to install branded App Catalog for access
to apps
• Uses Microsoft Exchange / Active Directory for security
policy and basic device management
Desire
• VPP solution to support bulk distribution of apps
Apperian, Inc. - Proprietary and Confidential Page! 12!

13. VPP & Custom B2B Apps
Custom B2B Apps Overview
• VPP: new method for companies to distribute non-App Store apps
• Companies connect with a developer and agree on a price
• Companies determine best method to distribute app
VPP Method
• Developer sets price (minimum $9.99 per user per app)
• Company provide developer with VPP email address
• Developer submits app to iTunes Connect (for VPP)
• Developer sets up test data for Apple to use
• Apple reviews app or new versions, then approves
• Apple notifies developer of approval
• Company purchase the custom B2B app at VPP website
IDEP Method
• Company obtains iOS Developer Enterprise Program license
• Company obtains app from developer (unsigned)
• Company signs app with IDEP credentials & distributes
Apperian, Inc. - Proprietary and Confidential Page! 13!

14. Apple VPP Overview
✓ Need: Mobile Application Management
• Centrally manage and report on VPP codes
• Target specific users or departments
• Support corporate and individually owned devices
• Support all types of iPhone and iPad users
Apperian, Inc. - Proprietary and Confidential Page! 14!

15. Mobile Application Management
Page! 15!

16. The Challenge: Mobile Computing for Business
Users
Why can t you IT
make business
How do I
apps like this?
deploy and Dev
manage Where do
Apps? I start?
 Consumerization of IT
 Need a solution now!
 Single personal/work device
 Security is still #1
 Increased mobility  Need App “starter kit”
 Have to mobilize workforce
 Minimal IT Apple or
Android experience
 Smartphone SDKs not built
for enterprise
Page! 16!

17. The Solution: Mobile Application Management!
Enterprise App Services Environment
 Secure, private catalog
Private, branded
 Enterprise licensed App Catalog
 Multi-platform
 Multi-app install
 Self-service or IT Push
 Identity-based provisioning
 Reporting/Analytics
Enterprise
Apperian, Inc. - Proprietary and Confidential Page! 17!

18. Apperian’s Support for VPP!
 VPP App Support
 Administrators upload VPP Spreadsheet
 VPP Apps can be assigned by Group
 System manages VPP Code redemption by User
 All licenses provided on “as needed” basis
 Reporting/Analytics
Private, branded
 Full reporting on VPP Code usage by App and User App Catalog
 Inventory Alert: Low Watermark generates alert
 End-User Experience
 Full app information
 “REDEEM” button
Enterprise
Apperian, Inc. - Proprietary and Confidential Page! 18!

19. Adding VPP Apps!
Import of
VPP
spreadsheet
Apperian, Inc. - Proprietary and Confidential Page! 19!

20. Reporting on VPP Apps!
Apperian, Inc. - Proprietary and Confidential Page! 20!

21. Contact Resources
Contact:
Web: http://www.apperian.com
Blog: http://blog.apperian.com
Twitter: @apperian
Phone: (800) 862-0511
Contact: http://www.apperian.com/contact
Resources
Mobile Application Management:
http://www.apperian.com/products
Apple VPP Volume Purchase Program Guide:
http://www.apperian.com/technote/apple_vpp_volume_purchase_program_guide
Apperian, Inc. - Proprietary and Confidential Page! 21!