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Agile market research + concept testing the benefits
Agile Market Research + Concept Testing:
Doing deep market research is a must. It gives you insight into latest or future trends, things
your customers expect, where your products stand in the market, what new features you can
introduce in your products, and more.
There are multiple ways companies carry out research using different automated survey
software. Amongst which, two of them are more preferred i.e. agile research and concept
testing. These two methodologies have served many companies in the right way and helped
them understand what their customers require. The better clarity during the research stage
helps them to make the product better.
What is agile research?
Agile market research is the way agile software is developed. Following are the four things
followed in it:
- Develop sprints
This can help companies test different ideas, products, or campaigns, before they launch it and
know their customers’ requirements. They can make changes on the basis of their customers’
This helps businesses save some money as they won’t have to invest large sums of money in
year based heavy research. Companies that use agile research methods are more likely to
deliver fast, focused projects, and new updates will be on time.
Apart from this, agile research is more data centric which makes companies more customers
centric. They are more data driven, information rich, and provide in-depth insights.
What is concept testing?
It is a process in which you define the concept of the products and how your users will interact
with it. With this data, you can tweak your products and get an upper hand at going ahead with
You can use concept testing for any products, ads, logo, packaging, etc. It gives you a deeper
insight and helps you to make decisions and track the success over time.
Let’s see major benefits of using agile research and concept testing:
Usually creating surveys takes at least two to three hours as questions need to be well
researched and framed in a way that you get detailed answers from customers. Most of the time
it becomes complicated to carry out concept testing. This is when you can use automated
You can create a custom theme on the basis of your brand’s reputation, customize Welcome
and Thank You pages, create dynamic survey backgrounds, templates, etc. There are also
some pre-built questionnaires which are ready to use.
Analytics & Reporting:
The Survey Rocket dashboard provides you with five different types of reports to measure the
success. You get details like response rate, survey status, send status, etc. Various reports like
trend reports, detailed statistical data, etc. are available. Each of them will provide you with in
depth details about your data.
Using Survey Rocket you can easily share surveys via WhatsApp, SMS, create email links, and
share with a wide audience. Automated email reminders are sent to your customers if they
forget to fill the survey, add open shareable emails to surveys, and more.
Built-in market research:
On the basis of this data you can do some tweaks in your products and serve better. Go one
step further and use a net promoter survey to know exactly how your customers are feeling
about your products/services. This will be very helpful to know who are likely to be your
promoters and who are not. Additionally, you can even ask for suggestions from users and
know their needs or demands from your product.
Customizing surveys can work as a boon in many scenarios. You can add images, pie charts,
and use colors according to your brands’ reputation. Add, delete, or edit questions you want,
decide which questions your customers can see and hide others if needed. All such things will
provide control over the way you create surveys, share them around, and use the feedback in a
With the help of survey skip logic make your survey short, crisp, and engaging. They are also
known as branching logic or conditional survey logic. Depending on the answers they provide
you can take them further. You can easily define the rule of survey and create custom skip logic.
Major benefit of using skip logic is better customer experience, increased response rate, and
Surveys play a major role in shaping the company and understanding your customers desires
and requirements. This is when surveys are conducted using different methods. With the help of
a survey rocket take your surveys to a new level. Make the best out of surveys, increase your
customers’ interaction and provide better customer feedback.
At AppJetty we have tried to solve major problems of businesses using our products. Survey
Rocket aims to help you do something necessary in a truly efficient way. It makes conducting
surveys less of a task and more of a tool to get the feedback you need.
Get in touch with us
Source : https://www.appjetty.com/blog/agile-market-research-concept-testing-the-benefits/