LinkedIn emplea cookies para mejorar la funcionalidad y el rendimiento de nuestro sitio web, así como para ofrecer publicidad relevante. Si continúas navegando por ese sitio web, aceptas el uso de cookies. Consulta nuestras Condiciones de uso y nuestra Política de privacidad para más información.
LinkedIn emplea cookies para mejorar la funcionalidad y el rendimiento de nuestro sitio web, así como para ofrecer publicidad relevante. Si continúas navegando por ese sitio web, aceptas el uso de cookies. Consulta nuestra Política de privacidad y nuestras Condiciones de uso para más información.
How survey reporting can accelerate your organization growth
How Survey Reporting Can Accelerate
Your Organization Growth
Data is the new oil. No matter how big or small your brand is, intensive market research to
collect data is crucial. All the leading brands are already well into collecting data to drive their
business actions and decisions.
Take Starbucks, for example, in 2008, Starbucks felt the need to go beyond traditional surveys
and suggestion boxes to collect customers’ inputs. Thus, they came up with My Starbucks Idea
to collect customers’ views on what they want the brand to be like. Since then, Starubucks has
been tracking all the inputs and ideas and using them effectively to hit the right chord with the
Out of a number of modern ways to collect data, a survey is a “traditional” method that still
stands its ground. There are survey plugins like a SuiteCRM/SugarCRM survey plugin or others
that have simplified survey creation and data collection for businesses.
There is one more thing to consider here. Your unique ideas of data collection may work
wonders but raw data isn’t enough by itself. Unless you understand the data, analyze it, and use
it effectively; it is of no avail.
If you talk of survey data, how accurately you analyze the data matters. This is where survey
reporting comes into the picture. Be it a SugarCRM survey, SuiteCRM survey, survey for
Salesforce CRM, or any other; survey reports help visualize data better to enhance
Here is a list of benefits survey reporting can provide:
- Helps understand customers better
- Helps market research before a launch
- Helps reinforce branding with content
- Helps gauge customer satisfaction
Thus, survey reports get you full visibility of your customers’ expectations and the gaps you
should fill to be their first choice.
Helps Understand Your Customers Better
When creating the buyer’s persona, you may need to know the current demands and
expectations of your target audience. Without a buyer’s persona, you may fail to gather small
details like your target audience’s daily habits, pain points, lifestyle choices, beliefs, and
If you are able to collect all this info via surveys and compile a detailed report on it; it can help
create a big difference to your brand. With demographic data of your target audience at your
disposal via accurate survey reports, you can use it for various business aspects.
You can improve your current product(s)/service(s), enhance your content, tweak your sales
funnel, etc. This way, you can use survey reports to upgrade your overall business processes
and increase profitability.
Helps Enhance Pre-Launch Market Research
To picture anyone asking for a 3G sim in the era of 5G technology is not going to help. Similarly,
every product you develop should meet your target audience’s current needs and expectations.
And without stepping into your customers’ shoes, you won’t understand what exactly your
If you launch anything without getting insights into current trends and demands; it is sure to fall
flat. So, it is better to test the waters before you launch something new. By gathering survey
reports and analyzing them thoroughly, you can sync your upcoming product with customers’
expectations and make it an ideal fit.
Helps Reinforce Branding via Content
An exhaustive survey results report with data about your target audience’s preferences,
perceptions, traits, etc. is like the goose that lays golden eggs. Survey reporting is thus
indispensable for marketing purposes.
Through collected survey data, understanding the possible hurdles in the market and
customers’ perception about your industry, becomes easy. You can use this data to create
content that can be more targeted by refining the language and tapping into your target
Further, you can use this data to optimize your landing pages for lead conversion. You can also
enhance the content of your product FAQ pages and run targeted email campaigns to drive
more engagement and conversions.
Helps Gauge Customer Satisfaction
Survey reports also give you an idea of how satisfied your customers are. Despite being a very
common use of surveys, it is one of the most important as well.
Survey reports like status reports, question-wise reports, cross-tab reports, etc. can give insights
into customers’ current likings.
For instance, if you send two customer surveys in a month; you can compare their responses.
This comparison will help you understand whether your response rate has gone up or down.
Also, it may help understand whether the customers are happier than before or not. Accordingly,
you can collect insights into technical faults, checkout issues, support issues, etc. and make
your products and services better.
Once you are on top of customers’ satisfaction levels, it will automatically bring you more
customers and sales.
Over to You
Understanding your customers better is the key to success. A simple SugarCRM survey with a
few on-point questions can give you valuable data. All you need is to collect that data and
analyze it through proper survey reports. There are various SugarCRM survey plugins that you
can use to generate surveys and detailed reports.
Our SurveyRocket is a perfect fit for all the SugarCRM users looking for a next-gen survey
plugin. Besides featuring survey reporting, it has got a number of advanced features including
skip logic, data piping, NPS score, survey templates, and more.
On top of that, our company prides itself on experience of over 14 years in a variety of tech
integrations for CRM, Shopify, Magento, and other leading technologies. So, you can stay
assured of your success with our SugarCRM survey plugin. To know how it works, you can avail
of a free-trial period we provide.
Take a 30-Day Free Trial