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Mappy field give wings to your medical representatives
MappyField: Give Wings to your Medical
Medical representatives are the backbone of a pharmaceutical company just like our sales team
is for us. Herein, I’ll walk you through the relation of pharmaceuticals, MRs, and doctors; their
working pattern and how technology can make tasks of the medical representative easier. There
are millions of doctors in any country along with thousands of pharmaceutical companies and
medical representatives. Pharma companies develop medicines, MRs sell them to various
doctors and chemists.
But, searching for these potential doctors is not an easy task for MRs. They have to work really
hard day in, day out, travel from one place to another, meet various doctors and close deals.
The meetings alone don’t guarantee that doctors will sign up with them.
Let’s see some of the problems that pharmaceutical companies and medical representatives
face in their day to day life:
Return of Investment:
Travelling from one place to another can cost a lot to companies. This expense includes
transportation as well as accommodation and other miscellaneous expenses. These costs are
difficult to justify if the return on this investment is low. It would make more sense to target local
leads in this case rather than invest in reaching a wider area.
Not reaching on time:
A major issue is travelling to a different city or state and not knowing the region geographically.
This results in not reaching the meeting place on time. Missing a meeting leads to never having
the possibility of signing up with that lead again. A missed meeting is worse especially when
dealing with doctors who anyway have a packed schedule. The reasons a medical
representative might be late are they weren’t aware of their specialty, they were not able to find
a proper route or faced a navigation problem.
Lacks idea about doctors in particular area:
Another major issue is that MRs never have doctor’s details in an organized manner which
makes it difficult to work. To sell the medicines they need to have their professional data handy
and on that basis they can sell products. Not having all needed information takes time to know
the doctor, their professional expertise, and sell medicines.
Another problem is not having detailed information about how many doctors are in one
particular area. This leads to an unmanageable schedule of your MRs and not working to their
Not having clear sales forecasting data:
Having unclear data about how many potential chemists or doctors you have increases
confusion. Looking at these unending problems and data of pharmaceutical companies, MRs,
doctors, and chemists we have come up with a one stop solution: Dynamics CRM Mapping.
Let’s see how our extension can work as your one stop solution and help your medical
representatives work efficiently.
Easy integration with CRM:
Our Microsoft Dynamics CRM Mapping extension easily integrates with Dynamics CRM and
helps to access and plot data on the map. Fetch the data of doctors and pharmacists from the
CRM, plot them on the map with all details like addresses, contact info, specialty, etc. This
makes it easy for them to find potential clients, reach the destination faster, and have all data in
the proper manner.
Mark territories on the map:
Your MR head can mark specific territories on the map with all the essential information of
doctors and chemists and share it with your on field MR. This helps them to schedule their
meetings, find the shortest route easily. Territories help them cluster information that can help
the company analyze data patterns. With this you can have a more focused and streamlined
Let your MR check the open or closed leads directly on the dashboard. This will help them to
know which doctor they need to follow up with or if anyone has already been onboarded.
Depending on the monthly or weekly analytical reports they can plan their next steps to build
relationships, nurture a lead and know how to proceed.
Easy check in/check out:
This feature helps your MR sales head to take care of the on field sales team. It is easy to
assign, monitor tasks of your on field team. Now, you can see their check in and check out time,
number of tasks finished, assign them tasks, or can even create customized tasks lists and
assign. All these things in real time in sync with your CRM data. This helps in reducing
unwanted communication between you and your team and instead they can focus more on the
upcoming meeting and close deals for you. Since they can also check in, check out of meetings,
as well as add notes about them, they have that much less to do when they come back to the
Multi language support:
Having a pharma company results in having people from all over the country. This means you
need to provide multiple language support in your app. Your sales team can customize the app
language in their preferred language and use it easily.
Mobile first is the boosting concept today. With the help of Dynamics CRM Mapping your team
can access it on the go anywhere at any time. They can get all the data on the app and have
the necessary information at their fingertips.
Give your medical representatives the right tool to close deals for your pharma company. It
helps your medical reps and your company to get potential doctors and chemists and help them
get the best products for their patients. It’s a win win situation for you and your sales team.