Matkailusampo is a project to create a semantic mobile guide for tourists using linked data. It will aggregate cultural event and location data from multiple sources to provide personalized recommendations and trip planning assistance. Content providers can easily upload multimedia content and annotate items semantically. The system is being developed to support tourists throughout the entire trip process from planning to experiencing locations to reflecting afterwards. A demonstration version is available featuring over 17 million linked cultural data records from Finland. The goal is to enhance the cultural tourism experience using semantic web technologies.

1. Matkailusampo
- turistin mobiili personoitu opas
semanttisessa webissä
Prof. Eero Hyvönen
Semanttisen laskennan tutkimusryhmä
Aalto-yliopisto ja Helsingin yliopisto
Alkusoittona: BirdWatch
– lintuharrastajan semanttinen havaintopalvelu taskussasi
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2. Preludi:
BirdWatch – lintuharrastajan semanttinen
havaintopalvelu taskussasi
 Tavoitteet
– Luonnon biodiversiteetin hallinta havaintokannoilla
– Luontohavaintojen laadun varmistus
» Perustuu nykyisin laajaan vapaaehtoistyöhön
– Havaitsijoiden kouluttaminen
– Luontoharrastuksen edistäminen
 Tekniset pointit
– Havainto- ja ontologisen tiedon yhdistäminen
– Linked (Open) Data –teknologian pilotointi
 Online demo: http://demo.seco.tkk.fi/birdwatch
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3. BirdWatch – lintuharrastajan semanttinen havaintopalvelu
taskussasi
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4. Taustalla 1,25 miljoonaa avoimen datan
havaintoa (Tiira.fi/BirdLife/GBIF.org)
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5. Lisäapua: linkitys muihin palveluihin
 Suomen Lintuatlas, Luontoportti, Wikipedia, lisää tulossa
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6. Tiira.fi-lomakkeen esitäyttäminen
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7. BirdWatch-tiimi
 1. Semantic Computing Research Group (SeCo), Aalto University and
University of Helsinki
 2. FinnONTO-projektikonsortio (http://www.seco.tkk.fi/projects/finnonto/)
 3. Semantic Ubiquitous Services –projektikonsortio
(http://www.seco.tkk.fi/projects/subi/)
 Toteutuksen työryhmä
– Mikko Koho
– Miika Alonen
– Ville Piiparinen
– Jouni Tuominen
– Nina Laurenne
– Juha Törnroos
– Eetu Mäkelä
– Prof. Eero Hyvönen (vetäjä)
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8. Contents
 Why TravelSampo?
– End-user’s perspective
– Content provider’s perspective
 Demonstrator
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9. Kehittäjätiimi
 Aleksi Lindblad
Eetu Mäkelä
Osma Suominen
Esko Ikkala
Harri Hämäläinen
Jeremie Dutruit
Eero Hyvönen
ja muita SeCo-ryhmän tutkijoita
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10. End-user’s Perspective
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11. Why TravelSampo?
End-user’s Perspective
 Richer user experience
– Richer content:
» Not only for finding POIs
» Additional info is created automatically based on Linked Data
– Richer media: audioguiding, videos, virtual reality
– Richer adaptation: Personalized, contextualized services
 Support all phases of making a cultural turism trip
– Plan > execute > reflect
 Cross-domain content aggregation
– Different kind of content from museums, libaries, etc.
» E.g. events, POIs, collection items, documents, news, ...
 Cross-language usage supported
– Search and recommending is based on meaning
» Indexing based on language-free URIs
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12. End-user Perspective of TravelSampo
Cultural Heritage
Linked Data
API: SPARQL, REST
TravelSampo
Planning Phase Executing Phase
Reflecting Phase
- POIs to visit -POI info supply
- More info about visited POIs
- Routes to go -Route guidance
- Sharing experiences
- Events -Recommendations
Web Interface Mobile Interface Web Interface
END USER ACCESSS

13. Use-case Scenario 1: Outdoors
 POIs and routes connecting them
– GPS coordinates
– URIs for getting more info
– Semantic metadata
– Linked addtional data
– Audioguide recordings
– Accessibility information
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14. Use-case Scenario 2: Indoors
 Inside a POI: exhibition
– Provide audioguide and information to mobile phones
– Exhibits with ID tags for more info download
» Aggeragated data about the objects
» Semantic recommendations for related content
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15. Content Provider’s Perspective
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16. Why TraverSampo?
Content Provider’s Perspective
 Providing more and better content and experiences
– Fulfilling underlying mission of museums
 Attracting more visitors to museums and CH sites
– Better online and guiding services -> more visitors
– Outdoor POIs guide people into museums
» Visiting a statue -> ”More similar works in museum X”
– More visibility on the WWW through search engines
 Aggregating & enriching & reusing content collaboratively
– Content from different organizations and data sources is
interlinked and enrich each other ”for free”
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17.  Provide a simple way to create (audio)guiding online
– Web-based interface for content upload
» Semantic annotations for LD
» Uploading images, audiofiles etc.
» Geotagging POIs
– Tool for creating tags for objects in exhibitions or
outdoors
– Real-time content publishing online and in reality:
1. Create and annotate content objects
2. Create the tag
3. Attach the tag to the object
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18.  Saving money for museums and visitors
– Self-made autoguiding is cost-efficient
» Easy/cheap to create content
» No special audioguide equipment is needed
– Using the system is free for clients
» WLAN or flat rate mobile connection
 Avoiding vendor lock, but supporting companies
– All sofware is free and open source
– Content available from open data sources
– Supporting commercial services, too
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19. Content Provider’s Perspective of TravelSampo
TravelSampo
WEB OF PAGES LEVEL: API: SPARQL, REST
WEB OF DATA LEVEL:
Harvest
Transform Linked Data Resources
Aggregate
Content Cultural Events Cultural Heritage
(e.g. exhibitions) Linked Data Cloud Collection Items
MUSEUM LEVEL:
Curate POI Descriptions Route Descriptions Exhibit/Event Descriptions
Content
SAHA Metadata ONKI
Tag tool
Editor Ontology Service
Editor Interface
CONTENT PROVIDER ACCESSS

20. Demonstrator under construction
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21. Core Eight Datasets (at the moment):
10,000 points of interest and events
Dataset Description Type of instances Size Linking Updating
Culturally significant man-made places Small selection of places are linked by hand
RKY in Finland Places 2000 (mostly to people and historical events). not updated
Events of the cultural capital year of
Turku 2011 Turku Events 2000 All events are automatically annotated. not updated
Evenemax General events Events 2000 All events are automatically annotated. updated regurarly
Books, movies and music that is Material is well linked inside the source but
Tarinoiden Helsinki related to specific places in Helsinki Books/Movies/Music 2000 there are no links outside. updated rarely
All the museums in Finland and their Events and places are not linked outside the
Museot.fi exhibitions Places/Events 1500 source. updated
Significant places in Suomenlinna sea All places are annotated and linked by hand
Suomenlinna fortress Places 250 (people and historical events). not updated
Events of the world design capital year
Helsinki WDC in Helsinki Events 200 All events are automatically annotated. updated
Architecturally significant buildings in All places are linked and annotated by hand
Tapiola Tapiola Places 20 (people and concepts). not updated
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22. All datasets in our EMO triple store:
17 million locations, from 20 different sources
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23. Using CultureSampo.fi and BookSampo.fi Linked
Data as a Semantic Service for Recommending
Artifacts Maps
Videos
Encyclopedia
Narratives Literature
Buildings
Music
Cultural sites
Fine arts
Biographies
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24. Loggin in
and profile
Setting your location
Planning
Interface
Browsing places Searching places
Saving places

25. Location
Profile
Mobile at Site Route finding
Searching places Interface
Browsing places Instance information
Related instances

26. Curator
Interface:
SAHA Editor
Semantic annotations using
FinnONTO ontology infra

27. Conclusions
 The goal: Fostering cultural turism using Linked Data
– Richer, contextualized end-user experience
– Simple and cheap content publication for museums
 Comprehensive trip support
– Planning, executing, and reflecting the trip
 Current status of work
– Work still in progress
– First demonstrators on the web
» http://www.matkailusampo.fi/
» http://m.matkailusampo.fi/
– National Linked Data Finland project: work continues
 More info and publications
– http://www.seco.tkk.fi/projects/subi
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