This report is a research about the Mobile / App Market in China. In this report you will find the major UCC (User Created Content) Video Sites, Major blogs / Sites & media, Large publishers and large app markets in China to submit and promote your android apps.

1. Appsasia Monthly Report [April 2014]

2. Appsasia’s Chinese Market Research
Appsasia Monthly Report
Global App Marketing Agency

3. 1. China Market Overview
The Chinese market has an overwhelming number of smartphone users and a large market size.
However, there are three major difficulties for foreign mobile game companies to enter the market.
In 2014, Chinese market is showing significant change. We’ll discuss them in this report.
China Mobile Market Barrier
Global App Marketing Agency

4. China Mobile Game Market Analysis
2. China Market Research
Mid-core games including TCG, RPG and are very dominant
Expected ARPU
Highly needed Popular Games 战 飞车 飞 战
Global App Marketing Agency
China Google / iOS Top 50 Genre Indicator
China Google / iOS Top 25 Character
• Auto-targeting and ‘History of Three States’ games are common
• Puzzle games are less desirable than in other Asian regions
• ‘Tencent’ platform games are popular (TOP 1~5)
Expected Daily DLs & Revenue / Ranks
Reference : 1Q 2013/ market size and arpu are based on Free apps and IAP Grossing (Excluded paid apps)

5. Global App Marketing Agency
From 2012, the Chinese mobile market has grown by 2 billion dollars annually. It is expected
to grow even more because of the huge population and high percentage of smartphone users.
Why is the Chinese Market so attractive? Potential Possibility of Growth
2. China Market Research

6. Global App Marketing Agency
2. China Market Research
In 2014, market share of high-end smart phone is getting increased since China Mobile starts to
provide iPhone. Also, most of mobile network will advance to 3G & 4G capabilities in 2014.
Acceleration of Mobile Device Adoption and Network Availability

7. Global App Marketing Agency
(SNS/Blog/Publisher/Video/Market)
3. China Market Infographic
Three important changes in China Market in 2014 : Dramatic increase in high-end smartphone users /
Unification of Android Markets (200 markets →4 major markets) / Upgrade of 3G&4G network
With those changes, foreign mobile companies are expected to have more chances in Chinese Market

8. Major SNS in China
Global App Marketing Agency
4. China Major Channels - SNS
The biggest SNS service connected to QQ messenger.
Qzone, was developed by Tencent in 2005. At first , it
was similar to blogging, but has been switched to SNS
service since 2009.
In 2014, a number of SNS users in china has reached 820 millions. In particular, Qzone and
Wechat (No.1 and No.2 SNS in China) have occupied 76% and 73% of market share.
Wechat is a messaging platform which has been
launched at Jan. 2014 by Tencent. Users can share
their contents and pictures via Wechat. More than
600 million users are using Wechat in China.
RenRen had launched SNS service named “ 内”
which targets only students. Now it has been
switched to becoming an SNS service that everyone
can use to communicate and share content.

9. Global App Marketing Agency
4. China Major Channels - Blog
China Major Blog Market Shares
Major Blogs (Weibo) in Chinese Market
In China, a number of blog users has reached 900 millions as of March 2014. Sina Weibo and
Tencent Weibo take 82.9% and 75% of market shares which prove high rate of blog usage in China.
Sina Weibo is the biggest micro blog provided by
Sina.com. Many celebrities use Sina Weibo.
Major users are young or middle-aged adult who
are interested in social issues
Micro Blog service by Tencent. It retains huge
number of users from QQ messenger (still fewer
than than Sina Weibo). Mostly used to
communicate with friends and acquaintences.
NETEASE Weibo is a platform that takes advantage
of simple design and convenient way to use like
Twitter. Users can share their own stories or pictur
es whenever and wherever they are.

10. China Major Video Sites Market Shares
(4Q 2013)
2013 China Online AD Changes
(Reference: EnfoDesk Analysys International)
Global App Marketing Agency
4. China Major Channels - Video
By the 4th quarter of 2013, Chinese online advertising market has recorded 3.4 billion dollars and
increased 42.8% year-over-year. Video ads have a large share of the market.
The first original video content provider of
copyrighted material. iQIYI provides comparatively
high quality videos and natural ads between video.
The top video site in China. Youku works in
partnership with many broadcast and productions
to provide media content. They provide original
video content.
The biggest online TV service provider in the world.
PPStream provides online movies, dramas, live
video, news, animation and so on. Baidu has taken
over PPStream and merged with iQIYI video in 2013.

11. Global App Marketing Agency
4. China Major Channels - Publisher
Major Publisher in China
In China, there are many mobile game publishers. Most major publishers own certain features of
their games and retain loyal customers through brand and marketing values.
Publishing and developing
great quality games.
CMGE is one of the top mobile game
companies with a 17.9% market share.
One of the four platforms by Tencent.
Publishing and developing
games for the global market.
The largest game community in China.
Chukong supports game
development and promotion.
They have developed “Cocos” engine,
and launched games in the global
market.

12. (Reference: GPC and CNG)
360 Mobile
Baidu
Tencent
Shaomi
UC app
Wandoujia
Other
4. China Major Channels – App Market
Global App Marketing Agency
Commission Rate for each Market
Since Google Play cannot officially provide an app market, over 200 third party markets for
Android evolved. However, over the years, these markets have integrated into four major markets.

13. 13
Global App Marketing Agency
appsasia

14. Appsasia Marketing Program
From evaluating the suitability of target marketing to providing the know-how to successfully market
an app globally,Appsasia suggests overall guidelines from Media Mix to event ideas — and more.
■ Appsasia Marketing Program
Download Boom-up
 Incentive Advertisement for
Ranking entry
- CPI/CPC/Platform (per country)
 Non-Incentive Ad for Genuine Users
- Facebook/YouTube, etc.
Marketing for engaged users
MKT
Program
Local
Expert
Network
Game
Expert
MKT
Know-How
Other New / Special Media
 The only Line Free Coin Agency in
South Korea
- Cover over 55 countries,
Android/app No.1 MIM
 Specialized Marketing Channels
- Community Action /Video/ Event
Localization / Beta-Test
 Market Analysis and Localization
- One-Stop Localizing Service
 Target Market Suitability Testing
- Survey, Beta Test, etc. Analysis
PR / Game Site
 Pitching to top websites
Ex) 40 U.S. Game Review Sites,
over 100 News Media Sites
 Directconnections toGameSites&App
Sites
- Local Promotion/ Events/ Review

15. Line Coin Official Agency, Appsasia
Appsasia, as Line Coin agency, can organize Line Coin promotions to encourage downloads.
Line Coin has reached 300 million users around the world in the past year.
■ Appsasia Marketing Program

16. Facebook AD Case Study by appsasia
Facebook CPC by appsasia
Appsasia produces effective and creative materials. With our hands-on management techniques,
including daily reports and material tests, our campaigns result in highly cost-effective ads.
< Over 10 AD TEST before actual campaign >
< Young Creator’s brilliant AD Copy >
Appsasia Facebook ad management process

17. Global App Marketing Agency
Reference
Appsasia, for last 3 years, has successfully overseen the global marketing of over 100 apps in
U.S., Japan, Europe, China, and SEA.
■ App Marketing References

18. Global App Marketing Agency
Reference
Appsasia has been selected as an official agency to support Korean government projects.
■ App Marketing References
[2012/2013] MOIBA
 U.S, Japan, China
 Global Marketing Project
 Selected as an agency for 2 yrs
 Over 40 applications
[2012] KOCCA BETA TEST
 U.S and Japan
 Global mobile beta test project
 2012 Mobile Beta Test agency
 Over 20 cases
[2013/2014] B2G 지원사업
 U.S., Japan, Hong Kong
 Indonesia, Taiwan Marketing
 Selected as an agency for 2 yrs
 Over 7 applications

19. C o m p a n y & S e r v i c e s
Game Marketing Awards 2013