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5 Promotional Ideas

  1. 1. 5 Great Promotional Ideas Spa Salon Marketing
  2. 2. <ul><li>Promotions are a great way to get your employees involved in growth objectives and…. </li></ul><ul><li>Promotions build morale and momentum. </li></ul>WHY PROMOTIONS?
  3. 3. 1. Promoting Staff <ul><li>Yes, you should constantly promote your staff - to boost morale, reward hard workers and call client's attention to your employees' abilities. </li></ul><ul><li>Staff promotions could include incentives, choosing a Stylist of the Month, displaying staff's educational certificates, and featuring a different staff member in each newsletter. </li></ul>
  4. 4. 2. Make-Over Contest <ul><li>Have clients and potential customers submit photos and letters explaining what they would like to change about their appearance and why they want to have a makeover. </li></ul><ul><li>Select numerous candidates to undergo the transformation. Make sure you have a photographer on hand to capture the moments. </li></ul><ul><li>Tie in your makeover contest with a local talk show </li></ul>Copyright 2010 AG Consulting & Coaching Group www.AprilGregoryInc.com
  5. 5. Make-Over Categories Copyright 2010 AG Consulting & Coaching Group www.AprilGregoryInc.com
  6. 6. 3. Purchase with Purchase <ul><li>PURCHASE WITH PURCHASE: Customers are able to buy a special promotional items at reduced savings. Some companies have jewelry, make-up, or special add on services. </li></ul><ul><li>Make sure your promotional items are wanted by your customers (otherwise, it’s a waste) </li></ul>Copyright 2010 AG Consulting & Coaching Group www.AprilGregoryInc.com
  7. 7. 4. FREE LIP-Gloss Card (or any loyalty card) <ul><li>The customer may get a FREE lip-gloss with any $50 purchase. </li></ul><ul><li>Try to keep the minimum purchase to a minimum to create foot traffic for the business. A free lipstick/lipgloss offer entices women to walk into your salon </li></ul>Copyright 2010 AG Consulting & Coaching Group www.AprilGregoryInc.com
  8. 8. 5. Yearly COUPON CARD Card (or any loyalty card) <ul><li>The object of this promotion card is to establish consistent retail traffic. In order for customers to redeem the coupon for the free gift, they must first make a minimum $25 retail (not service) purchase during the month. </li></ul>Copyright 2010 AG Consulting & Coaching Group www.AprilGregoryInc.com
  9. 9. Thank YOU! “ You were never meant to build it alone” --April Gregory Email: [email_address] Phone: (908)456-5700 Copyright 2010 AG Consulting & Coaching Group www.AprilGregoryInc.com

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