(SKIP TO SLIDE 113 IF YOU ALREADY KNOW WHAT TWITTER IS.) A presentation I gave at the Nurun Montreal head office in February 2009. The subject covers an idea I had about leveraging the viral potential of Twitter to benefit both its users and third parties looking for some marketing love.
22. “The first group, (14.7% of Twitter visitors), comprises a ‘collection of young and ethnically diverse singles living in big-city metros like Los Angeles, Philadelphia and Miami.’ They tend to work in the arts and entertainment industry, drive small cars and espouse very liberal political views.” -- Time.com, August 20, 2008 2
23. “The second largest type of Twitterer (12.3% of the site’s visitors) are the 40-somethings. They’re likely to drive a hybrid car such as the Toyota Prius, earn household incomes over $250,000 per year and also identify with very liberal politics.” -- Time.com, August 20, 2008 2
24. “Both groups appear to be all-around Web 2.0 fans, favoring sites like Digg, Yelp and Google Docs.”-- Time.com, August 20, 2008 2
30. Pew interviewed 2,253 adults between November and December of 2008 and found that 11 percent of adults in the US who use the Internet claim to have used Twitter or a similar microblogging service.– ArsTechnica, February 12, 2009 7
31. The trend seems to be picking up at a quicker pace, too; the firm notes that, just a few weeks earlier, only nine percent of Internet users said they did so, and in May, only six percent.– ArsTechnica, February 12, 2009 7
33. “Geeks are by far more influential than any other online contingency, except the big media. Geeks pass the puck from Twitter to blogs back to Twitter. Eventually it hits Techmeme, Saul Hansell at the Times takes notice and then the whole world knows.” – Steve Reubel, April 29, 20088
77. “…open networks, with many weak ties and social connections, are more likely to introduce new ideas and opportunities to their members than closed networks with many redundant ties.”-- Wikipedia10
78. Twitter is a classic example of this kind of open network “with many weak ties and social connections”
130. Accessing your 20 most recent replies with the Twitter API is as easy as making a REST call to: http://twitter.com/statuses/replies.[xml|json|rss|atom]
131. Therefore, all an online service provider needs to do is poll Twitter for replies to its own account and simply parse the results!
132. Last 20 replies please for @dvr please Online DVR Service Twitter
133. jdoe @dvr record “Friends” 8pm tonight jsmith @dvr record “Star Trek” 9:30, Feb 22, 2009 louie @dvr make cash fast! http://makecashfast.com jim @dvr record “Star Academie” 9pm Tuesday … Online DVR Service Twitter
134. jdoe @dvr record “Friends” 8pm tonight Account: jdoe = 489364 Instruction: record Show: “Friends” = 9948713 Time: 2009-02-11T20:00:00 jsmith @dvr record “Star Trek” 9:30, Feb 22, 2009 Account: jsmith = 385321 Instruction: record Show: “Star Trek” = 1247924 Time: 2009-02-22T21:30:00 louie @dvr make cash fast! http://makecashfast.com IGNORED jim @dvr record “Star Academie” 9pm Tuesday Account: jim = 1894983 Instruction: record Show: “Star Academie” = 7897824 Time: 2009-02-17T21:00:00 … Parsing… Online DVR Service
135. Account: jdoe = 489364 Instruction: record Show: “Friends” = 9948713 Time: 2009-02-11T20:00:00 Account: jsmith = 385321 Instruction: record Show: “Star Trek” = 1247924 Time: 2009-02-22T21:30:00 Account: jim = 1894983 Instruction: record Show: “Star Academie” = 7897824 Time: 2009-02-17T21:00:00 … Parsing… Online DVR Service Database
137. Notifying… Dear John Smith, This email is to confirm that DVR Service will record “Star Trek” for you on the 22nd of Frebruary, 2009 at 9:30 PM. Sincerely, Your Online DVR Service Online DVR Service
162. References “End Of Speculation: The Real Twitter Usage Numbers”, TechCrunch, Michael Arrington, April 29, 2008http://www.techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/ “Even Gen X is a Twitter”, Time.com, Bill Tancer, August 20, 2008http://www.time.com/time/business/article/0,8599,1834131,00.html?cnn=yes “twitter” on Google Trends (All regions, all years)http://www.google.com/trends?q=twitter “twitter” on Google Trends (All regions, last 12 months)http://www.google.com/trends?q=twitter&ctab=0&geo=all&date=ytd&sort=0 “twitter” on Google Trends (Canada, last 12 months) http://www.google.com/trends?q=twitter&ctab=0&geo=CA&date=ytd&sort=0 “twitter” on Google Trends (France, last 12 months)http://www.google.com/trends?q=twitter&ctab=0&geo=FR&geor=all&date=ytd&sort=0 “Study: Twitter users are mobile, urban, and engaged online”, ArsTechnica, Jacqui Cheng, February 12, 2009http://arstechnica.com/web/news/2009/02/study-twitter-users-are-mobile-urban-and-engaged-online.ars “Even if Twitter is Just a Geek Haven, It's Still Very Influential”, Micro Persuasion, Steve Rubel, April 29, 2008http://www.micropersuasion.com/2008/04/even-if-twitter.html Twitterholic.comhttp://twitterholic.com/ Wikipedia, “Social Network”http://en.wikipedia.org/wiki/Social_network “Top 10 Uses of Twitter”http://www.toprankblog.com/2008/05/top-10-twitter-uses/ Retweet Radarhttp://www.retweetradar.com/ “Remember the Milk with Twitter”, Lifehacker, Gina Trapani, July 10, 2007 http://lifehacker.com/software/to-do-managers/remember-the-milk-with-twitter-276583.php “Twestival.fm: Live Aid for Twitter”, ReadWriteWeb, Richard MacManus, February 10, 2009http://www.readwriteweb.com/archives/twestivalfm_live_aid_for_twitter.php “Twitter Fast Growing Beyond Its Messaging Roots”, Wired, Michael Calore, February 10, 2009http://blog.wired.com/business/2009/02/twitters-hackab.html Twitpic.comhttp://twitpic.com/ Image Credit Twitter Icons, Smashing Magazine, MirjamiManninen, January 23, 2009http://www.smashingmagazine.com/2009/01/23/friday-freebies-flavours-icon-set-and-cute-tweeters-icon-set/ Feed Icons, Smashing Magazine, MirjamiManninen, October 28, 2008http://www.smashingmagazine.com/2008/10/28/feed-me-animals-a-free-rss-feed-icon-set/ Marvin the Paranoid Android http://blog.uncovering.org/en/archives/2007/06/marvin_the_paranoid_android.html