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Social media case studies in MENA region
- 1. SOCIAL MEDIA CASE STUDIES IN MENA
- 2. SOCIAL VS. ANTI SOCIAL SOCIAL MEDIA CASE STUDIES
- 3. SOCIAL VS ANTI SOCIAL Are you Social or Anti Social? SOCIAL MEDIA CASE STUDIES
- 4. CHECK LIST What is your check list? SOCIAL MEDIA CASE STUDIES
- 5. ADMIT YOUR MISTAKES Are you willing to admit mistakes? SOCIAL MEDIA CASE STUDIES
- 6. LEARN FROM OUR FAILURES SOCIAL MEDIA CASE STUDIES
- 7. LEARN FROM OUR FAILURES SOCIAL MEDIA CASE STUDIES
- 8. MERCEDES EXAMPLE Before SOCIAL MEDIA CASE STUDIES
- 9. MERCEDES EXAMPLE After SOCIAL MEDIA CASE STUDIES
- 10. UNIQUENESS How Unique is your concept? SOCIAL MEDIA CASE STUDIES
- 11. WHY DID THIS GO VIRAL T Mobile Flash Mob SOCIAL MEDIA CASE STUDIES
- 12. WHY DID THIS GO VIRAL Dubai Int’l Airport Beirut Airport …and then everywhere else Dubai Mall SOCIAL MEDIA CASE STUDIES
- 13. ALAA’ WARDI SOCIAL MEDIA CASE STUDIES
- 14. BATLECO INFINITY SOCIAL MEDIA CASE STUDIES
- 15. MEDIA SUPPORT Media Support… SOCIAL MEDIA CASE STUDIES
- 16. SHARING MATTERS Is it really worth sharing? SOCIAL MEDIA CASE STUDIES
- 17. CHEYEF 7ALAK SOCIAL MEDIA CASE STUDIES
- 18. FANS VS. ENGAGEMENT Fans or Engagement? SOCIAL MEDIA CASE STUDIES
- 19. SPREAD SOME INSPIRATION Marketing with Meaning SOCIAL MEDIA CASE STUDIES
- 20. KRAFT PHILADELPHIA ‘SPREAD SOME INSPIRATION CAMPAIGN’ SOCIAL MEDIA CASE STUDIES
- 21. THE RETURN OF BIN ALI SOCIAL MEDIA CASE STUDIES
- 22. SPREAD SOME INSPIRATION Using Messengers… SOCIAL MEDIA CASE STUDIES
- 23. KRAFT PHILADELPHIA ‘SPREAD SOME INSPIRATION CAMPAIGN’ SOCIAL MEDIA CASE STUDIES
- 24. DOLCE GUSTO OUTREACH Defined Metrics SOCIAL MEDIA CASE STUDIES
- 25. PROCESS Personalization Branded box and Digital Personalized stickers on machine Capsule boxes branded with Influencer sticker with name packaging including name, Twitter bio messages to encourage and tweets each person to have coffee with their favorite Tweeps DOLCE GUSTO DIGITAL INFLUENCERS OUTREACH ACTIVITY
- 26. PROCESS Personalization CD of resources Letter and instructions All elements DOLCE GUSTO DIGITAL INFLUENCERS OUTREACH ACTIVITY
- 27. RESULTS Total impressions Total campaign impressions from all online channels monitored: 838,600 impressions Impressions breakdown: Blog posts: 51,500 Twitter: 706,000 FB: 69,000 YouTube: 10,000 Instagram: 2,000 Pinterest: 100 DOLCE GUSTO DIGITAL INFLUENCERS OUTREACH ACTIVITY
- 28. RESULTS YouTube Facebook Blog post Blog post DOLCE GUSTO DIGITAL INFLUENCERS OUTREACH ACTIVITY
- 29. RESULTS ROI Channels Monetary Value Costs Price Blog posts $12,100 25 NDG machines & capsules $6,187.5 TOP fees $17,500 Tweets $29,210 Shipping cost $6,000 Facebook $13,800 Total $29,688 YouTube $10,000 Instagram $2,000 Cost of activity Value of activity Pinterest NA $29,688 $67,110 Total $67,110 NET $37,442 DOLCE GUSTO DIGITAL INFLUENCERS OUTREACH ACTIVITY
- 30. SUCCESS FACTORS Social Media Case Study Check List: • Are you social or anti-social? • Are you willing to admit mistakes and move on? • Is it unique? • Are you the first to do it? • Does is it have meaning? Is there value? What’s in it for them? • Who are the messengers? Who can amplify the message? • Are we engaging or broadcasting? • Do you have a good strategy in place? • Does it have defined metrics? • Supporting Media SOCIAL MEDIA CASE STUDIES
- 31. THANK YOU Get in Touch Thank You @ramzihalaby ramzi@theonlineproject.me SOCIAL MEDIA CASE STUDIES
- 32. THANK YOU FOR YOUR TIME.