Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Personal Brand Plan Model

22.124 visualizaciones

Publicado el

A sequential path to define your personal marketing plan and then develop your own personal brand to help freelancers, consultants and professionals.

Publicado en: Empleo, Empresariales, Tecnología

Personal Brand Plan Model

  1. 1. PERSONAL BRAND PLAN by Stefano Principato12 Ps of Personal Branding 2.0Personal assetPersonality: Thinking, Feeling, Sensation, IntuitionPassion: what are you passionate about?Professional assetPurpose: mission, vision, valuesPotential: education, experiences, expertiseSwot AnalysisStrenghts / WeaknessesOpportunities / ThreatsProfessional strategyProfessional goals: S.M.A.R.T.Positioning: unique value propositionNetwork strategyPeople: who are your customers?Partners: who can work with you or can support you?Marketing strategyPerformance: what are you really selling?Pricing: revenues/ expensesPackaging: visual & touch pointPromotion: on & off lineProcess: Discover, Create, Communicate, MantainStrategic approach: Analyse, Plan, Do, MonitorPersonal Marketing: strategySelf Marketing: promotionPersonal Branding: reputation Stefano Principato 2011