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Progettare il piano di marketing personale

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Le slides del seminario sul Marketing Personale e il Personal Branding all’interno di “Plan Your Future” - Laboratorio dal Basso promosso dall' Associazione Salento Promoters nei giorni 10-12 ottobre a Lecce - 2° parte pomeriggio 15.00-19.00

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Progettare il piano di marketing personale

  1. 1. Progettare il piano di marketing personale Lecce, 11 ottobre 2013 Stefano Principato
  2. 2. Stefano Principato
  3. 3. Stefano Principato
  4. 4. Le 8 qualità necessarie Stefano Principato
  5. 5. 10 domande per il tuo working plan Stefano Principato
  6. 6. Business Model You Stefano Principato
  7. 7. 12P per il tuo piano di marketing personale Stefano Principato
  8. 8. 1. Personalità Stefano Principato
  9. 9. 1. Personalità Stefano Principato
  10. 10. 1. Personalità Stefano Principato
  11. 11. 2. Passione Cosa ti appassiona? Quali hobby o interessi hai? Che cosa ti spinge e ti motiva? Che cosa ti mette a disagio? Quale emozione le persone associano a te? Sei convinto di poter creare il tuo futuro? Stefano Principato
  12. 12. 3. Potenziale In quale campo o settore hai più esperienza? Cosa vuoi offrire al mondo di veramente tuo? Quali persone di successo ammiri e usi a modello? Ti piace il tuo lavoro? Se tu avessi solo una frase per descrivere quello che fai, cosa diresti? Stefano Principato
  13. 13. 4. Propositi Quali sono i tuoi obiettivi? Hai scritto un piano per raggiungerli? Hai già iniziato a perseguirli? Dove vuoi essere tra 1, 5, 10, anni da oggi? Stefano Principato
  14. 14. 5. Obiettivi professionali Stefano Principato
  15. 15. 6. Posizionamento Quali problemi sei in grado di risolvere? Quali benefici offri ai tuoi clienti? In che cosa eccelli e qual è la cosa che fai meglio? Che cosa ti rende unico? Che cosa ti rende indispensabile? Perché tu sei il migliore? Come ti differenzi? Perché scegliere te? Stefano Principato
  16. 16. 7. Persone Stefano Principato
  17. 17. 8. Partner Stefano Principato
  18. 18. 9. Performance Stefano Principato
  19. 19. 10. Prezzo Quanto costa il mio lavoro Quanto tempo impiego a svolgere il lavoro Quanto vale il mio lavoro Quali sono i prezzi/le tariffe praticate dalla concorrenza Quanto sono disposti a spendere i miei Clienti Quanto incide il mio lavoro nel business del mio Cliente Il prezzo è un indicatore di qualità Stefano Principato
  20. 20. 11. Packaging Come posso concretizzare il mio valore Come posso rendere tangibile il mio lavoro Come posso incrementare la percezione delle mie peculiarità Stefano Principato
  21. 21. 12. Promotion Stefano Principato
  22. 22. Il marketing personale è una nuova area specialistica per la consulenza, per la formazione Stefano Principato
  23. 23. Promuoversi on line Stefano Principato
  24. 24. Strumenti tradizionali Biglietto da visita Curriculum Presentazione Depliant Sito web Email Articoli/Interviste Stefano Principato
  25. 25. Strumenti innovativi: i tuoi contenuti •Post/articoli •Newsletter •Ebook •Whitepaper •Video •Messaggi/status •Widget •Webinars/podcast •Foto-Avatar •Presentazioni/slides •Risorse/wiki •Digital magazines/ eventi digitali Stefano Principato
  26. 26. Strumenti innovativi: i tuoi contenuti 1. Progetta 2. Realizza 3. Pubblica 4. Promuovi 5. Gestisci 6. Misura - Utili - Interessanti - Piacevoli - Credibili Stefano Principato
  27. 27. Strumenti innovativi: i tuoi contenuti Format Stefano Principato Vademecum Decalogo Elenco risorse utili Glossario Guida per principianti Casi di studio Come fare per… Interviste Bibliografia
  28. 28. Il curriculum Stefano Principato
  29. 29. Il curriculum 2.0 Stefano Principato
  30. 30. Scrivere una biografia E’ certamente più coinvolgente che leggere un curriculum. Una biografia aiuta le persone a relazionarsi con il candidato, in alcuni casi a identificarsi con lui, e i fatti propri, raccontati piuttosto che elencati, trasmettono immediatamente fiducia. Prova a raccontare le storie che riguardano le tue esperienze professionali e a enfatizzare i benefici che potresti portare alla azienda attraverso la tua collaborazione lavorativa. Stefano Principato Uno schema di base: 1. Chi sono? 2. Come posso aiutarti? 3. Come sono diventato chi sono? 4. Perchè dovresti fidarti di me? 5. Cosa abbiamo in comune?
  31. 31. Stefano Principato
  32. 32. Stefano Principato
  33. 33. Attento a quello che condividi on line Stefano Principato
  34. 34. Alcuni semplici consigli per trovare lavoro 1. Essere presenti sui social network 2. Costruirsi una rete e partecipare ai gruppi di discussione 3. Togliere quello che non ha a che fare con la nostra area di ricerca 4. Usarli tutti i giorni, se si cerca lavoro 5. Anche gli amici vanno selezionati tratto da Wired.it Stefano Principato
  35. 35. Alcuni semplici consigli per partire 1. Trova le tue parole chiave 2. Analizza le fonti esistenti (siti e blog) 3. Individua gli influenti 4. Sviluppa i tuoi contenuti 5. Scegli dove essere presente 6. Metti in connessione e in sequenza gli account Stefano Principato
  36. 36. Alcuni semplici consigli per iniziare - Stabilisci le priorità - Pianifica le attività - Invita a partecipare - Condivi anche contenuti di altri Stefano Principato
  37. 37. Stefano Principato
  38. 38. L'equazione del successo S (uccesso) = (FT) N F sono le proprie finalità, T è il proprio talento e N e la capacità di fare networking. Stefano Principato
  39. 39. Grazie per l’attenzione Stefano Principato http:/www.marketingpersonale.com stefano.principato@gmail.com Stefano Principato

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