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Planning.Maryland.govBUILDING MDP ONLINE  2009       2012
Planning.Maryland.gov             CONTENT DRIVES WEB GROWTH         SOCIAL MEDIA             AND OTHER TOOLS LEVERAGE TRAF...
Planning.Maryland.gov VITAL STATS FOR PLANNING.MARYLAND.GOV    November 2009              November 2012Unique Visitors - 1...
Planning.Maryland.govNEW WEB FEATURES PROMOTED OFTEN
Planning.Maryland.gov             SOCIAL MEDIATWITTER, FACEBOOK, PINTEREST: 5,000 FOLLOWS
Planning.Maryland.govSPRAWL BEFORE AND AFTER SLIDE BAR WEB TOOLS TO EXPLAIN COMPLEX CONCEPTS
Planning.Maryland.govSMART GROWTH MARYLAND BLOG        14,000 VIEWS
Planning.Maryland.govSTATE DATA CENTER’S “DATA MINE” BLOG              1,400 VIEWS
Planning.Maryland.govUNIQUE WEB SITE FOR   45,000 VISITS TO PLAN.MARYLAND.GOV
Planning.Maryland.govMORE INTERACTIVE MAPPING
Planning.Maryland.govTHE “COSTS OF SPRAWL” PAGE       ELEVATE THE DEBATE
Planning.Maryland.gov  CONTENT-RICH RESOURCE PAGESSEPTIC BILL, SUSTAINABLE GROWTH COMMISSION
Planning.Maryland.gov      GOOGLE MAPPINGSMART GROWTH SUCCESSES: 2,600 VIEWS
Planning.Maryland.gov   125 SMART GROWTH“BEST PRACTICES” PLOTTED
Planning.Maryland.gov   “FOWLER WADE-IN” WEB PAGE“GUESS THE DEPTH” GAME, “BERNIE’S FEET” PAGE ON FACEBOOK
Planning.Maryland.govFOWLER VIDEO TO MARK WADE-IN 25TH ANNIVERSARY                230 VIEWS ON
Planning.Maryland.govMDP’S “VIRTUAL” LIBRARY
Planning.Maryland.gov         REDISTRICTING PAGEWITH INTERACTIVE MAPS, SOCIAL MEDIA,   FAQ’S
Planning.Maryland.govMDP ON2,800 VIEWS
Planning.Maryland.gov              MDP ON12TH MOST FOLLOWERS OF 79 STATE ACCOUNTS
Planning.Maryland.gov“MARYLAND PLANNING TODAY” E-NEWSLETTER 470 SUBSCRIBERS TO STATE’S MOST COMPREHENSIVE PLANNING NEWS DI...
Planning.Maryland.gov            … AND GROWING    “SMART IMPACT” VIDEO SERIESNEW CHANNEL FOR STORYTELLING IN DEVELOPMENT
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Developing the Maryland Dept of Planning website 2009-2012

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Planning.Maryland.Gov

  1. 1. Planning.Maryland.govBUILDING MDP ONLINE 2009 2012
  2. 2. Planning.Maryland.gov CONTENT DRIVES WEB GROWTH SOCIAL MEDIA AND OTHER TOOLS LEVERAGE TRAFFIC90.0% Growth in Planning.Maryland.gov Web Hits80.0% January to September YTD, 2010 to 201270.0%60.0%50.0%40.0%30.0%20.0%10.0% 0.0% January February March April May June July August September YTD Total-10.0%-20.0% Percent Growth 2010-2011 Percent Growth 2011-2012
  3. 3. Planning.Maryland.gov VITAL STATS FOR PLANNING.MARYLAND.GOV November 2009 November 2012Unique Visitors - 13,149 Unique Visitors – 32,264Visits - 20,722 Visits – 46,641Pages - 87,276 Pages – 253,961Web Hits - 777,280 Web Hits – 1,510,263
  4. 4. Planning.Maryland.govNEW WEB FEATURES PROMOTED OFTEN
  5. 5. Planning.Maryland.gov SOCIAL MEDIATWITTER, FACEBOOK, PINTEREST: 5,000 FOLLOWS
  6. 6. Planning.Maryland.govSPRAWL BEFORE AND AFTER SLIDE BAR WEB TOOLS TO EXPLAIN COMPLEX CONCEPTS
  7. 7. Planning.Maryland.govSMART GROWTH MARYLAND BLOG 14,000 VIEWS
  8. 8. Planning.Maryland.govSTATE DATA CENTER’S “DATA MINE” BLOG 1,400 VIEWS
  9. 9. Planning.Maryland.govUNIQUE WEB SITE FOR 45,000 VISITS TO PLAN.MARYLAND.GOV
  10. 10. Planning.Maryland.govMORE INTERACTIVE MAPPING
  11. 11. Planning.Maryland.govTHE “COSTS OF SPRAWL” PAGE ELEVATE THE DEBATE
  12. 12. Planning.Maryland.gov CONTENT-RICH RESOURCE PAGESSEPTIC BILL, SUSTAINABLE GROWTH COMMISSION
  13. 13. Planning.Maryland.gov GOOGLE MAPPINGSMART GROWTH SUCCESSES: 2,600 VIEWS
  14. 14. Planning.Maryland.gov 125 SMART GROWTH“BEST PRACTICES” PLOTTED
  15. 15. Planning.Maryland.gov “FOWLER WADE-IN” WEB PAGE“GUESS THE DEPTH” GAME, “BERNIE’S FEET” PAGE ON FACEBOOK
  16. 16. Planning.Maryland.govFOWLER VIDEO TO MARK WADE-IN 25TH ANNIVERSARY 230 VIEWS ON
  17. 17. Planning.Maryland.govMDP’S “VIRTUAL” LIBRARY
  18. 18. Planning.Maryland.gov REDISTRICTING PAGEWITH INTERACTIVE MAPS, SOCIAL MEDIA, FAQ’S
  19. 19. Planning.Maryland.govMDP ON2,800 VIEWS
  20. 20. Planning.Maryland.gov MDP ON12TH MOST FOLLOWERS OF 79 STATE ACCOUNTS
  21. 21. Planning.Maryland.gov“MARYLAND PLANNING TODAY” E-NEWSLETTER 470 SUBSCRIBERS TO STATE’S MOST COMPREHENSIVE PLANNING NEWS DIGEST
  22. 22. Planning.Maryland.gov … AND GROWING “SMART IMPACT” VIDEO SERIESNEW CHANNEL FOR STORYTELLING IN DEVELOPMENT

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