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So lomo

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Trend emerged in 2010 to
2011
Arose with popularity of smartphones and tablets that integrate geo-locatio technology
FB - Open Graph in 2010 fo users to carry social identity
Apple with App Store
Google with Google Play
ocial Media
use accounts such as Facebook, Twitter, etc. to engage target audience
Cheap and effect way to build
relationship and brand
Local Visibility
use local search directories, actively target local customers
Mobile Marketing
use mobile ads, check-in deals with Facebook or Foursquare
(taken from http://socialmappmedia.com/solomo/
The next big marketing tool(s)
Combination of “mega-trends” that add new value to products and services
SoLoMo Gives local businesses tools and products to
connect with customers
Enable merchants to deliver permission-based deals to connected customers within immediate vicinity
Less cost in advertising to small-to-medium busine

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So lomo

  1. 1. Aravind.T.S www.aravindts.com
  2. 2. The next big marketing tool(s) Combination of “mega-trends” that add new value to products and services DEFINITIO N
  3. 3. n r Trend emerged in 2010 to 2011 Arose with popularity of smartphones and tablets that integrate geo-locatio technology FB - Open Graph in 2010 fo users to carry social identity Apple with App Store Google with Google Play = more Internet activities on the go RISING TREND
  4. 4. Social Media  use accounts such as Facebook, Twitter, etc. to engage target audience  Cheap and effect way to build relationship and brand Local Visibility  use local search directories, actively target local customers Mobile Marketing  use mobile ads, check-in deals with Facebook or Foursquare (taken from http://socialmappmedia.com/solomo/) HOW TO USE SOLOMO
  5. 5. Gives local businesses tools and products to connect with customers Enable merchants to deliver permission-based deals to connected customers within immediate vicinity Less cost in advertising to small-to-medium businesses while reaching target market EFFECTS TO E-COMMERCE
  6. 6. Kapture  Free iPhone app that helps small business use mobile marketing without own app or website  Claim rewards by taking photos from nearby businesses Sidewalk Ad  Reinvented concept of sandwich board  Start-up company with free apps that shows user deals within immediate radius  Claim virtual coupons or save in virtual wallet  Local businesses come together and have events in line with SidewalkAd EFFECTS TO E-COMMERCE

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