3. 1. Thomas Phinney, “Font Detective, Extra Bold”
2. Maria Giudice, “Innovation Starts at the Top”
3. Steve Fisher, “The Why of UX Design”
4. Nishant Kothary, “The Honey Badger Way”
5. Andrew Mottaz, “Lean UX”
6. Heather Gold, “The Web as Performance Art”
7. Thomas Wester, “Steel Wires and Treadmills”
8. Russ Unger & Tim Frick, “Content Strategy: You’re Soaking In It”
9. Jared Spool, “Mobile & UX: Inside the Eye of the Perfect Storm”
10.Brad Frost, “A Future-Friendly Web”
11.Kevin Hoyt, “Exploring Canvas”
12.Thomas Phinney, “CSS3 OpenType”
13.Dana Chisnell, “Kickstarting Civic Design”
14.Jason Cranford Teague, “Trust Me, I’m a Designer”
15.Carolyn Chandler, “The Business of Play”
16.Nathan Shedroff, “Waving Arms and Yelling”
4. MAIN THEMES
People, not machines
Relationships, not transactions
Why, not how (or what)
Experience, not activities
UX/Design involves everyone
10. 1. Design is an active verb
2. People, not machines
3. WE, not ME
4. Champion creative culture – have fun
5. Go Wide
6. Iterate and evolve
7. Lead by example
“DEO TOOLKIT”
13. Everyone can
describe “what” a
zombie movie is
about.
Few can describe
“how” a zombie
movie is produced.
Fewer still can
describe “why”
zombie movies
fascinate us.
ZOMBIES!
15. Beware of group conformity
Practice “strategic incompetence” but don’t be rude
Set expectations early
“Smiley faces are very useful to a honey badger”
Recognize cognitive biases
Diagnosis bias
Loss aversion
Confirmation bias
KEY TAKEAWAYS
17. The thrill of the web is talking to
other people
Social media today is “algorithmic” –
based on social objects
PERSONAL INTERACTION
18. 1.“Meet the person, not the hamburger”
2.“When I tell this thing about
myself, what happens?”
3.“Unexpected and super-interesting”
4.“Let people transform the
experience, not just fan it”
EXPERIENCES, NOT THINGS
38. Mechanics
Objectives/goals, rules, surprise, SAPS
Story
Path through the game and the player’s role
Aesthetics
Senses, tone, world it takes place in
Technology
The game’s “system”
4 ELEMENTS OF GAMES
Design is change.Have empathy, put yourself in the middle of the team (no doors)Delegate power, everyone can contributeBe positive, embrace clutter and unstructured timeQuantity of ideas beats quality. Social power of food - “Always keep your fridge stocked (with beer)”Do this everywhere, not just in a lab. Be open to change and document progress. Embrace failure.Be your authentic self and let others do the same.
“Why” is what makes things work better, makes people feel better. “Amazon, you get me!”
“Yes, I work at Microsoft, you’re not perfect either”
Work with Apple:Metallicast – June 10, 1996 - ~1000 users tuned in
Square - Focus on people (pay by name), not things (credit cards)Facebook - “Facebook is a nightmare for finding people you don’t already know. No one ‘gets lost’ on Facebook.”2) If I can’t interact with other people, what am I doing here? Why would I come back?“I am not my keywords!”3) Connecting with an author – “FYI: It’s 2012 and we’re still using text to connect with other people”4) Old Spice took user input and made videos on YouTube – 2-way interaction (sort of)
Inspiration, Application, and Experimentation
LoremIpsum is cheating. Keywords, UX, Analytics – we need to tear down the wall between UX and marketing since they are connected, CS is a good bridgeComponents of CS: Message architecture, quantitative / qualitative content audits, content matrix, content templates, editorial calendars
Experience is more important than technology or features (it’s an excitement generator) – why over how or what
Over time, EG -> BE
“Content like water”. Focus, or your users will focus for you.
86% of small-screen sites weigh as much as their large-screen version
Web is everywhere – what will be under xmas trees in 2 years/=/.“Embrace the Squishiness”Not just a developer thing. “See the FB clusterfudge around their iOS app”“Wow, these things called *phones* can make *phone calls*!” (Obama site)If you are past-friendly, you will be future-friendly too.
Use your mobile site to chip away at desktop.
“The small caps you’ve been using forever are the work of Satan.”What this enables (if font supported): Ligatures (common and discretionary), numeral styles (lining/old style, tabular/proportional), contextual alternates, stylistic sets
This font has 1100 ligatures.Other cool fonts: Mystic (answers yes-no questions), Bickham Script Pro (calt makes changes to word start/end)
OpenType features can be used in some very interesting ways.
Stakeholders want to be involved. Often they have good ideas.People just want to know what to do. A bullet-point list is better than a 300 page report.Untrained people can accomplish amazing things with a little guidance.Research is no good unless implementers have access and can find the insights.Every design decision makes a difference – 2000 Palm Beach County ballot failed because text size was increased for older voters.
3. Keep a consistent tone across multiple related things. Fast Company blogs: 3 styles to 14. Mobile is important, if you’re desktop-only you lose trust5. We have “change blindness” – a fade to black vs. a jump cut. Gustav Muller – “The real art of conducting consists of transitions.”6. Suggest things to the user, don’t just add them without their knowledge. Opt-in better than opt-out.7. Pareidolia – we see faces, patterns first. 1/10 of a second.8. “It’s Don’t *Make* Me Think, not don’t *let* me think.”
