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Creating Your Measurable PR Plan

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Alan Brooks
Alan Brooks

Simple presentation outlining key steps to creating a measurable public relations plan.

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Creating Your Measurable PR Plan Alan Brooks Managing Partner Communications Made Simple TM
Creating Your Public Relations Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating Your Public Relations Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Driving PR Measurements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Driving PR Measurements ,[object Object],[object Object],Marketing Strategies Neutralize Competitors Introduce New Products Increase Preference Invade New Market Segments Penetrate Key Accounts Increase Market Size Penetrate Mass Market Marketing Events Seminars Media Relations Advertising Direct Mail Podcasts Distributor Programs Tradeshows Newsletters Sample kits Blogs Websites Conference Papers Research Tele- marketing Electronic Info Docu- mentation Target Markets Communications Tactics Speaking Engagements Contributed Articles Press Tour Editorial Interviews News Releases Joint Customer Comm. Editorial Boards Editorial Documents Industry Analyst Briefings
Driving PR Measurements ,[object Object],[object Object],High ROI Highest ROI Lowest ROI Consistent ROI Ad Hoc Foundation Least Critical Most Critical Infrequent Frequent
Driving PR Measurements ,[object Object],[object Object],[object Object]
Sources of Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Creating Your Measurable PR Plan