The Twitterverse Beckons
Should you answer?
10/23/2015
Arezu Sarvestani
Social Media Manager
University Relations

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The Company You Keep
 271 million ACTIVE users every month
 About 36% visit the site daily
 30% of Twitter users have a college degree or beyond
 78% of users access via mobile
About 1 in 5 people you meet are on Twitter.
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*PewResearch Internet Project, Jan. 2015

What can Twitter do for you?
 Demonstrate your savvy
 Network before, during, after an event
 Interact with otherwise inaccessible
people/brands
 Make yourself available for new
connections
 Follow topics/people of interest
Why does UCSF care?
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Twitter is for Tweeps
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20,000 followers
Less than 6,000 followers

How do you pull a Butte?
 The whole world can see it
 Only your followers are likely to see it
 No one really sees it
How do you get interaction on your tweets?
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Unless you…

Engage.
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Twitter Mingling
 Act like a person, not a mouthpiece
 Start or join a conversation
 Be responsive
 Don’t start/join any fights
Imagine you’re at a cocktail party.
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It’s called social media for a reason

Getting Personal
 Be yourself
• If you’re a sharer, be a smart sharer
• If you’re more reserved, don’t force it
 Don’t share info that isn’t yours to share
• That includes UCSF info (crisis comms)
 Don’t say anything you wouldn’t want to explain to your boss
 UCSF Social Media Best Practices | UCSF Campus Code of Conduct
How much should you share?
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Tips & Tricks
 Use your face as your photo
 Use your bio to tell people what you want
to talk about, areas of expertise
 Thank people who follow you, engage for
a moment
 Follow the right people/brands
 Always play nice
 Don’t feed the trolls
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Let’s get social!
• Twitter/Instagram/Snapchat: zusnews
• Email: arezu.sarvestani@ucsf.edu
• Find me by name on LinkedIn,
Facebook, Vine
Arezu Sarvestani
@ZusNews
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