Argus Labs Pitch Deck

1. argus labs
Quick Presentation
March 2014

2. why we’re doing what we’re doing
everyone has a raison d’être. so do we.

3. www.arguslabs.be
IN SHORT
Social
API
Sensors
Devices
Light sensor
Ambient sound
Accelerometer
Gyroscope
GPS
Magnetometer
Proximity
Bluetooth
Microphone
- Acoustic Fingerprinting
- Emotion Analysis
NFC
Fitbit
SmartThings
Up
Google Glasses
…
Facebook
Last.fm
LinkedIn
Foursquare
Twitter
...
Google+
MeteoAlert
Seatgeek
OpenTable
...
We quickly understood your smart-phone is in fact a smart-agent.

4. www.arguslabs.be
To develop self-learning algorithms that are able to interpret and
reason about context, behaviour and emotions and apply it in industries.
OUR MISSION
Machine intelligence and cognitive algorithms are the fourth industrial
revolution. The abundance of sensors, mobile users and computing power
made us pioneering in this perfect storm of cognitive computing.
!
We want to make machines understand and better respond to human
reasoning and emotion.
OUR VISION

5. www.arguslabs.be
We understand context.
Sensing and understanding the context of a human is a key element
I - CONTEXT

6. www.arguslabs.be
We understand behaviour and predict habits.
Start to build far more personalised and engaging mobile experiences
II - BEHAVIOUR

7. www.arguslabs.be
We know how you feel.
Making machines capable of understanding emotional states of a mobile user
III - EMOTIONS
Product video “Bolt”
By Little Miss Robot

8. what we do
a bit more on our patented tech

9. www.arguslabs.be
We’re a cognitive cloud provider, allowing others to build intelligent, context- and
emotion aware solutions. We’re offering cloud access through an API and mobile SDK.
CLOUD PROVIDER

10. www.arguslabs.be
Researching innovative and patentable technology is a core activity if our ambition
is to secure a leadership position and superior market valuation
RESEARCH
VUB - AI
$300k Research Grant
MIT Media Labs
Ongoing
SRI International
Ongoing
MIRI - Research Institute
Partner - Ongoing

11. www.arguslabs.be
Getting industry and public validation is an important aspect of product engineering
PUBLIC AWARDS
2012 Finalist 2013 Industry Leader 2013 Audience Winner 2013 Finalist 2012 Winner 2013 Top 100 EU
2013 Speaker Media coverage 2014 Speaker Media coverage
… AND MORE

12. www.arguslabs.be
HOT LEADS
SIGNED
NEW LEADS
$10,7M leads generated - non qualified

13. how does the market look like ?
we see a huge market opportunity. but we’re not alone.

14. www.arguslabs.be
TECHNOLOGY !
COMPETITORS
Argus Labs
data-driven algorithm-driven
online
human
$9M
$500M
BEHAVIOURAL
INFERENCE
APPROACH

15. www.arguslabs.be
DIFFERENTIATORS
Sensing based, yet lightweight battery usage (2.7 x less costly that Qualcomm Gimbal)
!
Real-time context profiling, due to the concept of semantic aware reasoning engines
!
Originated for real-time sensor profiling and unstructured data
!
Adaptive computational cognitive profiling and self-learning approaches
!
Advanced emotion and mood learning models

16. www.arguslabs.be
MARKET SIZE
Our nascent market size is largely defined by two critical market trends
wearables
Estimated $30B industry by 2018
Forrester
internet of everything
Estimated $290 industry by 2018
Gartner
mobile
Estimated 2.6 billion units by 2016
Canalys

17. www.arguslabs.be
A platform that provides behavioural and emotional intelligence to others
OUR POSITION

18. www.arguslabs.be
TROJAN HORSE
We are looking to seize a billion dollar market opportunity by applying our technology
in innovative industry solutions that enrich and augment current solutions.
Advertising
New Segments - increased RTB - Mobile cookie
Recommender systems - audio RTB
Healthcare
Security
Smart cities
Retail
Mobile
CRM
…
Media
Finance

19. www.arguslabs.be
FOCUS MARKETS
Argus Labs
Argus Labs
Argus Labs
ADTECH
FINANCE
MEDIA
Increase in CTR/CPM
Increase in Yield
Behavioural Targeting
Predictive Profiling
Decrease anti-fraud cost
Decrease fraud losses
Increase in efficiency
Mobile channel security
Better recommendations
Better user engagement
Increase in revenue
=
=
=
current focus market

20. our business. today and beyond
we’re dead serious about monetizing our technology in a billion dollar opportunity

21. www.arguslabs.be
BUSINESS MODEL
1 2
Monthly Fee!
Obtain Platform Access
!
Example: 399 EUR / month
Volume based fee!
in Data Processing Units (DPU)
!
Example: 1,392,830 DPU at 0,007 EUR
+
1. Industry interface dependent
2. DPU interface dependent

22. www.arguslabs.be
!2,000,000%€%
0%€%
2,000,000%€%
4,000,000%€%
6,000,000%€%
8,000,000%€%
10,000,000%€%
Q1%2014% Q2%2014% Q3%2014% Q4%2014% Q1%2015% Q2%2015% Q3%2015% Q4%2015% Q1%2016% Q2%2016% Q3%2016% Q4%2016%
Costs%
Revenue%
Result%
Poly.%(Result)%
CASH FORECAST

23. our company and its challenges
we’re set out to do hard things. not regular stuff everyone could do

24. www.arguslabs.be
TOMORROW
AI
DATA SDK API
ADS HEALTH MEDIA … FINANCE
RESEARCH EFFORTS
PRODUCT ENGINEERING
SALES & MARKETING

25. shape the future with us ?
Thank you for your questions,
filip@arguslabs.be or +32 471 55 69 28
Mockup “Predictables”
By Bezalel Academy Arts & Design

26. backup slides

27. www.arguslabs.be
Mobile and wearables bring a new set of data: sensor data. We make
sense of this sensor data and found ways to profile users and understand behaviour.
By 2020, over 37 billion electronic devices
cars, homes, and humans will become
connected over the Internet
LOOK AROUND
Massive investments are being made in
fields of AI, machine learning, anticipatory
and affective computing.
Too much data, even big data cannot solve
and requires autonomous, intelligent decision
support systems to help humans.

28. www.arguslabs.be
Because we’re working with profiled data, we take privacy serious. This is
an investment, both as a product and company, we need to continue to make.
PRIVACY
Data Protection & Privacy Board
ir. Bavo Van den Heuvel - Privacy Officer (Belgium)
Patrick Van Eecke - IP & Privacy Expert - DLA Piper (External Legal Advisor to Argus Labs)
Privacy Enhancing Technologies (PET)
Encryption
Personal Data Vaults
Compliance with Privacy Laws & Bylaws
EU Directive 95/46/EC
International Safe Harbour Principles
ePrivacy Directive 2002/58/EC
EU General Data Protection Regulation (planned)
Data Breach & Privacy Risk Transfer
Cyber breach insurance policy (XL Insurance) (planned)