Taking your Facebook Insights expertise to the next level. When you poke around in Facebook insights, you know enough to be dangerous. You certainly sound like an expert when your boss asks you about last month’s Facebook performance. But you also know there’s a lot more that you could be doing. Join Jeff Widman, founder of PageLever and foremost expert in the budding field of Facebook metrics, as we take your Facebook Insights expertise to the next level. If you’ve never heard of EdgeRank or can’t explain what a newsfeed impression measures, this will be over your head. Check out Facebook Insights 101 for the basics.