Audience

1. Analyzing Needs in an Ever-Changing World
Audience & Purpose

2. Analyzing
Audience & Purpose
Day 1 Lesson

3. PAPER SHAPES PRESENTATION TEMPLATE
• What are their attitudes and
expectations?
WHAT
• How will your readers use
this information?
HOW
• Who are your readers?
WHO
• Why are they reading your
document? (PURPOSE!)
WHY
Before You Start
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4. PAPER SHAPES PRESENTATION TEMPLATE
Why Audience & Purpose Matter
5
Audience
(Who & What)
Purpose
(How & Why)
Tone, Content,
& Medium

5. PAPER SHAPES PRESENTATION TEMPLATE
Is Society is Dead?
Published in the London Times (online)
Ph.D. from Harvard, political scientist
6
• No Facebook , Twitter or YouTube
• No iPhone (just iPod)
• Hurricane Katrina
• George W. Bush starts 2nd term
• Bird Flu epidemic
• Kashmir & Sumatra earthquakes
• Harry Potter & Goblet of Fire
• Star Wars Revenge of the Sith
Written in 2005

6. PAPER SHAPES PRESENTATION TEMPLATE
Exercise
7
Is the
purpose
achieved?
• Who is the
audience?
• What is the
purpose?

7. PAPER SHAPES PRESENTATION TEMPLATE
• Who is the audience
NOW?
• What would be the
purpose NOW?
• Choose a medium:
• Twitter (140
characters)
• YouTube (video)
• What tone would you
need?
• What would your
content look like?
But Wait.. THERE ARE MORE!
Take the 5-minute Audience & Purpose Challenge!
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