Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Blackberry Playbook

3.393 visualizaciones

Publicado el

Publicado en: Empresariales, Tecnología
  • Follow the link, new dating source: ❶❶❶ http://bit.ly/2F7hN3u ❶❶❶
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • Dating for everyone is here: ♥♥♥ http://bit.ly/2F7hN3u ♥♥♥
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • DOWNLOAD FULL BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • Right on!
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • Sé el primero en recomendar esto

Blackberry Playbook

  1. 1. BlackBerry PlayBook Brand Communication Objective
  2. 2. Background <ul><li>The tablet wars heated with Research in Motion's BlackBerry PlayBook  making an impressive debut on the 27th of September 2010. </li></ul><ul><li>Apple, the leader with its iPad , now faces a challenge from RIM, Samsung and its Galaxy Tab , Dell Streak , and HP Slate </li></ul><ul><li>The four competitors each approach the tablet market differently: offering three distinct mobile operating systems , three different target markets , and varying pricing models </li></ul>
  3. 3. BlackBerry Positioning
  4. 5. Comparison
  5. 6. Point of Parity <ul><ul><li>Small and Light Tablet </li></ul></ul><ul><ul><li>Internet connectivity (WiFi, 3G) </li></ul></ul><ul><ul><li>Mobility and Multi-Functional </li></ul></ul>Point of Difference <ul><ul><li>More advance processor (Dual Core Cortex A9) </li></ul></ul><ul><ul><li>Inter-connectivity with Blackberry smart-phone </li></ul></ul><ul><ul><li>3 MP Front & 5 MP Rear Camera </li></ul></ul>
  6. 7. Market Data
  7. 8. Market Data Projection: iPad *Projections, before RIM launched BlackBerry PlayBook Source: Apple Insider
  8. 9. Market Data: Tablet
  9. 10. Marketing Communications Objectives 2011 MarComm Brand Objectives Target Attention   Awareness TOM #2 Tablet-users, Tech/Gadget Enthusiasts Interest Image Initiate Engagement Activities Business Users Desire Preference Reach Mind Share Gadget Enthusiasts Action Purchase Market Share 10% Business Users, Gadget Enthusiasts
  10. 11. Market Share & Growth Objectives 75% 25% 30% 60% 10% 50% 20% 30% Other Tablet Apple iPad Blackberry Playbook
  11. 12. Media Plan Objectives <ul><li>Who </li></ul><ul><ul><li>Male and female consumers between the ages of 25 – 60 with an average education level of a high school graduate or higher  </li></ul></ul><ul><ul><li>Consumers who spend 71% of their time or more outside the house </li></ul></ul><ul><ul><li>Business users who spend a majority of their time in busy high traffic districts of the city   </li></ul></ul>
  12. 13. Media Plan Objectives <ul><li>What </li></ul><ul><ul><li>The overall nature of the message would be image intensive with a majority of advertisements directed toward TV, and internet banners/stream videos </li></ul></ul><ul><li>Where </li></ul><ul><ul><li>The target market exists mainly in suburban areas, high traffic business districts and in some rural areas world </li></ul></ul>

×