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Craneway Stairway Strategy
- 1. What Do These Musicians Have In Common?
- 2. The Apollo Theater of Harlem “ where stars are born and legends are made”
- 3. Introducing the… The Craneway Stairway Campaign
- 5. The Craneway Stairway Campaign The “Craneway” - Household Name develop Craneway as a platform to foster the growth of Bay Area talent Artist Development Community Outreach (traditional) Artist Development (social)
- 6. The Craneway Stairway Campaign develop Craneway as a platform to foster the growth of Bay Area talent Strategy Community Incubator The “Craneway” Local Artists Industry Connections
- 7. The Craneway Stairway Campaign first include the community before developing Bay Area talent Strategy Community Incubator The “Craneway” Local Artists Industry Connections
- 10. The Craneway Stairway Campaign next begin connecting with local artists . Strategy Community Incubator The “Craneway” Local Artists Industry Connections
- 11. “ I Started On Myspace” myspace is a great outlet to find & connect with local talent “ We made connections with a lot of bands and venues through Myspace… Hell, we were discovered by our label on Myspace.”
- 12. Introducing ADP with ADP - the artist development program - you give all local talent an opportunity to lust after Craneway.
- 13. Ongoing ADP Performances although not every artist will get into the incubator, you will always have consistent new talent coming through your doors THURSDAY SATURDAY FRIDAY SUNDAY
- 15. The Craneway Stairway Campaign take some great artists and build their careers. Strategy Community Incubator The “Craneway” Local Artists Industry Connections
- 16. The Musician Incubator those local artists who have excelled in ADP, now have incredible resources to build their bands under Craneway
- 17. The Craneway Stairway Campaign establish industry connections and household name from your talent. Strategy Community Incubator The “Craneway” Local Artists Industry Connections
- 19. Why The Stairway Campaign Works you become the birthplace for the all of Bay Area’s talent (while making money!) COMMUNITY POPULARITY INDUSTRY NAME
Notas del editor
- Make the ten commandments into an old documents - explain how your security system works and what you stand for - includes your efforts - place on blog/email - gets the message out constantly - security manifesto should exist through web-based - no one really has done something like this - have a what will this do for you at the end of this slide - the one place you can go to get all of the information - slide: problem: go over the craneway problem
- - we feel like there is not as much community outreach as there can be - so we created the "Craneway: Find Your Way Program" - keep students off the streets, funded by local businesses, connected - go over the titles for the press releases - start in richmond and grow from there. - a method of sustaining buzz is attracting students from other cities. main point: partner with r-pal, create music programs, help out local youth stay out the streets, foster the musical talent of local musicians.
- It's obvious that without MySpace a lot of bands wouldn't be as big or have the same amount of exposure, our band included. We were discovered by our label on MySpace and.
- Lookin good Nick! - Ari
- Arielle - so you’ve learned how to accomplish the more tangible steps from rhea and nick. I want everyone to open their minds up, think a little bigger and see what this could ultimately lead to. Let’s kick off with the incubator
- Read quote: "Business incubators are programs designed to accelerate the successful development of entrepreneurial companies through various resources such as contacts, office space, etc. There’s a huge need for this, but for musicians.
- So here’s a chicken-egg problem, how do you connect them to connections you don’t even have? Well this is a media strategy, a musician incubator is a very creative and innovative and sure to generate press while giving you a reason to reach out to industry professionals. All of this solidifies your name as the birthplace of east bay talent.
- Don’t have a lot of time… so let’s look at your low hanging fruit and your ultimate future. Quick things to do: get your local partners like r-pal, write your manifesto and hop on myspace to find some local talent for the ultimate future: no matter what you will always have great and noteworthy shows: because either they are your successful incubator musicians or its popular acts literally thrown at you from all of your new industry contacts
- You unite with other underdog musicians, their fans and establish a community. from this you get consistent shows every week - which makes money You become in the cool kids in the industry because everyone knows that to play at Craneway means you are one step closer to your big break - which means everyone wants to come play at your venue = more money! And from both your community and your popularity, you simply become a household name