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7 Tips to Improve your Online Brand

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Arik Hanson
Arik Hanson

7 tips to improving and building your online brand and presence. From a June 16 New Professionals PRSA Webinar. Arik Hanson and Lauren Fernandez co-presented.

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7 Ways to Improve Your Online Presence and Brand ,[object Object],[object Object]
Online Branding Basics
What is an online brand anyway? ,[object Object],[object Object],[object Object]
The key ingredients of an online brand ,[object Object],[object Object],[object Object],[object Object]
Two personal brands built from another ,[object Object]
Why does it matter? ,[object Object],[object Object],[object Object],[object Object]
The Google Effect ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Tip #1: Be (selectively) transparent
Share Just Enough: Not Too Much ,[object Object],[object Object],[object Object],[object Object]
I REALLY LOVE CUPCAKES..... (On fb PAGE) ,[object Object]
Building Relationships ,[object Object],[object Object],[object Object],[object Object]
Tip #2: Don’t forget about the back channel
Sharing isn’t always public ,[object Object],[object Object],[object Object],[object Object]
Tip #3: Meet three new people each week
Meet 3 New People ,[object Object],[object Object],[object Object],[object Object]
How to do it ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why does this matter? ,[object Object],[object Object],[object Object]
For example… ,[object Object],[object Object],[object Object]
Tip #4: Consisent visual brand identity
Branding 101 ,[object Object],[object Object],[object Object],[object Object]
Tip #5: Be opinionated, not crass
Tone: Where is it? ,[object Object],[object Object],[object Object]
Have a take—do not suck ,[object Object],[object Object],[object Object],[object Object]
Tip #6: Take the online world offline
Networking…in real life ,[object Object],[object Object],[object Object],[object Object],[object Object]
Taking it to the next level ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tip #7: Build a foundation on what YOU like
Your very own “tribe” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t fake it – embrace it ,[object Object],[object Object],[object Object]
Finally… ,[object Object],[object Object],[object Object]
Thank You! Lauren Fernandez @cubanalaf www.laurenafernandez.com Arik Hanson @arikhanson www.arikhanson.com

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