How to Drive High Performance Intelligence Teams

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How to Drive High
Performance Intelligence
Teams
A Complimentary Webinar from Aurora WDC
12:00 Noon Eastern /// Wednesday 2 December 2015
~ featuring ~
Alysse Nockels Arik JohnsonPhil Britton

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Alysse Nockels joined Intel through the McAfee acquisition and has 15 years of
experience working in information technology. She is responsible for all aspects of the
competitive intelligence function across Intel’s security portfolio and systematically built the
McAfee competitive intelligence function from the ground-up. Prior to joining Intel, Alysse
held system engineer, security engineer, and positioning-to-win roles at Lockheed Martin.
Alysse has a master's degree in Information Technology and a bachelor's degree in
Telecommunication Systems. She is the current Chair of the Strategic and Competitive
Intelligence (SCIP) Board of Directors, earned her CI Professional II certification, and obtained
Product Management certification from Pragmatic Marketing. Alysse resides in Prescott,
Wisconsin with her husband Karl and Greater Swiss Mountain Dogs, is an avid Green Bay
Packers fan and isn't afraid to wear a cheesehead in public!
Email: alysse.nockels@intel.com
The Intelligence Collaborative is the online learning and networking community powered by Aurora
WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence
methods to solve real-world business problems.
Apply for a free 30-day trial membership at http://IntelCollab.com or learn
more about Aurora WDC at http://AuroraWDC.com.

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Phil Britton is Manager of Competitive and Market Insights for Ulta
Beauty. Phil has been engaged in retail competitive intelligence since 2001. He
has established and evolved competitive intelligence functions with teams from
1 to 50 people. His areas of specialization include pricing, competitive
research, competitive analytics, competitive intelligence ethics, and social
media use in competitive intelligence. Phil is a noted speaker at competitive
intelligence topics, and has been asked to speak and facilitate at CI events in
multiple countries on topics including ethics, establishing CI teams, leveraging
social media content in competitive intelligence, and benchmarking
competitive intelligence functions. He is a member of SCIP.
Email: Pbritton@Ulta.com
The Intelligence Collaborative is the online learning and networking community powered by Aurora
WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence
methods to solve real-world business problems.
Apply for a free 30-day trial membership at http://IntelCollab.com or learn
more about Aurora WDC at http://AuroraWDC.com.

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Questions, Commentary & Content

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• High Performance IntelligenceTeams Defined
• Intel Security’s Success
• Hypothetical Company Example
• Consistencies and Common Characteristics Regardless of Industry
• RECONVERGE: G2 Highlights
• KeynoteTopics
• How RECONVERGE is Different
• Speaker Line-Up
• Why Attend
• Q&A
Agenda

7. .
7
Intel Security's High Performance Intelligence Team
We have Fun
Write snarky and sarcastic
comments about the
competition
Use unique caricatures for
profile pictures
(e.g. South Park Avatar Generator)
Make CI fun which
increases participation and
helps retain CI talent
We Collaborate
Utilize a portal to facilitate
cross-functional
collaboration
Support all teams – both
strategic and tactical
Communicate insights
broadly; not tied to just the
C-Suite
We have Purpose
Every deliverable includes
recommendations – no
exceptions!
Incorporate bold language
to push the envelope
Don’t drink the Kool-Aid and
operate as outsiders
Most importantly, we want to win!
Core Tenants to Our Success

8. Hypothetical Company
Competitive Team Charter
Competitive Strategies Team Overview
Team Overview Scope
Team Beliefs
• Walk the Walk, Talk the Talk
• Be first to market with insights (must beat Google)
• Have an opinion
• Own your opinion
Competitor Awareness Branded Workstreams
• Ad Hoc Research Projects (145+ in 2012)
• Weekly Competitive Edge Newsletter
• Quarterly Analyst Reports
• Monthly Market Share Analysis
• Corp Dev Daily News
• Price Optimization data collection
• Real-Time Competitive Monitoring
• Legal Claim Validation
• Enterprise Risk Management Reporting
• Board of Directors Updates
Mission
To collaborate with our networks to provide
comprehensive, actionable CI to all levels of the
company and help execute strategies to drive
profit
Vision
To become the global CI partner to help develop
and execute strategies for all company assets
Goal
To create the best CI capability, regardless of
industry
Motto
No Surprises

9. .
Common Characteristics of High Performance Teams
Offers a diverse
background of
talents/skills
Incorporates strong
and consistent
branding
Is well known
throughout the
organization
Has access to people,
leaders, and budgets
Is highly opinionated
and not afraid to
express it
Speaks the language
of the company
Is the definition of
“influence without
authority”
Exudes passion and a
never say die attitude
Offers insights that
cannot be found
anywhere else - inside
or outside of the
company
Provides early warning
capabilities
Integrates into
company processes
and product lifecycles
Masters collaboration
and teamwork

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RECONVERGE G2
Building and Optimizing High-Performance Teams

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Keynote #1
What do The US Navy, retail banking, private
banking, and consulting all have in common?
Intelligence. Bill Hoffman has been there and done
that. In this keynote, Bill will discuss the common
thread that ties all of these together: Intelligence.
Whether you are supporting a sales team or a
SEAL team, be prepared to see how intelligence
drives performance.

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Keynote #2

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What should you expect from RECONVERGE ?G2

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Email: alysse.nockels@intel.com
The Intelligence Collaborative is the online learning and networking community powered by Aurora
WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence
methods to solve real-world business problems.
Apply for a free 30-day trial membership at http://IntelCollab.com or learn
more about Aurora WDC at http://AuroraWDC.com.
Email: PBritton@ulta.com