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Sempre que alguém da sua  empresa estiver em dúvida do que fazer, como agir, ou o que ou como decidir, em que se apoiar nu...
MISSÃO, VISÃO E VALORES
Como usar na prática? Que negócio é esse de Missão, Visão e Valores? Para que servem?
MISSÃO
A missão deve ser ampla o suficiente para permitir o  desenvolvimento criativo  dos negócios da empresa. Ex: Para chegar a...
Bayer Nossa missão enfatiza a vontade da Bayer em  ser uma companhia de invenções para melhorar o futuro, e nossa determin...
VISÃO
<ul><li>Visão </li></ul><ul><li>É o conjunto de aspirações  futuras (sem especificar como  serão atingidas) </li></ul><ul>...
<ul><ul><ul><ul><li>Exemplos de Visão: </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Kodak </li></ul></ul></ul></ul><ul><ul...
VALORES
<ul><ul><li>São as limitações  éticas  das ações da </li></ul></ul><ul><ul><li>organização ( explícitas ) </li></ul></ul><...
<ul><ul><ul><ul><li>Exemplos de Valores </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Sony  </li></ul></ul></ul></ul><ul><u...
Por fim, a construção de um conjunto de  Missão, Visão e Valores,  só é útil se a prática do dia a dia, de cada colaborado...
IDEIAS
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Missão, Visão e Valores

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Essa semana tivemos uma apresentação sobre Missão, Visão e Valores aqui na Surreal por uma de nossas colaboradoras, a Brícia Moraes. Seus slides ficaram tão legais que vale a pena distribuir. Se você está buscando informação sobre esses conceitos, vale a pena conferir!

Parabéns Brícia!

Publicado en: Empresariales, Tecnología
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Missão, Visão e Valores

  1. 1. Sempre que alguém da sua empresa estiver em dúvida do que fazer, como agir, ou o que ou como decidir, em que se apoiar numa decisão, deve recorrer a este conjunto:
  2. 2. MISSÃO, VISÃO E VALORES
  3. 3. Como usar na prática? Que negócio é esse de Missão, Visão e Valores? Para que servem?
  4. 4. MISSÃO
  5. 5. A missão deve ser ampla o suficiente para permitir o desenvolvimento criativo dos negócios da empresa. Ex: Para chegar a uma definição faça as seguintes perguntas: Qual é o seu negócio ? Quem é seu cliente ? O que é valor para o cliente? O que seu negócio vai ser / deveria ser? Idéia Restrita Idéia Ampla Produzir fertilizantes Melhorar a produtividade agrícola Fabricar cosméticos Oferecer esperanças Vender enciclopédias Distribuir informações Abrir um parque de diversões Proporcionar felicidade
  6. 6. Bayer Nossa missão enfatiza a vontade da Bayer em ser uma companhia de invenções para melhorar o futuro, e nossa determinação de criar inovações que beneficiem a humanidade. BBC Enriquecer a vida das pessoas com programas e serviços que informem, eduquem e divirtam. TAM Ser a companhia aérea preferida das pessoas, com alegria, criatividade, respeito e responsabilidade.
  7. 7. VISÃO
  8. 8. <ul><li>Visão </li></ul><ul><li>É o conjunto de aspirações futuras (sem especificar como serão atingidas) </li></ul><ul><li>A visão precisa ser prática, </li></ul><ul><li>realista e visível . </li></ul><ul><li>A visão deve ter o perfil que a empresa deve se tornar quando toda a boa vontade, intenções, esforços, recursos e projetos, que se tem na cabeça e no coração, passarem pelas mãos de todos os colaboradores para se tornarem realidade, por construção conjunta. </li></ul>
  9. 9. <ul><ul><ul><ul><li>Exemplos de Visão: </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Kodak </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Ser a melhor do mundo na formação de imagem por meios químicos e eletrônicos. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>TAM </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Trabalhar com o Espírito de Servir faz as pessoas mais felizes </li></ul></ul></ul></ul>
  10. 10. VALORES
  11. 11. <ul><ul><li>São as limitações éticas das ações da </li></ul></ul><ul><ul><li>organização ( explícitas ) </li></ul></ul><ul><ul><li>São os princípios, ou crenças, que servem de </li></ul></ul><ul><ul><li>guia, ou critério, para os comportamentos, </li></ul></ul><ul><ul><li>atitudes e decisões de todas e quaisquer </li></ul></ul><ul><ul><li>pessoas, que no exercício das suas </li></ul></ul><ul><ul><li>responsabilidades, e na busca dos seus </li></ul></ul><ul><ul><li>objetivos, estejam executando a Missão, </li></ul></ul><ul><ul><li>na direção da Visão. </li></ul></ul>
  12. 12. <ul><ul><ul><ul><li>Exemplos de Valores </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Sony </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Elevação da cultura </li></ul></ul></ul></ul><ul><ul><ul><ul><li>japonesa e do status nacional. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Não seguir os outros, fazer o </li></ul></ul></ul></ul><ul><ul><ul><ul><li>impossível. Encorajar a </li></ul></ul></ul></ul><ul><ul><ul><ul><li>habilidade individual. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>British Council </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Nós valorizamos: Mutualidade, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Profissionalismo, Integridade, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Criatividade e Pessoas. </li></ul></ul></ul></ul>
  13. 13. Por fim, a construção de um conjunto de Missão, Visão e Valores, só é útil se a prática do dia a dia, de cada colaborador, mostrar e demonstrar ser esse o conjunto de regras que regem a conduta do pessoal da sua empresa.
  14. 14. IDEIAS

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