1. FEATURE FUNCTIONALITY MATRIX ///////////////////////////////////////////////////////
The ‘EPG’, Remote and Set Top Box are tools used to access the following existing and possible
features and listed below under the three ‘sub heads’.
PRESE POSS POSSIBLE (UN-
FEATURES/FUNCTIONS MEDIUM NT IBLE PLANNED) COMMENT
1. ENTERTAINMENT
1.1. Live/Broadcast TV
1.1.1. A la Carte Channels IPTV
1.1.2. Reminders/Notification IPTV Alerts and further options of programs on a wide spectrum/ of devices.
1.1.3. Channel/Program Guide (Present,
Future) DTH
1.1.4. Favorites DTH/IPTV
1.1.5. Episode Summary/ Episode Guide DTH/IPTV Though DTH is capable of this, it is not a feature present
DTH is capable of subtitles. American channels are to subtitle content for the disabled by American Law. India Govt
1.1.6. Language/Subtitles Options IPTV has no such rule yet.
1.1.7. Friend Review/ Recommend/ Rec-
ommendations IPTV DTH is not capable of this
1.1.8. Multiple Media Streams (PIP - Chat +
Games + TV) IPTV
1.1.9. Live Commenting/Participation (Au-
dio, Video, Text) IPTV Being able to join a live discussion group of viewers on say a NDTV News program - The Big Fight?
1.2. TVOD (Television on Demand/ Time shift TV)
1.2.1. Bookmarking IPTV
Send Feature is
1.2.2. Play, Pause, Rewind, Transfer, Send IPTV not implimented Ability to transfer media from one device to another without tech know how? Science Fiction?
This is sysnonymous of technology developed by Amazon.com. Can an EPG be searchable allowing us to find data
1.2.3. Similar Tastes/ Recommendations IPTV within its content and give us recommendations based on our history?
1.2.4. Friend Review/ Recommendations IPTV Friends can review movies they have seen and the reviews appear on your EPG
1.2.5. Program Guide (Past, Present) IPTV
1.2.6. Language/ Subtitles IPTV
1.2.7. Search IPTV
1.2.7.1. Similar Content IPTV Search in almost a wiki like manner with words and keywords interspersed within your EPG
1.2.7.2. Director/Actor/Genre IPTV Search in almost a wiki like manner with words and keywords interspersed within your EPG
1.2.8. Multiple Media Streams (PIP - Chat
+ Games + TV) Internet Like a computer, have multiple streams of media
1.3. VOD (Video on Demand)
IPTV/Intern
1.3.1. Content Guide et TV
IPTV/Intern
1.3.1.1. Trailer et TV
IPTV/Intern
1.3.1.2. Summary et TV

2. 1.3.2. Localized Content/ User Generated
Content (Watching content specific/relevant like your school an- IPTV allows for user generated and local content to be uploaded and shared. People with their mobile phones in a
nual day) IPTV village could start thei wn news channel?
1.3.3. Access Key/ Tiered Content/Child
Lock DTH
IPTV/Intern
1.3.4. Play, Pause, Rewind et TV
IPTV/Intern
1.3.5. Language/ Subtitles et TV
IPTV/Intern
1.3.6. Bookmarking et TV
IPTV/Intern
1.3.7. Friend Review/ Recommendations et TV
IPTV/Intern
1.3.8. Search et TV
1.3.8.1. Actor/ Director/ Genre IPTV/Intern
Etc et TV
IPTV/Intern
1.3.8.2. Similar Content et TV
IPTV/Intern
1.3.8.3. Search by Rating et TV
IPTV/Intern
1.3.8.4. Search by Year et TV
IPTV/Intern
1.3.9. Multiple Media Streams et TV
1.3.10. AOD (Advertising On Demand) IPTV
1.3.10.1. Digital Coupons/Offers
(Delivered via Television) IPTV Allow advertisers to deliver electronic coupons/ discounts via TV to people. Domnioes Pizza discounts etc
1.3.10.2. Data Feedback IPTV Allow advertisers instant feedback on the target group interested in their product
1.3.11. Video Magazines/Video Newspaper IPTV/Intern
Subscriptions et TV Allow/pave the way for new media formats
IPTV/Intern Walled garden concept. Give people access to certain web content - youtube etc. This is currently banned by the In-
1.3.12. Intenet Video et TV dian Govt.
IPTV/Intern
1.4. Radio (Audio) et TV
IPTV/Intern
1.4.1. Visual radio et TV
IPTV/Intern
1.4.2. Further Artist Information et TV Feature of Computer and Web Friendly Media Players
IPTV/Intern
1.4.3. Synchronized Lyrics et TV
IPTV/Intern
1.5. MOD (Music on Demand) et TV
IPTV/Intern
1.5.1. Media Guide et TV Internet Media Player Features
IPTV/Intern
1.5.1.1. Whats HOT, Whats not et TV Internet Media Player Features
IPTV/Intern
1.5.2. Reminders/Notifications et TV Internet Media Player Features

3. IPTV/Intern
1.5.3. Play, Pause, Rewind et TV Internet Media Player Features
IPTV/Intern
1.5.4. Karoake/ Singalong et TV Internet Media Player Features
IPTV/Intern
1.5.5. Download to Device et TV Being able to download media to other devices without tech know how.
1.5.6. Friend Review/ Recommendations Internet
IPTV/Intern
1.5.7. Share et TV Send a frame/clip of media to a friend - 'You might like this media'
IPTV/Intern
1.5.8. Multiple Media Streams et TV
1.6. User Generated Content
IPTV/Intern
1.6.1. Podcasts et TV
1.7. Interactive Apps
1.7.1. Games
IPTV/Intern
1.7.1.1. Bookmark/Save et TV
1.7.1.2. Multiple Media Streams IPTV
1.7.1.3. Collaborate/ Compete IPTV
With an increasing number of children using the computer for school work, content or chapter guides could be
1.7.1.4. Educational Aids IPTV created and provided by a school
1.7.1.4.1. Memory
Aids IPTV
1.7.1.4.2. Flash Cards IPTV
1.7.2. Darshan
1.7.2.1. Live feed Internet This is a TATA SKY Feature
1.7.2.2. Donations Internet This is a TATA SKY Feature
2. COMMUNICATION
2.1. Dialogue
2.1.1. One to One, Internet
2.1.2. One to Many Internet
2.1.3. Many to Many Internet
2.1.4. Text (SMS, Email) Internet
2.1.5. Video Call/Conference Internet
2.1.6. Audio Call/Conference Internet
2.1.7. Attachments (Attach Pictures, Audio,
Video) Internet
2.2. Group
2.2.1. Buddy Lists Internet
2.2.2. Interest Based Clubbing Internet Creating groups - People who like Knitting
2.3. Share
2.3.1. Video/ Photo Gallery Hosting Internet This feature exists but could it be simplified for people from lower rungs of society.

4. 2.3.2. Media Blog Internet Blogging for the common man/ family?
2.3.3. Video/ Photo Email Internet
2.4. Collaboration
2.4.1. Live Commenting/Rating/Reviewing Internet
2.4.2. Friend Reviews and Recommenda-
tions Internet
2.4.3. PIP TV Watching Internet
2.4.4. Gaming Internet
2.4.5. Sharing Internet This could include tons of different media
The way a police complaint is written hasn't changed over the last 150 years. Could this be a new means and way in
2.5. Community Interface with Govt. which people interface with Govt. Services?
2.5.1. Status of Essential Services
2.5.2. Place for complaints (Water, Street
lighting, Pest Control etc)
2.6. Topic based Bulletin Boards Internet Craigslist? - local and reliable? Furthering media to include video posts and pcture posts not only text?
2.6.1. Trade & Barter Internet
2.6.2. Help Internet
2.6.3. Knowledge Share Internet
2.6.4. Odd Jobs Internet
2.6.5. Start/Access/Contribute/Connect Internet
2.6.6. Services Internet
3. SERVICE
3.1. Bill Payments
3.1.1. Direct Payments, Bank access Internet
3.1.2. Subscribe / Unsubscribe IPTV
3.2. Help
3.2.1. How To - usage of system IPTV
3.2.2. Usage Log Internet
3.2.3. Ask a friend (For Help) Internet
3.3. System Access at Different Levels
IPTV/DTH/In
3.3.1. Lock/Unlock ternet TV
IPTV/DTH/Internet
3.3.2. Parental Supervision TV/Internet
IPTV/DTH/Internet
3.3.3. User Password Protection TV/Internet
A large field of study. Millions of TV's are manufactured each year. Only a few thousand teachers. Could a TV replace
3.4. Education a teacher? This thought was a from a speech Alan kay had given on the OLPC project
3.4.1. Supplementary Education Internet
3.4.2. Virtual classrooms Internet
3.4.3. Training Internet

5. 3.4.4. Hobbies Internet
3.4.5. Quizzes and Tests Internet
3.4.5.1. Memory Jogging Internet
3.5. City Guide
3.5.1. Directory Internet
3.5.2. Yellow Pages Internet
3.5.3. City Map - Traffic updates, Parking
Updates, Event updates Internet
3.5.4. Ready Reckoner Internet
3.5.5. Food Guide Internet
3.5.6. Call a Taxi Internet
3.5.7. Tourist destination Internet
3.6. Clubs This would fall under groups. Creating a digital space for a physical community
3.6.1. Tai Chi Internet
3.6.2. Yoga Internet
3.6.3. Laughter Internet
3.6.4. Book clubs Internet
Tele medicine is an emerging field. This would be a very interesting place to look at better servicing and furthering
3.7. Health medical reach to consumers.
3.7.1. Virtual Clinic Internet
3.7.2. Tele Medicine Internet
3.7.3. Information Films/ Media Internet
3.7.4. Advise/ Health Tips Internet
3.7.5. Health based Reminders (From your
Doctor?) Internet This would be a very interesting feature that tries to get everybody onboard.
3.8. Shopping
3.8.1. Rating/ Reviews Internet
3.8.2. Vendor/ Supplier Comparison Internet
3.8.3. Inventory Details Internet
3.8.4. Order form Internet
3.8.5. Virtual Shop Internet
3.8.6. Access to Local Shops IPTV
3.8.7. Delivery Status Internet
3.9. Bookings This is an internet feature but again has the potential to be incorporated
3.9.1. Movie Bookings Internet
3.9.2. Restaurant Bookings Internet
3.9.3. Play Bookings Internet
3.9.4. Rail/ Air Bookings Internet
3.9.5. Taxi Bookings Internet
3.9.6. Reviews Internet
3.10. Tracking Access to MCDonalds Style information on the status of your order or request

6. 3.10.1. Courier services Internet
3.10.2. Aircraft Internet
The Indian railways already runs a web based service called spotyourtrain.com. This is not accessible to the 'common
3.10.3. Railways (spotyourtrain.com) Internet man'
3.10.4. Delivery Internet
3.11. Search
3.11.1. Local search/ People Search (Ask
friends for advice on finding a maid) IPTV/Internet This is data that is not relevant or found on the internet. You need reliable local information from people you trust
IPTV/Internet
3.11.2. VOD TV
3.11.3. AOD IPTV/Internet
This is an important feature for people who need some form of networking. This would allow for instant and persoanl
3.11.4. Clubs/Groups/Interests Internet communication between group members
3.11.4.1 Group Storage for content
3.12. Reminders and Notifications
3.12.1. Time bound/ Dependant IPTV/DTH You can select the interval/ time before or during which you will receive a reminder
3.12.2. Messages across Device Spec- Given the convergant nature of IPTV, it only makes sense that your reminders be delivered over a wide number of
trum(Email, SMS) devices. Reminders should also give you further optionsas to what to do with your media.
This is an internet sub culture picking up speed. Programs like soulseek allow users to browse other people's tastes
3.12.3. Recommendations Internet and give personalized recommendations for music/ media they might like
3.12.4. Further options Null Users are given options on what to do with their media.
3.13. Widgets (Specialized functions) Users have different needs. Could specific widgets be used to give users specific information?
3.13.1. Stock Information Internet
3.13.2. Weather Information Internet
3.13.3. Timer (Switch off television) Internet
3.13.4. Friend Updates Internet
3.13.5. Reminders/Notifications Internet
One promise of IPTV is convergence of tech. Following that though with cross platform control would be a powerfull
3.13.6. Cross Platform Control Internet feature
3.14. Interface Customization
Given histeria over movie stars etc could a screen or interface be customized by either the User or the Service pro-
3.14.1. Skins Internet vider for special events? A Rajni Kanth interface for his next movie release?
Given that a TV is large black space in your home, could the screen be used as a screen saver or moodlight when the
3.14.2. Screen Saver Internet TV is not in use?
These features exist in most televisions but not in the set to box interface. Could the STB be made into a a media cen-
3.14.3. Settings Internet ter with a DVd player, options for inout devices etc?
3.14.3.1. Audio
3.14.3.1.1. Equalizers TV
3.14.3.2. Video
3.14.3.2.1. Brightness
Contrast TV
3.14.3.2.2. Aspect Ratio TV
3.14.3.2.3. Sharpness TV