2. Is
Digital
Intelligence?
What
• What does your brand say?
• Is your brand on relevant
Social Networks?
• Are you using social networks
at the right time?
• Is your brand reaching out to
the right people?
• Are your target customers
responding to your brand?
The answer to each of these
questions requires a
comprehensive understanding of
the ever-evolving Digital space.
Breaking the clutter to tailor
appropriate solutions for your
brand, utilisation of the right
social platform, research,
analysis of market trends and
competition; all come under the
ambit of
Digital Intelligence.
3. Is
BlueAnt?
What
A digital communications
agency, BlueAnt Digital
Intelligence Pvt Ltd consults
organizations to employ the best
methods to get their message
across to their target audience.
To maximize your reach, we
use prevalent social networks
to review your brand’s media
output against expected and
observed user behavior.
We use this information to create
communication strategies that
optimize your organization's
internal media creation combine
it with user behavior and
customer response to enable
you to get your message
heard.
4. The right content
is essential to get
your message
heard
Content
Creation
We employ various channels and
offer various content-based
solutions:
• Website content: Your
website says a lot about
everything you do, we
consider it as the corner
stone of your communication
strategy.
• Blogs: They help you reach
out to customers as and
when things happen.
• Videos: From a concept note
to YouTube, we help in
solidifying your visual appeal
to your audience.
• Events: Clubbed with on-
ground events, we can make
digital channels boost your
brand’s reach via live videos,
blogging, photography and
live streaming.
5. Reaching out
through the
written word
Text
Composition
We at BlueAnt have dedicated
resources for content creation
through the written word. We write
for all aspects of the digital media.
• Website: These require a certain
ease with the language, more
than knowing what to write, it is
important to know how to write.
• Blog: Blogging allows you to
connect with the target audience
in a much extensive and
accessible way.
• Presentations: We create
complete presentations for our
clients.
• Social Media: Posts for
Facebook, Twitter, Linkedin,
YouTube are all about smart-
writing and capturing user
attention within a few seconds.
• Emailers: They are useful when
the TG is known hence the text
creation is specific.
• Advertising Copy: Creative copy
for online and print ads.
• Supporting Copy for Visuals:
Illustrations/videos require
suppporting text for effective and
wholesome communication.
6. The ‘art’ of
grabbing eyeballs
through images &
videos.
Visual
Media
For effective digital presence, we
work on both image and video.
From illustrations, photography,
posters and info-graphics to
shooting and editing videos.
• Images: This includes
everything from Facebook
profile pictures, cover images to
pictures for blogs and websites.
• Illustrations: Graphic design,
info-graphics, caricatures and
vector designs.
• Videos: Shooting footage and
transforming it into a video best
suited for online communication.
• Screen-captures: To explain
the features of a software or to
highlight the key points of a
digital process. This aids in
making presentations and
pitches.
• Editing: Handling post
production work, adding music,
editing sound for videos ranging
from live videos to screen-
captures and animated videos.
• Animation & VFX: Creating
VFX animated production logos
and stop motion videos to 2D
games.
7. It is essential that
your brand is
present on the
Social Network
that is most
suited to it.
Social
Media
At BlueAnt we work with:
• Facebook: Given its global
reach and local influence,
facebook is excellent for
business to consumer
brands.
• Twitter: with its 140
Character limited, Twitter is
best suited to reach the
young and connected.
• Instagram: Telling a
personalised story from a first
person perspective,
instagram is the most popular
and useful picture stream.
• LinkedIn: if your business
enables other companies,
then LinkedIn is for you.
• We also work with Google+,
Pinterest, StumbleUpon,
Tumblr, Reddit, Youtube
and many more.
8. Mobile marketing
is globally fastest
growing space.
Going
Mobile
Well before your competition, we
can help your brand go mobile.
We work with a dedicated team
of developers and designers who
create tailored apps and
solutions for you.
We work on:
• iPads/Android apps for
Tablets
• App designing/development
for iOS, android
SmartPhones
• Marketing Solutions for
mobile devices
• Consulting bands on best
way to go mobile
9. Stuff we do when
we have time!Experimenta
l
At BlueAnt we have worked on
several experimental projects:
• Original Content: ‘Delhi
Hectic’ is an instagram-based
graphic novel about the Delhi
city.
https://delhihectic.jux.com/
• Events: OOFF (Our Own
Film Festival) is a platform
where filmmakers can
showcase their short films of
all formats for a live audience.
http://blueant.in/2013/03/11/lig
hts-camera-ooff/
• Art: Our processing based
application detects sound and
motions and creates fractals
and patterns according to the
changes of sound waves. It
was displayed at Khoj
Dastak. Watch the video
here:
http://www.youtube.com/watch?f
eature=player_embedded&v=Up
kLq0ghsFI
