12. Marketing Plan Product and service description Competitions Pricing Credit Policy Competitive advantages Profile Target Market Site Analysis Promotional Plan
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15. Analysis of competition (SW analysis) Aspect Condition Product Selection Large Avg Small Market Share 100% 50% 0 Product Quality Quality of services Promotion & advertising Pricing Work force turn over Work force quality Financial condition
16. Analysis of competition (SW analysis) Aspect Condition Equipment Production capacity Level of debt Variation of product Speed of delivery Programming