1. @armondhammer
ADWORDS
AUTOMATION
ARCADE
PRESENTED BY
STEVE HAMMER

2. @armondhammer
THE ME SLIDE
FAMILY
What it’s all about
FOOD AND WINE
Is there any good food in
NYC?
HOCKEY
Go Stars
RANKHAMMER
Dallas Based Internet
Marketing Agency

3. @armondhammer
AUTOMATION POWER

4. @armondhammer
AUTOMATE?

5. @armondhammer
AUTOMATON CAN’T FIX BAD

6. @armondhammer
REQUIRES INSIGHT

7. @armondhammer
PROPER MEASUREMENT

8. @armondhammer
AUTOMATION FRAMEWORK
Its not enough to just automate
We are not the tool
Think in levels, don’t jump too far too fast
Monitor for Success
FIND FIX SCALE SUCCESS

9. @armondhammer
FILTERS

10. @armondhammer
FILTERS
Massive, ever growing list of data slices
Can use multiples
Quick way to dive deep in to large campaigns
If you can’t articulate, you can’t automate

11. @armondhammer
Target CPA
Cost /
Conversion
Filter
Basic Bidding
Model

12. @armondhammer
IDENTIFY PATTERNS

13. @armondhammer
REPETITIVE TASKS

14. @armondhammer
RULES AUTOMATION

15. @armondhammer
ONE BUTTON

16. @armondhammer
THREE OPTIONS
EMAIL BID CHANGE
Position Targeting
Bid to Target
Get on Page
Budget Alerts
Daily Updates
Warnings
PAUSE/START
Timed Sales
Poor Performance

17. @armondhammer
STATE WHAT YOU WANT
Metric
When
bounce
rate
Target
Exceeds
50%
Action
Reduce
bid 10%

18. @armondhammer
SCRIPTS

19. @armondhammer
UNLOCK
External
Feeds
Parameters
in Ads
Labels
Hourly
Runs
Calculations
Data
Exports

20. @armondhammer
MARKETERS DREAM

21. @armondhammer
FIRST SCRIPT

22. @armondhammer
SCARY?

23. @armondhammer

24. @armondhammer
RESOURCES
FAS.COM OPTIMZR
Free and Paid Library of Adwords
tools
www.optmyzr.com/scripts/
Evolving blog with some
extensive and powerful scripts
www.freeadwordsscripts.com
GOOGLE
Google Supports with sample
code and complete scripts
developers.google.com/adwords/scripts

25. @armondhammer
STARTING A SCRIPT

26. @armondhammer
FIRM BUDGETS
https://developers.google.com/adwords/scripts/docs/solutions/flexible-budgets
http://www.freeadwordsscripts.com/2013/04/dynamically-adjust-campaign-budgets-v20.html

27. @armondhammer
COUNTDOWN TIMERS

28. @armondhammer
SALE COUNTDOWN
https://developers.google.com/adwords/scripts/docs/solutions/sale-countdown
Only {param1: a few} hours left for delivery by
tomorrow

29. @armondhammer
BAD LINKS

30. @armondhammer
LINK CHECKER
https://developers.google.com/adwords/scripts/docs/solutions/link-checker
http://www.freeadwordsscripts.com/2013/04/report-on-broken-urls-in-your-account.html

31. @armondhammer
EXTERNAL DATA

32. @armondhammer
BASIC METHOD
Make Changes
Keyword.setMaxCpc SetParam Keyword.pause
Select Keywords
AdWordsApp.keywords.withcondtion
External Data Source
urlFetchApp

33. @armondhammer
BID BY WEATHER
https://developers.google.com/adwords/scripts/docs/solutions/bid-by-weather

34. @armondhammer
USE CRIME STATS
http://www.freeadwordsscripts.com/2013/04/put-current-crime-statistics-in-your.html

35. @armondhammer
LIVE TWITTER FOLLOWERS
http://www.rankhammer.com/blog/1261/adwords-scripts-twitter-followers

36. @armondhammer
CONNECT WITH US
WE ARE HERE SOCIAL NETWORKS
Dallas TX
LOCATED
support@rankhammer.com
QUESTIONS
Visit our pages for regular
competitions, company news
and event details!
TWITTER
WEBSITE
LINKEDIN
@armondhammer
www.rankhammer.com
www.linkedin.com/a/armondhammer

37. @armondhammer
THANK YOU
FOR LISTENING

38. @armondhammer