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What the Customer Wanted - a modern fable
- 1. what the customer wanted…
a short story about how not to succeed at business innovation
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- 2. #1 - what the customer asked for
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- 3. #2 - what the CEO envisioned
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- 4. #3 - what management proposed
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- 5. #4 - what the engineers designed
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- 6. #5 - what the research recommended
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- 7. #6 - what the marketing department pitched
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- 8. #7 - what the developers delivered
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- 9. #8 – what the competition offered
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- 10. #9 - what the money did
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- 11. #10 - what the customer wanted in the first place
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- 12. What can we learn here?
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